Leisure Travel - Attitudes and Trends - US - October 2005

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Data sources
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Age
• 15-24-year-olds--lower spenders, VFR, activity and exploratorytravelers
• 25-44-year-olds--less frequent, domestic, short family and couplevacations
• 45-64-year-olds--big earners & spenders, looking for pamperingand new locations, concerned about security
• Over-65s--looking for experience, activity and culture; location,comfort, and amenities regardless of price
• Income
• Households above $75K--vacationers to previously unvisitedlocations, big spenders
• Under $25K--VFR, visit same location at low cost, local trips
• Race/ethnicity--Asians, blacks, Hispanics, whites
• Whites and Asians--high median incomes, domestic &international travelers
• Blacks and Hispanics--commonalities
• Blacks and Hispanics--differences
• Gender--presence of children, attitudes toward national security,income
• Household composition--married couples vs singles
• Market Factors
  • Figure 1: Travel expenditures in the U.S.,at current and constant prices, 1999-2005
• Demographics of travel expenditureContinuing concerns over security
  • Figure 2: Level of concern about safetywhile traveling, by gender, September 2005
  • Figure 3: How concerns about safety impacttravel behavior, by gender and age, September 2005
• Securing hospitality from terrorismPerson trips
  • Figure 4: Number of domestic, inbound andoutbound travel person trips, 1999-2006
• Nature of person trips: Short breaks, by car, close to home, remainpopular
• Impact of the Internet--more choice, price competition
  • Figure 5: U.S. broadband householdprojections, 2000-10
  • Figure 6: Amount of time on Internet andnumber of unique websites visited, January-September 2004
• Use of the Internet by travelers
• Demographic Impact on Travel Trends
• Introduction
• Age
  • Figure 7: U.S. population, by age, 2000-10
• Income by age
  • Figure 8: Median household income perhousehold member, by age of householder, 2003
• Distribution of income in the U.S.
  • Figure 10: Graph: Households per incomegroup in 2003 and change from 2000
• Race and Hispanic origin
  • Figure 11: U.S. population, by race andHispanic origin, 2000-10
• College graduates
  • Figure 14: Graph: Educational attainment,by generation, 2003
• Marital status and presence of children
  • Figure 16: Graph: Percentage of the U.Spopulation that are married, by age, 2003
• Presence of children
  • Figure 18: Graph: Shares of householdswith and without children, by age of householder, 2003
• Travel Preferences
• Introduction
• Foreign vs. domestic travel
  • Figure 19: Attitudes toward domestictravel and travel abroad, by age, race/ethnicity, marital status, incomeand presence of children, January-September 2004
• Preferred types of vacations
  • Figure 20: General attitudes towardvacation & travel, by age, January-September 2004
  • Figure 21: General attitudes towardvacation & travel, by household income, January-September 2004
  • Figure 22: General attitudes towardvacation & travel, by race/ethnicity, January-September 2004
  • Figure 23: General attitudes towardvacation & travel, by presence of children, January-September 2004
  • Figure 24: General attitudes towardvacation & travel, by key cohorts, January-September 2004
• Visiting family and friends
  • Figure 25: Prefer visiting friends andfamily, by gender, age, race/ethnicity, presence of children and income,September 2005
• Travel Planning
• Introduction
• Method of booking travel
  • Figure 26: Method of booking hotel,airfare, and car rentals, October 2004
  • Figure 27: Use of a travel agent, by age,race/ethnicity, marital status and income, January-September 2004
• Willingness to use an unfamiliar company for travel arrangements
  • Figure 28: Attitudes toward travelarrangements made through an unfamiliar company, by age, race/ethnicity,marital status, income and presence of children, January-September 2004
• Booking last-minute deals
  • Figure 29: Booking last-minute deals tosave money, by age, race/ethnicity, presence of children and income,September 2005
• Plane Travel and Car Rentals
• Introduction to plane travel
• Enplanements
  • Figure 30: Number and projection ofdomestic and international enplanements, 1999-2005
  • Figure 31: Reasons why travelers avoidplane travel, by gender and household income, September 2005
• Foreign flights and travel
  • Figure 32: Vacation/personal foreigntravel by plane in the last three years, by household income,January-September 2004
• Domestic travel by plane
  • Figure 33: Domestic travel by plane in thelast 12 months, by household income, January-September 2004
• Car rentals
• Renting a vehicle for business or personal use
  • Figure 34: Vehicle rental, by age,race/ethnicity, marital status and household income, January-September2004
• Foreign Travel Activity
• Introduction
• Foreign travel, last three years
  • Figure 35: Foreign travel in the lastthree years, by age, race/ethnicity, marital status and householdincome, January-September 2004
• Purpose of recent foreign travel
  • Figure 36: Motivations for last trip to aforeign country, by household income, January-September 2004
• Where its at: popular foreign travel destinations
  • Figure 37: Foreign countries visited onlast trip, by household income, January-September 2004
• Transportation to foreign destinations
  • Figure 38: Method of transportation usedfor last trip taken to a foreign country, by household income,January-September 2004
• Domestic Travel Activity
• Introduction--who travels domestically
  • Figure 39: Domestic travel in the last 12months, by age, race/ethnicity, marital status and household income,January-September 2004
• Motivations for recent domestic travel
  • Figure 40: Motivations for most recentdomestic travel in the last 12 months, by household income,January-September 2004
• Nights spent away, domestic
  • Figure 41: Nights spent away from home onlast domestic trip, by household income, January-September 2004
• Amount spent on recent domestic travel
  • Figure 42: Expenditures for last domestictrip, by household income, January-September 2004
• Domestic trip--choice of transportation
  • Figure 43: Method of transportation usedfor last domestic trip, by household income, January-September 2004
• Lodging--Attitudes and Usage
• Introduction
• Size and growth in the hotel market
• Sales revenue
  • Figure 44: Total U.S. retail sales ofhotel accommodations, at current and constant prices, 1999-2004
• Occupancy and RevPAR
  • Figure 45: Hotel occupancy and revenue,2000-04
• Economy, Mid-priced and Luxury Accommodations
• Price and other factors are important to consumers
• Amenities and luxuries used to differentiate hotels
• Selecting and booking hotels
• Choice of lodging, most recent domestic trip
  • Figure 46: Accommodations for lastdomestic trip taken, by household income, January-September 2004
• Choice of lodging, most recent foreign trip
  • Figure 47: Accommodations in a foreigncountry, by household income, January-September 2004
• Extent of domestic hotel/motel usage
  • Figure 48: Domestic travel in the last 12months and extent of hotel/motel usage, by age, January-September 2004
  • Figure 49: Domestic travel in the last 12months and extent of hotel/motel usage, by race/ethnicity,January-September 2004
  • Figure 50: Domestic travel in the last 12months and extent of hotel/motel usage, by marital status,January-September 2004
  • Figure 51: Domestic travel in the last 12months and extent of hotel/motel usage, by household income,January-September 2004
  • Figure 52: Domestic travel in the last 12months and extent of hotel/motel usage, by presence of children,January-September 2004
  • Figure 53: Domestic travel in the last 12months and extent of hotel/motel usage, by key cohort, January-September2004
• Choice of lodging by price
  • Figure 54: Prioritizing price when seekinglodging, by gender, age, race/ethnicity, presence of children, andhousehold income, September 2005
• Choice of lodging by character
  • Figure 55: Prioritizing character inlodging, by gender, age, race/ethnicity, presence of children andincome, September 2005
• Appendix: Trade Associations
• Appendix: Cohort Definitions
  • Figure 23: Cohort descriptors, all groups
• Appendix: Research Methodology
• Consumer Research
• Greenfield Online
• Presentation & Definitions
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Technometrica TechnoExpresssm
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel GNPD
• Mintel Menu Insights
• Mintel Comperemedia
• Mintel Custom Solutions