Milk and Cream - UK - March 2006

Abstract

About the market:

After several years of decline the milk and cream market is back in growth reaching almost 5 billion litres in 2005. Value growth was also up by 7% between 2000-2005. White milk accounts for 90% of market value having suddenly become sexy with added-value products that have been communicating with consumers.

Healthy eating trends are making a clear impact on the market, favouring semi-skimmed and skimmed milk. However, consumers still enjoy an indulgent treat, which helps the cream market hold onto value share. Conversely, there is increased competition from other dairy markets, most notably functional drinking yoghurt. So far in particular the flavoured milk market has managed to compete. As some sectors of the milk and cream market still suffer from a lack of innovation and marketing support, Mintel has identified opportunities to develop and grow the market, including vending, targeting certain consumer groups and optimising the use of milkmen.

Coverage:

Mintels new market intelligence report provides the user with a fresh insight into a market in a state of recovery.

Compiling together the most sought-after trend data and authoritative, independent market analysis, it offers you a vital way of fully understanding the UK retail market for milk and cream. It also offers you unique findings from exclusive consumer research; invaluable information that will enable you to tailor your business to real consumer demand. Mintels research report has been designed to help you:

• Trace UK retail sales of milk and cream and understand the market trends driving sales growth
• Track leading brands, their market share and advertising spend
• Identify key target audiences, their attitudes towards milk and the marketing messages that should be directed at the,
• Pinpoint market potential before your competitors
• Uncover new consumer demand
• Identify leading indicators and opportunities for future growth in the market
• Assess the latest development in the supply shortage fear
• Measure market sales forecasts.