Abstract
Since Mintel last reported on the egg market in June 2004, sales volumes have witnessed modest growth, while values have forged ahead driven by a strong trend towards higher value free-range, barn and organic eggs.
In 2006, sales volumes are expected to reach 5 billion eggs -- 1.8% more than in 2004, while value is expected to be in the region of 526 million -- an increase of 5.4% over the same period.
Consumer usage of eggs is widespread, but faced with a constantly expanding array of alternative convenience foods, marketers need to raise the frequency of consumption by ensuring that the profile of eggs is maintained.
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