[Report] US MP3 Player Accessories Market Research, Trends, Analysis TOC

Introduction and Abbreviations
Introduction
Definition
Abbreviations & terms
Abbreviations
Executive Summary
MP3 player sales and improved functionality drive market
Availability of accessories encourages sales
Sales soar to $2 billion in 2006
"Other" accessories make up half of sales, but headphones most widely owned accessory
iPod accessories dominate, but supplier field still wide
Accessory sales driven by MP3 player advertising--little independent activity
Consumers pick stores over online resellers, Best Buy comes out on top
Current rates of ownership low, but growing
Core market is 18-34-year-old enthusiasts, but $100K+ spend more
Sales set to increase at high and low price points
MP3 takes over mobile audio and makes its mark on the home
Universal accessories on the up
Market Drivers
Sales of MP3 players
- Figure 1: MP3 player units shipped to retailers, 2004-06
Growing number of young consumers boosts use of accessories
- Figure 2: U.S. population projections and MP3 accessory usage, by age, 2001-11
Hispanic population grows, uses MP3s at significant rate
- Figure 3: U.S. Hispanic population projections and MP3 accessory usage, by age, 2001-11
Lifestyle changes
- Figure 4: Activities engaged in while listening to MP3 player, comparison of 18-24-year-olds to all respondents, April 2006
iPod economy
Wide availability of accessories
Product development and improved functionality in MP3 players
Market Size and Trends
Market size
- Figure 5: Total U.S. manufacturer sales of MP3 players and other portable audio hardware, at current and constant prices, 2001-06
- Figure 6: Graph: Total U.S. manufacturer sales of MP3 players and other portable audio hardware, at current and constant prices, 2001-06
- Figure 7: Total U.S. retail sales of MP3 player accessories, at current and constant prices, 2001-06
- Figure 8: Graph: Total U.S. retail sales of MP3 player accessories, at current and constant prices, 2001-06
Market trends--new product introductions
Market Segmentation
Overview
- Figure 9: Sales of MP3 player accessories, segmented by speakers, headphones and other accessories, 2004 and 2006
- Figure 10: Graph: Sales of MP3 player accessories, segmented by speakers, headphones and other accessories, 2006
- Figure 11: Types of MP3 player accessory owned, April 2006
Other accessories
- Figure 12: Sales of other accessories, at current and constant prices, 2001-06
Speakers
- Figure 13: Sales of speakers, at current and constant prices, 2001-06
Headphones
- Figure 14: Sales of headphones, at current and constant prices, 2001-06
Supply Structure
Companies and brands
- Figure 15: Manufacturer sales of portable audio products and MP3 accessories in the U.S., 2003 and 2005
- Figure 16: Brands of MP3 player owned, April 2006
Company profiles
Overview
DLO (Digital Lifestyle Outfitters)
Griffin Technology
Belkin
Bose
Altec Lansing (Plantronics)
New products
Advertising and Promotion
Overview
Apple
Sony
Retail Distribution
Overview
- Figure 17: Where most recent MP3 player was bought, April 2006
- Figure 18: Store, website or catalog MP3 player was bought from, April 2006
Electronics stores
Other stores
Mass merchandisers
Computer stores
Websites
The Consumer
Introduction
Summary highlights of consumer survey
Ownership of MP3 players and accessories
- Figure 19: Ownership of and intention to buy an iPod, MP3 player or MP3 player accessory, April 2006
- Figure 20: Ownership of iPod, MP3 player or MP3 player accessory, by age and household income, April 2006
- Figure 21: Ownership of iPod, MP3 player or MP3 player accessory, by race/ethnic origin, April 2006
- Figure 22: Ownership of iPod, MP3 player or MP3 player accessory, by marital status, April 2006
Brands of MP3 players owned
- Figure 23: Brands of MP3 player owned, by age and household income, April 2006
Where MP3 players are bought
Type of store
- Figure 24: Where most recent MP3 player was bought, April 2006
Named store
- Figure 25: Store, website or catalog MP3 player was bought from, by household income, April 2006
MP3 accessories owned
- Figure 26: Types of MP3 player accessory owned, by gender, April 2006
- Figure 27: Types of MP3 player accessory owned, by age and household income, April 2006
Spend on MP3 accessories
- Figure 28: Amount spent on most recent MP3 accessory purchase, April 2006
- Figure 29: Average spend on most recent MP3 accessory purchase, by gender, age, household income and marital status, April 2006
How MP3 players are used
- Figure 30: Activities engaged in while listening to MP3 player, April 2006
- Figure 31: Activities engaged in while listening to MP3 player, by age, April 2006
- Figure 32: Activities engaged in while listening to MP3 player, by household income, April 2006
Personalization of MP3 players
- Figure 33: Want to make/have made MP3 player look unique, by age, April 2006
MP3 player accessories as a gift, given or received
- Figure 34: Have given/received MP3 player accessory as a gift, by age and household income, April 2006
Future and Forecast
Future trends
Sales continue to increase as market matures
Expansion at top and bottom price points
MP3 takes over mobile audio category--increased car use boosts functional accessory sales
Speakers and wireless transmitters bring MP3 home
Unbundling by suppliers boosts market for basics
Apple' s share of MP3 market shrinks, universal accessories increase
Retailer-branded MP3 players emerge, growing unbranded/own-branded accessory market
Product innovation and development continues
"Made for Apple" splits iPod accessory market
Accessory suppliers develop low-cost marketing strategies
Electronics stores continue to lead with product range and grab-ability
Spread of accessories help retailers build margin
Market forecast
MP3 player accessories
- Figure 35: Forecast of total U.S. sales of MP3 player accessories, at current and constant prices, 2006-11
Forecast factors
Appendix: Trade Associations

MP3 Player Accessories - US - June 2006