Abstract
The U.S. market for non-invasive cosmetic surgery has grown rapidly in 2005. The American
publics fascination with physical appearance and youth has been fuelled by television shows and
the pressure some executives feel to look younger than they are. New procedures like Botox and
Restylane have replaced older procedures like collagen injections, and advances in cosmetic
dentistry have led to consumer interest in professional tooth whitening.
Although the market for non-invasive cosmetic surgery is strong and will continue to grow, it
faces competition from salons and spas that offer chemical peels and microdermabrasion, and from
home skincare products and tooth-whitening products. High cost remains a barrier to the market for
many consumers, who are likely to pursue inexpensive home care products instead of professional
services. options.
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