Abstract
This report contains an overview of the entire mutual funds market, with developing trends and a detailed breakdown of specific market drivers at both macro and micro levels. Where appropriate, data is broken down by region for even more targeted analysis.
Understand what motivates change and how consumers feel about different incentives and marketing strategies. Distinguish behavior in different life stages and lifestyles. Target consumers within specific regions and demographic groups. You'll have a competitive edge when you understand consumers through Mintel's finance reports.
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