Abstract
Mintels exclusive consumer research shows that short breaks are popular
throughout most demographic groups for a variety of reasons. While some
respondents stated a concern about being away from work too long or spending
too much money, there is also a group that takes both short and long trips,
indicating a willingness to take short trips for fun, not just out of economic
necessity.
As the economy improves and Americans begin to spend more on travel in
general, Mintel expects the short breaks market to benefit as consumers
continue to take short vacations, and will possibly spend more money in doing
so, either by choosing more expensive options or by traveling more often.
A short vacation is defined as a domestic trip of one to four nights away from
home with at least one night of accommodation (i.e. staying in a hotel or bed
and breakfast). The analysis focuses mainly on commercial accommodation for
hotels, motels and bed and breakfasts. In addition, where applicable,
self-catering accommodations will be discussed (cabins, camping).
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