Market for Sports Food and Drinks (The) - US - October 2005

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definitions
• Abbreviations and terms
• Abbreviations
• Executive Summary
• Sports participation is on the rise
• Endurance athletes are a growing and powerful group
• Sports food and drink market has sales of over $6 billion
• Makers of sports food and drinks position themselves as trusted resource
• Dividing sports active consumers by type of activities
• Individualists
• Teamers
• Adventurers
• The sports food and drink combination used by endurance athletes is highly customized
• For endurance athletes, their sports food and drink combination is a system that is part of their strategy
• The future will bring a greater focus on the "power of protein"
• Market Factors
• Sporty is "in"
• Sports: a growing part of American culture
• Sports participation on the rise
  • Figure 1: Participation in select sports and recreational activities, 2004 vs. 2003
• Many food and drink companies work to "get in on the action"
  • Figure 2: eClip: Reasons for eating LUNA BARs
  • Figure 3: Number of new product releases in the U.S. for the sports beverage and nutrition/energy bar segments, 2001-2005
  • Figure 4: Consumption of energy drinks among adults and teens, January-September 2004
• Avid athletes a growing group
• Gym membership
  • Figure 5: Health and fitness club numbers, members, and core members, 1998-2003
• Distance running
  • Figure 6: Participation in select distance events, 2003 vs. 2004
  • Figure 7: Areas in the U.S. with the highest concentration of runners
• Triathlons
  • Figure 8: The four types of triathlons
  • Figure 9: Membership of USA Triathlon
• Sports food and drink market fragments to fulfill specific needs
• Kids
  • Figure 10: U.S. population projections, by age groups, 2000-10
  • Figure 11: Attributes considered by parents when choosing a healthy snack for kids, 2005
  • Figure 12: Sports drink purchase by presence of children, November 2004
• Women
• The calorie conscious
• Market Size and Product Categories
• Sports food and drink sales
  • Figure 13: Total U.S. retail sales of sports food and drink, at current and constant prices, 2000-05
  • Figure 14: Sales of sports food and drink, segmented by category type, 2000 & 2005
• A review of sports food and drink categories
• Sports drinks
• Protein liquid/powder drinks
• Energy drinks
• Energy and wellness bars
• Athletic bars
• Supply Structure
• Introduction
• Companies, brands and outreach
• Sports drinks
• Pepsi/Gatorade
• Coca-Cola/Powerade
• Energy drinks
• Red Bull GmbH
• Pepsi/SoBe
• Rockstar International
• Coca-Cola/KMX, Full-Throttle
• Protein liquid/powder drinks
• GNC Pro Performance
• EAS
• MET-Rx
• MuscleTech
• Energy and wellness bars
• Nestle/PowerBar
• CLIF
• Kraft/Balance Bar
• NBTY
• Masterfoods USA
• Abbott Laboratories/Ross Labs Division
• Kellogg
• The Consumer
• Introduction
• Three types of sports actives: Teamers, Individualists and Adventurers
  • Figure 15: Cross-analysis of sports active consumers
  • Figure 16: Demographic profile of the three groups of sports active consumers, May 2004-May 2005
• Teamers
• Individualists
• Adventurers
• Specific activities in which different sports active consumers participate
• Teamers sports
  • Figure 17: Sports teamers play "every chance they get," May 2004-May 2005
• Individualists activities
  • Figure 18: Activities Individualists do "every chance they get," May 2004-May 2005
• Adventurers activities
  • Figure 19: Activities adventurers do "every chance they get," May 2004-May 2005
• General attitudes toward diet and health: Individualists, Adventurers and Teamers
  • Figure 20: Level of health consciousness in food choices, by type of sports active consumer, May 2004-May 2005
• Dietary differences emerge among three groups of sports actives
  • Figure 21: Specific food-related attitudes and behaviors, by type of sports active consumer, May 2004-May 2005
• Consumption of energy/diet bars
  • Figure 22: Consumption of energy/diet bars, by type of sports active consumer, May 2004-May 2005
• Brands of energy/diet bar used
  • Figure 23: Brands of energy/diet bars consumed, by type of sports active consumer, May 2004-May 2005
• Energy/diet bar consumption per month
  • Figure 24: Packages of energy/diet bars consumed in the last 30 days, by type of sports active consumer, May 2004-May 2005
• Consumption of liquid/powder supplements
  • Figure 25: Use of liquid/powdered nutritional supplements or liquid breakfasts, by type of sports active consumer, May 2004-May 2005
• Brands of liquid/powder supplements used
  • Figure 26: Brands of liquid/powdered nutritional supplements or liquid breakfasts most often used, by type of sports active consumer, May 2004-May 2005
• Liquid/powder supplement consumption per month
  • Figure 27: Cans/servings of liquid/powdered nutritional supplements or liquid breakfasts drank in the last 30 days, by type of sports active consumer, May 2004-May 2005
• Reasons for using liquid/powder supplements
  • Figure 28: Reasons for use of liquid/powdered nutritional supplements or liquid breakfasts, by type of sports active consumer, May 2004-May 2005
• Consumption of sports drinks
  • Figure 29: Consumption of thirst quencher and sports/activity drinks, by type of sports active consumer, May 2004-May 2005
• Brands of sports drinks used
  • Figure 30: Brands of thirst quencher and sports/activity drinks consumed most often, by type of sports active consumer, May 2004-May 2005
• Sports drink consumption per month
  • Figure 31: Number of thirst quencher and sports/activity drinks consumed in the last 30 days, by type of sports active consumer, May 2004-May 2005
• Consumption of energy drinks
  • Figure 32: Consumption of energy drinks, by type of sports active consumer, May 2004-May 2005
• Brands of energy drinks used
  • Figure 33: Brands of energy drinks consumed most often, by type of sports active consumer, May 2004-May 2005
• Energy drink consumption
  • Figure 34: Number of energy drinks consumed in the last 30 days, by type of sports active consumer, May 2004-May 2005
• Summary
• A Look at Endurance Athletes
• Introduction
• Becoming an endurance athlete
• Motivations/reasons for continuing to pursue sport/activity
• Nutritional considerations
• Resources for nutritional and training information
• The Future
• Activity may be the next "diet trend"
  • Figure 35: Age-adjusted prevalence of overweight and obesity among U.S. adults, 1976-80, 1988-94, and 1999-2002
  • Figure 36: Percentage of adults exercising for weight loss or management, 1996, 1998 and 2000
• A greater focus on the "power of protein"
• The effect of aging on tomorrows sports food and drink products
  • Figure 37: U.S. population projections, by age groups, 2000-10
• Issue of over-hydration will change packaging of sports drinks for endurance athletes
• Appendix: Relevant Associations
• Appendix: New Product Briefs
• Introduction
• Sunny Delight: Sunny Delight Intense Sport
• Hershey Foods: PayDay Pro
• Whole Foods Market: Whole Foods Soy Protein Powder
• Coca-Cola: Powerade Option
• Ajinomoto USA: Amino Vital Energy Bar
• PowerBar: PowerBar Pria Complete Nutrition
• EAS: Advant Edge Essential Energy Snack Record ID: 10217070 Company: EAS Brand: Advant Edge Essential Energy Category: Snacks Sub-Category: Bars Country: USA Date Published: 21 Apr 2005 Launch Type: New Product Price in local currency: $1.24 Price i
• Appendix: Research Methodology
• Consumer Research
• Greenfield Online
• Presentation & Definitions
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Technometrica TechnoExpresssm
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel GNPD
• Mintel Menu Insights
• Mintel Comperemedia
• Mintel Custom Solutions