Domestic Lighting - UK - May 2006

Table of Contents

• Introduction and Abbreviations
• Definition
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Executive Summary
• Capitalising on the national obsession
• Luminaires
• Lamps/tubes
• Supply side issues
• Sheds leading lights in luminaire sales
• The consumer perspective
• Looking forward
• Market Drivers
• Structure of UK households
  • Figure 1: UK households and one-personhouseholds, 2000-10
• Tenure of UK households
  • Figure 2: Household stock by tenure,2000-05
• Trends in household transactions
  • Figure 3: UK housing transactions,1999-2010
• Consumer attitudes to home décor
  • Figure 4: GB sample's agreement withselected lifestyle statements, 2000-04
• Consumer expenditure and spending trends
  • Figure 5: PDI and consumer expenditure, atconstant 2001 prices, 2001-11
• Environmental considerations
• UK emission targets
• The Energy White Paper
• Impact of Part L building regulations on new housing
• Fashion and home décor in domestic lighting trends
• Market Size
• The enlightened consumer
• The effect on lamps
• Luminaires
  • Figure 6: UK retail sales of domesticluminaires (lights, lamps or light fittings), 2001-06
• Style file
• Lamps (bulbs)
  • Figure 7: UK retail sales of lamps(bulbs/tubes), 2001-06
• Boom time for 'Energy Saver' volumes
• Strong own label presence continues to drive the tungsten segment
• Market Segmentation
• Luminaires
  • Figure 8: UK retail sales of luminaires(lights, lamps or light fittings) by type, 2001-05
• Floor fittings hold their own
• Ceiling fittings somewhat lacklustre
• Spotlights shine less brightly
• Shade sales eclipsed
• Wall fittings on the up
• Lamps
  • Figure 9: UK retail sales of lamps(bulbs/tubes), by type, 2001-05
• Falling standards
• Reflector lamps in the spotlight
• CFLs and halogens go from strength to strength
• Could do better?
• Success of low voltage bars/tracks boosts halogen
• The Supply Structure
• Luminaires
• Ring Ltd
• Micromark
• Cascade Electrolite Ltd
• där lighting ltd
• Lamps
  • Figure 10: UK brand shares in the lampssector, 2001-05
• Philips Lighting
• GE Lighting Ltd
• Osram Ltd
• Others
• New Product Trends
• Luminaires
• Lamps/tubes
• Futurology
• Ground breaking technologyThe way forwardDistribution
• Sheds leading lights in luminaire sales
  • Figure 11: Sales of luminaires, by outlettype, 2001-05
• DIY sheds setting parameters
• Specialists being squeezed by DIY sheds
• Capitalising on footfall
• Mail order/catalogue retailers hold their own
• Mixed fortunes for other retailers
• Lamps
  • Figure 12: Sales of lamps, by outlet type,2001-05
• The Consumer
  • Figure 13: Attitudes to home décor,January 2006
• Regular updaters
  • Figure 14: Profile of those consumers thatupdate their home regularly to keep up with fashion and style, January2006
• The home must reflect style
  • Figure 15: Profile of those consumers thatlike everything in their home to reflect their style, January 2006
• The décor hierarchy
  • Figure 16: Key segments respondents mostlikely to buy into when wishing to update their home, January 2006
• Room to educate
• Less technical -- more aesthetic
• Key buying triggers
  • Figure 17: Reasons for purchasing/changingdomestic lighting, January 2006
• A me-too category?
• The source of inspiration
• Detailed Demographics
  • Figure 18: Attitudes to the home, bydemographic sub-group, January 2006
  • Figure 19: Reasons for purchasing domesticlighting, by demographic sub-group, January 2006
• The Future and Forecast
• Sluggish housing market may present a threat
• Breaking the £1 billion barrier
  • Figure 24: Forecast of the UK domesticlighting market, 2006-11
• Luminaires furthering hold over the market
  • Figure 25: UK retail sales of lamps (lightbulbs),by volume, 2006-11
• Favourable trends
• Strong fashion influence in home décor will continue to be keydriver
• Retailer issues will lead to further shake up
• Good outlook for sales of CFLs and halogen bulbs
• Futurology
• Factors incorporated in the forecast
• Forecast modelling