Food and Drink Packaging Trends - US - April 2006

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Providing for food and drink industries is main focus for packaging players
• Plastic only packaging type to show growth in constant terms since 1999
• With improvements, glass might make a comeback
• Packaging decisions put low priority on retailer input...for now
• Consumers and retailers support pro-environmental packaging
• Consumers expect convenient packaging
• The lifestages of consumers dictate specific packaging needs
• New directions for packaging: Safer packaging
• Market Factors
• Packaging and cost of production
  • Figure 1: Component costs of food of U.S. origin for consumption at home and away from home, 1998-2003
  • Figure 2: Categories of food marketing costs as a percentage of total marketing costs, 1998-2003
• Convenience--the primary driver of packaging innovation
  • eClip: Figure 3: Convenience and ketchup in squeeze bottles, 2005
• eClip: Figure 4: Convenience and Skippy Squeeze It, 2005
  • eClip: Figure 4: Convenience and Skippy Squeeze It, 2005
• Retailer issues
• Packaging and the personality of the product
• Shelf-life/preservation
• Monitoring freshness and extending shelf-life
• Aseptic packaging
• Environmental factors
  • eClip: Figure 5: Individually-wrapped products and the environment, 2005
• U.S. Food and Drink Packaging Trends
• Re-sealable packages
  • Figure 6: Cold beverage full-line vending sales, by type of container, percentage of sales by volume, 2001-04
• Shifts in portion size
  • eClip: Figure 7: Portion size: Too large or too small?
• Portability
• Smart packaging
• Packaging that provides product customization
• Nostalgia
• Non-U.S. Food and Drink Packaging Trends
• Introduction
• Safe and healthy packaging
• Eye-catching packaging
• Pro-environmental packaging
• Supply Structure
• Major types of packaging
• Overview
  • Figure 8: Value of U.S. container shipments by type of packaging, 2004
  • Figure 9: Share of value of U.S. shipments of major packaging materials, 1999-2004
• Board and paper packaging
  • Figure 10: Value of U.S. shipments of corrugated board, paperboard and sanitary foodboard, at current and constant prices, 1999-2004
• Metal cans
  • Figure 11: Value of U.S. shipments of metal cans, at current and constant prices, 1999-2004
• Plastic bottles
  • Figure 12: Value of U.S. shipments of plastic bottles, at current and constant prices, 1999-2004
• Glass containers
  • Figure 13: U.S. shipments of glass containers, by end use, number of units, 1999-2004
  • Figure 14: Value of U.S. shipments of glass containers, at current and constant prices, 1999-2004
• Packaging decisions and the value chain
• Company profiles
• Paperboard
• International Paper Company (IP)
• MeadWestvaco Corporation
• Weyerhaeuser Company
• Glass containers
• Owens-Illinois, Inc.
• Saint-Gobain Containers, Inc.
• Anchor Glass Container Corporation
• Metal containers
• Silgan Holdings Inc.
• Crown Holdings, Inc.
• Ball Corporation
• Plastics
• Amcor PET Packaging
• Consolidated Container Company LLC
• Constar International Inc.
• The Consumer
• Introduction
• Summary of findings
• Sugar
• Preferred packaging
  • Figure 15: Sugar: type of packaging usually bought, February 2006
• How stored at home
  • Figure 16: Method of storing sugar when it is purchased in a paper bag, February 2006
• Preference for paper over plastic
  • Figure 17: Preference for paper or plastic sugar packaging when price is not a factor, February 2006
  • Figure 18: Preference for paper or plastic sugar packaging when plastic container has one pound less, February 2006
• Mayonnaise
• Preferred packaging
  • Figure 19: Mayonnaise: type of packaging usually bought, February 2006
  • Figure 20: Mayonnaise: type of packaging usually bought, by gender, February 2006
  • Figure 21: Mayonnaise: type of packaging usually bought, by age, February 2006
• Traditional glass vs plastic wide mouth preference
  • Figure 22: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is not a factor, February 2006
  • Figure 23: Mayonnaise: preference for traditional glass vs wide mouth plastic, when price is a factor, February 2006
• A different squeeze - preferences
  • Figure 24: Preference for different "squeeze containers" of mayonnaise when price is not a factor, February 2006
• Coffee: self-heating cups
  • Figure 25: Willingness to purchase coffee in "self-heating" packaging for $2.25, February 2006
  • Figure 26: Willingness to purchase coffee in "self-heating" packaging for $2.25, by age, February 2006
  • Figure 27: Willingness to purchase coffee in "self-heating" packaging for $2.25, by Hispanic origin, February 2006
  • Figure 28: Willingness to purchase coffee in "self-heating" packaging for $3.00, February 2006
• Tuna: the re-sealable pouch option
• Preferred packaging
  • Figure 29: Tuna: type of packaging usually bought, February 2006
  • Figure 30: Tuna: type of packaging usually bought, by age, February 2006
• Perceived benefits of tuna in a pouch
  • Figure 31: Reasons for buying tuna in a pouch, February 2006
• Tuna pouch buyers other preferences
  • Figure 32: Other products purchased in a pouch, February 2006
• Future Trends
• Aging population creates greater need for "easy open" packaging
  • Figure 33: U.S. population, by age, 2000-10
  • Figure 34: Projected U.S. population aged 65+ with arthritis or chronic joint symptoms, 2005-30
• Retailer-specific packaging
• Product customization in packaging and "smart" packaging
• The future of plastics
• Safer packaging
• Appendix: Trade Associations
• Appendix: New Product Briefs from U.S. Launches
• Wolfgang Puck: Gourmet Latte in Self Heating Can
• Biota Brands: Biota Colorado Pure Spring Water in Biodegradable Bottle
• Haagen-Dazs: Haagen-Dazs To Go!
• Appendix: New Product Briefs from Non-U.S. Launches
• Peres Chartreux: Chartreuse Diffusion Liquor in Wood Bottle
• Cervezas Alhambra: Alhambra Beer with Top Cover
• Gentix Spirituosen: Gentix Energy Drink with Vodka in "Syringe" Packaging
• Otsuka: Bean Stalk Snow Baby Food in Anti-bacterial Can
• CVO International: Ovidas Belgian Chocolate in a Ring-Pull Can
• Blackwood: Diva Vodka in Crystal Filled Glass Tube
• Appendix: Images of Packaging Tested in Survey