PC Printers and Photo Printers - US - March 2006

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Rapid decline in average printer price
• Single-function inkjets losing share to lasers, MFPs
• Razor and blade business model at risk
• Digital photography impacts ink sales
• Five manufacturers dominate the market
• Industry is heavy user of advertising and promotion
• Traditional retail stores still dominate but Wal-Mart and Dell loom
• Consumers are buying printers and printing more while spending less
• Future trends and forecast:
• Market Drivers
• Hardware sales
• PC penetration rising
  • Figure 1: Unit sales*, average price, andhousehold penetration of PCs, 2000-05
• Average price of printers declining
  • Figure 2: PC printers, average factorysale price per unit, 2000-05
• Color lasers and MFPs now an option for home and SOHO users
• Home networks to lower volume sales, increase average price
• Household income
  • Figure 3: Printer penetration by income,May 2004-May 2005
  • Figure 4: Distribution of households, byincome, 1999 and 2005
• Printer penetration by age group
  • Figure 5: Printer penetration, by age, May2004-May 2005
  • Figure 6: U.S. population, by age, 2000-10
• Ink consumption and broadband access
  • Figure 7: U.S. broadband householdprojections, 2000-10
• Digital camera penetration increasing
  • Figure 8: Total digital camera unit sales,and household penetration, 2000-05
  • Figure 9: Digital still camera ownershipand average number of pictures taken, by age, May 2004-May 2005
• Competition from professional photo printing
  • Figure 10: Digital camera prints, bymethod, 12 months ending July 2004 and July 2005
• SOHOs increasing
• Market Size and Trends
  • Figure 11: Total U.S. factory sales of PCprinters, at current and constant prices, 2000-05
  • Figure 12: Graph: Total U.S. factory salesof PC printers, at current and constant prices, 2000-04
  • Figure 13: Total U.S. factory sales ofcomputer printers, by volume, 2000-05
• Market Segmentation
• Overview
  • Figure 14: Average factory price per unit,segmented by type, 2004 and 2005
  • Figure 15: Unit sales of PC & photoprinters, segmented by type, 2004 and 2005
  • Figure 16: Sales of PC & photoprinters, segmented by type, 2004 and 2005
  • Figure 17: Graph: Sales of PC & photoprinters, segmented by type, 2005
• Inkjet printers
• Inkjet MFPs
• Personal mono laser printers & mono laser MFPs
• Color laser printers & color laser MFPs
• Supply Structure
• Foreign trade
• Imports
  • Figure 18: Inkjet & laser printerimports, by value, 2000-05
• Exports
  • Figure 19: Domestic printer exports, byvalue, 2000-05
• Company and brand sales
  • Figure 20: Estimated manufacturer sales ofPC & photo printers in the U.S., 2004 and 2005*
  • Figure 21: Graph: Estimated manufacturersales of PC & photo printers in the U.S., 2005*
  • Figure 22: Brand bought for most recentprinter purchase, February 2006
  • Figure 23: Brand bought for most recentprinter purchase, by gender, February 2006
  • Figure 24: Brand bought for most recentprinter purchase, by age, February 2006
  • Figure 25: Brand bought for most recentprinter purchase, by household income, February 2006
• Company profiles
• Hewlett-Packard (HP)
• Lexmark
• Dell
• Epson
• Canon, USA
• Advertising and Promotion
  • Figure 26: Advertising expenditures forselected printer brands, 2003 and 2004
  • Figure 27: Graph: Advertising expendituresfor selected printer brands, 2004*
• Companies and brands
• CanonDellEpsonHewlett-PackardLexmarkRetail Distribution
• Online vs. offline purchasing
  • Figure 28: Source of most recent printerpurchased, by channel type, February 2006
  • Figure 29: Source of most recent printerpurchased, by channel type, by age, February 2006
  • Figure 30: Source of most recent printerpurchased, by channel type, by household income, February 2006
• Retailer selection by demographics
  • Figure 31: Source of most recent printerpurchased, by named retailer, February 2006
  • Figure 32: Source of most recent printerpurchased, by named retailer, by household income, February 2006
  • Figure 33: Source of most recent printerpurchased, by named retailer, by age, February 2006
• Mintels retail store audits
• Impressions of the printer department
  • Figure 34: Retail auditors firstimpressions of printer departments, for selected chain locations,January 2006
• Merchandise sold with or near printersBrands and pricing
  • Figure 35: Printer brands carried by majorretailers, January 2006
  • Figure 36: Range of prices for printersfor selected chain locations, January 2006
• Promotions
  • Figure 37: Promotional activity forselected retail chains, January 2006
• Printer types carried
• Customer assistance
• The Consumer
• Introduction
• PC & photo printer ownership
  • Figure 38: PC and printer ownership, byselected demographics, May 2004-May 2005
• Printer ownership by type
  • Figure 39: Types of printers owned, bygender, February 2006
  • Figure 40: Types of printers owned, byage, February 2006
• Other demographic factors impacting ownership of printers by type
• Recent printer purchase
  • Figure 41: Printer purchases, by age,February 2006
• Other demographic factors impacting purchase of printers
• Reason for most recent printer purchase
  • Figure 42: Reason for most recent printerpurchase, by gender, February 2006
  • Figure 43: Reason for most recent printerpurchase, by age, February 2006
  • Figure 44: Reason for most recent printerpurchase, by household income, February 2006
• Decisive factors in printer purchases
  • Figure 45: Factors considered in mostrecent printer purchase, by gender, February 2006
  • Figure 46: Factors considered in mostrecent printer purchase, by age, February 2006
  • Figure 47: Factors considered for mostrecent printer purchase, by household income, February 2006
• Price paid in most recent printer purchase
  • Figure 48: Printer spending, by selecteddemographics, February 2006
• Printer uses
  • Figure 49: Printer uses, by gender,February 2006
  • Figure 50: Printer uses, by age, February2006
  • Figure 51: Printer uses, by householdincome, February 2006
• Trends in print volume
  • Figure 52: Annual change in print volume,by age, February 2006
  • Figure 53: Annual change in print volume,by household income, February 2006
• Pages printed weekly
  • Figure 54: Average weekly printing volume,by gender, February 2006
  • Figure 55: Average weekly printing volume,by age, February 2006
  • Figure 56: Average weekly printing volume,by household income, February 2006
• Printing habits
  • Figure 57: Printing habits, by age,February 2006
  • Figure 58: Graph: Ink/paper-saving habits,by age, February 2006
  • Figure 59: Printing habits, by householdincome, February 2006
  • Figure 60: Graph: Ink/paper-saving habits,by household income, February 2006
  • Figure 61: Printing habits, byrace/ethnicity, February 2006
• Competition from professional printers
  • Figure 62: Competition from professionalprinting services, by age, February 2006
  • Figure 63: Competition from professionalprinting services, by household income, February 2006
  • Figure 64: Competition from professionalprinting services, by race/ethnicity, February 2006
• Opinions about photo printers
  • Figure 65: Opinions about photo printing,by gender, February 2006
  • Figure 66: Opinions about photo printing,by age, February 2006
  • Figure 67: Graph: Opinions about photoprinting, by age, February 2006
  • Figure 68: Opinions about photo printing,by household income, February 2006
  • Figure 69: Opinions about photo printing,by race/ethnicity, February 2006
• Summary
• Future and Forecast
• Future trends
• Digital camera sales will peak
  • Figure 70: Digital camera sales, by units,2004-06
• Home printing will lose share to retail and online locations
  • Figure 71: Share of digital camera prints,by method, 2004-06
• Competition for supplies sales will intensify
• As prices fall, inkjets will lose share to laser devices
• Wal-Mart and Dell will continue to exert pricing pressure
• Market forecast
• PC and photo printers
  • Figure 72: Forecast of total U.S. sales ofPC and photo printers, at current and constant prices, 2005-10
  • Figure 73: Graph: Forecast of total U.S.sales of PC and photo printers, at current and constant prices, 2005-10*
• Forecast Factors
• Appendix: Trade Associations
• Appendix: List of Sores Audited
  • Figure 74: Retail audit locations, bymetro area
• Appendix: Simmons Cohort Definitions
  • Figure 75: Married couples cohorts
  • Figure 76: Single women cohorts
  • Figure 77: Single men cohorts