Gay and Lesbian Travel - US - April 2006

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Research sources
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Diversity and growth within the GLBT marketplace
• Greater willingness than mainstream consumers to spend on travel
• Reputation and word of mouth are crucial to reaching the GLBT audiences
• Internet and media channels
• On preferences and priorities
• Cendant, Starwood make bold gestures, others less so
• Market forecast
• GLBT Travel preferences and demographics--summary
• Travel preferences
• Demographics
• Market Drivers
• GLBT assimilation results in demand for mainstream and family travel
  • Figure 1: Relationship status, by sex, 2001
• GLBTs disposable income fuels higher travel expenditures
• Disposable income
  • Figure 2: Disposable income, by racial/ethnic group and GLBT, 2004
• GLBT Spending on travel and travel accessories
  • Figure 3: Amount spent on travel and travel accessories, by gender, December 2005
• GLBT couples spend more on gay travel
  • Figure 4: Amount spent on travel and travel accessories, by relationship status, December 2005
• Gay travel booking is largely Internet-based
  • Figure 5: Use of specific Internet sites by GLBTs to make hotel reservations, 2005
• Growth of GLBT-friendly/focused websites
• Growth in gay travel advertising among mainstream media and government
• Word-of-mouth and community citizenship
• Market Size and Trends
• Travel market overview
  • Figure 6: Total travel expenditures by Americans, at current and constant prices, 2000-05
  • Figure 7: Graph: Total travel expenditures by Americans, at current and constant prices, 2000-05
• The GLBT travel market
  • Figure 8: Total travel expenditure by GLBT Americans, at current and constant prices, 2000-05
  • Figure 9: Graph: Total travel expenditure by GLBT Americans, at current and constant prices, 2000-05
• Source: Mintel/TIA/OTTI
  • Source: Mintel/TIA/OTTI
  • Figure 11: Graph: GLBT travel sales by segment, 2003 and 2005
• Gay couples
  • Figure 12: Travel sales to gay couples, at current and constant prices, 2000-05
• Single gay males
  • Figure 13: Travel sales to gay males, at current and constant prices, 2000-05
• Single gay women
  • Figure 14: Travel sales to gay women, at current and constant prices, 2000-05
• Gay families
  • Figure 15: Travel sales to gay families, at current and constant prices, 2000-05
• Supply Structure
• Introduction
• What makes a gay-friendly environment?
• Company and brand profiles
• Cendant
• Interactive Corp (IAC)
• Liberty Travel
• Sabre Holdings
• Starwood Hotels
• Olivia and other tour companies
• Advertising and Promotion
• Overview
• Cendant (Orbitz)
• Sabre Holdings (Travelocity)
• Starwood Hotels
• IAC (Expedia, Hotels.com, and TripAdvisor), Liberty Travel
• Olivia, Atlantis, and other small gay-owned travel providers
• The Consumer
• Introduction
• GLBT data sources
• Summary highlights of consumer surveys
• Dollars spent on travel and travel accessories per year
  • Figure 16: Amount spent annually on travel and travel accessories, by age, December 2005
  • Figure 17: Amount spent on travel and travel accessories, by self-identification, December 2005
  • Figure 18: Amount spent on travel and travel accessories per year, by household income, December 2005
  • Figure 19: Amount spent on travel and travel accessories, by relationship status, December 2005
• Domestic destinations
  • Figure 20: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by age, December 2005
  • Figure 21: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by self identification
  • Figure 22: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by relationship status, December 2005
  • Figure 23: Domestic destinations visited by GLBTs in past 3 years for business or leisure travel, by presence of children in household, December 2005
• International destinations
  • Figure 24: International destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by age, December 2005
  • Figure 25: Top international destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by self identification, December 2005
  • Figure 26: international destinations visited by U.S. GLBTs in past 3 years for business or leisure travel, by self identification, December 2005
• Use of traditional vs online travel gay travel agency/planner
  • Figure 27: Incidence of using a specialized gay travel agent, by relationship status, December 2005
  • Figure 28: Incidence of using a specialized gay travel agent, by self-identification, December 2005
  • Figure 29: Incidence of using a specialized gay travel agent, by age, December 2005
• Users of specialist online travel agents spend more on gay travel
  • Figure 30: Crosstab: amount spent per year on gay travel, by use of an online gay travel agent, December 2005
• Online browsers and shoppers spend more per year on travel
  • Figure 31: Amount spent on travel per year by respondents who shop for travel online, December 2005
• Mainstream online travel sites used
  • Figure 32: Most popular mainstream travel sites GLB vs straight respondents, March 2005
• Sources of information on travel destinations
  • Figure 33: Most common sources of information on leisure travel destinations, March 2005
• Incidence of flying for leisure or business in the past 12 months
  • Figure 34: Incidence of flying for leisure or business purposes in the past 12 months, by gender, December 2005
  • Figure 35: Incidence of flying for leisure or business purposes in the past 12 months, by age, December 2005
  • Figure 36: Incidence of flying for leisure or business purposes in the past 12 months, by self-identification, December 2005
  • Figure 37: Incidence of flying for leisure or business purposes in the past 12 months, by relationship status, December 2005
  • Figure 38: Domestic vs international flying for leisure or business purposes in the past 12 months, by self-identification, December 2005
  • Figure 39: Domestic vs international flying for leisure or business purposes in the past 12 months, by presence of children in the home, December 2005
• Gay cruises and gay land tours
  • Figure 40: Incidence of ever going on a traditional or gay cruise and planning cruises, by self-identification, December 2005
• Future and Forecast
• Future trends
• More tour companies will offer gay-oriented travel packages, more hotels will go gay friendly
• More politically-motivated GLBT travel
• Consolidation of gay travel providers
• More gay families, less emphasis on gay men
• Lingering reputations
• Advertising will remain concentrated in gay channels
• Online will remain channel of choice, little growth in offline travel sales channels
• Market forecast
• U.S. travel expenditures
  • Figure 41: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
  • Figure 42: Graph: Forecast of total U.S. travel expenditures, at current and constant prices, 2005-10
• U.S. GLBT travel expenditures
  • Figure 43: Forecast of total U.S. GLBT travel expenditures, at current and constant prices, 2005-10
  • Figure 44: Graph: Forecast of total U.S. GLBT travel expenditures, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Trade Associations