Garden Products Retailing - UK - June 2006

Table of Contents

• Introduction and Abbreviations
• Definitions
• Research methodology
• Consumer research
• ACORN
• Abbreviations
• Executive Summary
• Garden products struggles to grow
• Difficult trading especially for traditional products
• DIY dominance
• Growth in supermarket sales
• Non-specialists have strengths in key categories
• No chain reaction
• Garden centre enhancement
• Can't garden but will garden
• More but smaller gardens
• Wither the weather
• Garden centre cum leisure, pet and home décor centres
• Cafe culture
• This season's must have
• Competition for leisure time
• Uniqueness an asset in the ubiquitous world of the DIY store
• All because...the lady loves the garden
• Over 35s DIY drain
• 25 is a sensitive age
• Industry Issues and Insights
• Things can only get better...or can they?
• Not a good year for the roses
• Tradition is not where it's at
• Hose pipe hassle
• Doing it differently to DIY
• Supermarkets expanding their offer
• Weather watch
• Does the garden centre really exist?
• For leisure, for pleasure
• Behold the gardener of the future
• On the catwalk this season
• Catering for the gardener
• Keeping their feet on the ground
• As seen on screen
• The price is right?
• Future challenges
• Retail Sales
• All retail sales and spending on garden products
  • Figure 1: All retail sales and consumer expenditure on garden products, at current prices, 2000-06
  • Figure 2: All retail sales and consumer expenditure on garden products, at constant 2000 prices, 2000-06
• Sector Structure
• Garden centres
• Nurseries
• DIY stores
• Supermarkets
• Other high street retailers
• Industry associations
• Horticultural Association Retail Trades Ltd (HART)
• Other marketing organisations
• Horticultural Trades Association (HTA)
• The Garden Centre Association (GCA)
• Garden Industry Manufacturers' Association (GIMA)
• Leisure and Outdoor Furniture Association (LOFA)
• Consumer Expenditure
• Total expenditure on garden products
  • Figure 3: Total expenditure on garden products, 2000/01-2004/05
  • Figure 4: Estimated household expenditure on garden products, at current and constant 2001 prices, 2001-06
• Growing stock
• Garden furniture and barbecues
• Garden buildings and other structures
• Enhancement features and sundries
• Garden equipment and tools
• Garden chemicals and growing media
• Market Factors
• Garden ownership
• Gardens and allotments
  • Figure 5: Proportion of adults with garden/allotment, 2002-06
• Size of gardens
  • Figure 6: Proportion of adults with garden/allotment and size, 2002-06
• Contents of the garden
  • Figure 7: Contents of the garden, 2002-06
• Housing market
• Housing transactions
  • Figure 8: Property transactions in England and Wales, 2000-04
• House ownership
  • Figure 9: Stock of dwellings, by tenure, 2001-06
• Number and size of households
  • Figure 10: UK households, by size, 2001-11
• Population trends
• Age and lifestage
  • Figure 11: Trends and projections in UK population, by age group, 2001, 2006 and 2011
  • Figure 12: Expenditure on horticultural goods, plants and flowers, by age of head of household, 2003/04 and 2004/05
  • Figure 13: Forecast adult population trends, by lifestage group, 2001, 2006 and 2011
• Growing affluence
  • Figure 14: Forecast adult population trends, by socio-economic group, 2001, 2006 and 2011
  • Figure 15: Expenditure on horticultural goods, flowers and plants, by gross income decile group, 2003/04 and 2004/05
• Economic climate
  • Figure 16: PDI and consumer expenditure, at constant 2001 prices, 2001-11
• Seasonal and climate effects
• Environmental issues
• Media and fashion influences
• The Consumer
• Key consumer findings
• Purchasing of growing stock and garden chemicals
  • Figure 17: Growing stock purchases in the last 12 months, 2002-06
  • Figure 18: Amount spent on seeds, bulbs, plants, trees or shrubs in the last 12 months, 2002-06
  • Figure 19: Amount spent on fertilisers and weed killers in the last 12 months, 2002-06
• Garden centre visiting
  • Figure 20: Consumers visiting and buying from garden centres in the last 12 months, 2002-06
• Garden centres versus DIY stores
  • Figure 21: Garden products purchased from garden centres or nurseries and DIY stores in the last 12 months, February 2006
• Growing stock and media
  • Figure 22: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months -- growing stock and growing media, by gender, age and socio-economic group, February 2006
• Garden chemicals, tools and equipment
  • Figure 23: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months -- garden chemicals, tools and equipment, by gender, age and socio-economic group, February 2006
• Garden furniture/barbecues, pots and other items
  • Figure 24: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months -- Garden furniture/barbecues, pots and other items, by gender, age and socio-economic group, February 2006
• Purchasing of non-gardening products from garden centres
  • Figure 25: Purchasing of non-gardening products from garden centres or nurseries in the last 12 months, by gender, age and socio-economic group, February 2006
• Specific sources of purchasing for garden products
  • Figure 26: Sources of purchase for any garden products in the last 12 months, February 2006
• Garden centres and DIY chains
  • Figure 27: Sources of purchase for any garden products in the last 12 months -- garden centres and DIY stores, by gender, age and socio-economic group, February 2006
• Supermarkets and other sources
  • Figure 28: Sources of purchase for any garden products in the last 12 months -- supermarkets and other sources, by gender, age and socio-economic group, February 2006
• The Consumer -- Detailed Consumer Demographics
  • Figure 29: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 30: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 31: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 32: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by region and ACORN category, February 2006
  • Figure 33: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by region and ACORN category, February 2006
  • Figure 34: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by region and ACORN category, February 2006
  • Figure 35: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by media usage, commercial TV viewing and regular source of grocery shopping, February 2006
  • Figure 36: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by media usage, commercial TV viewing and regular source of grocery shopping, February 2006
  • Figure 37: Garden products purchased in garden centres or nurseries and DIY stores in the last 12 months, by media usage, commercial TV viewing and regular source of grocery shopping, February 2006
  • Figure 38: Purchasing of non-gardening products from garden centres or nurseries in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 39: Purchasing of non-gardening products from garden centres or nurseries in the last 12 months, by region and ACORN category, February 2006
  • Figure 40: Purchasing of non-gardening products from garden centres or nurseries in the last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, February 2006
  • Figure 41: Sources of purchase for any garden products in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 42: Sources of purchase for any garden products in the last 12 months, by lifestage and Mintel's Special Groups, February 2006
  • Figure 43: Sources of purchase for any garden products in the last 12 months, by region and ACORN category, February 2006
  • Figure 44: Sources of purchase for any garden products in the last 12 months, by region and ACORN category, February 2006
  • Figure 45: Sources of purchase for any garden products in the last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, February 2006
  • Figure 46: Sources of purchase for any garden products in the last 12 months, by media usage, commercial TV viewing and source of regular grocery shopping, February 2006
• Retail Market Shares
  • Figure 91: Retail market shares of types of outlet selling garden products, 2000-05
  • Figure 92: Leading garden product retailers, by number of outlets, 2002-06
  • Figure 93: Leading garden product retailers, by average turnover per outlet, 2004
• Wyevale
  • Figure 94: Wyevale concession income, 2000-04
  • Figure 95: Wyevale, financial performance, 2001-05
• Dobbies
  • Figure 96: Dobbies Garden Centres plc, capital investment, 2000-05
  • Figure 97: Dobbies Garden Centres plc, financial performance, 2001-05
• Klondyke Garden Centres
  • Figure 98: Klondyke Group Ltd, financial performance, 2001-04
• Notcutts
  • Figure 99: Notcutts Ltd, financial performance, 2000-04
• Hillier Nurseries
  • Figure 100: Hillier Nurseries Group Ltd, financial performance, 2001-05
• Squire's
  • Figure 101: DJ Squire &Co Ltd, financial performance, 2001-05
• Blooms of Bressingham
  • Figure 102: Blooms of Bressingham Ltd, financial performance, 2001-05
• Blue Diamond
• Garden & Leisure
  • Figure 103: Garden & Leisure Group Ltd, financial performance, 2000-04
• Hurrans
  • Figure 104: Hurrans Garden Centres Ltd, financial performance, 2000-04
• Capital Gardens
  • Figure 105: Capital Gardens Ltd, financial performance, 2000-04
• Country Homes and Gardens
  • Figure 106: Country Homes and Gardens Ltd, financial performance, 2001-04
• Haskins Garden Centres
  • Figure 107: Haskins Garden Centres Ltd, financial performance, 2001-05
• Thompson's Plant and Garden Centres
• NWF Retail Ltd
• Scotsdale
• Hayes Garden World
• DIY superstores
• Kingfisher Group -- B&Q
  • Figure 108: B&Q plc, financial performance, 2002-06
• Homebase
  • Figure 109: Homebase, financial performance, 2002-06
• Focus DIY
• Argos
  • Figure 110: Argos, financial performance, 2002-06
• John Lewis
• Wilkinsons
  • Figure 111: Wilkinson Hardware Stores, financial performance, 2001-05
• Robert Dyas
  • Figure 112: Robert Dyas, financial performance, 2001-05
• Woolworths
• Grocery multiples
• Home shopping
• Difficult period ahead
• Weather ever present
• DIY diminishing could affect demand
• Replacement cycle
• Fashion 'must haves' must continue
• Oldies are actives, but not necessarily gardeners
• ..but garden interest grows
• Garden centre evolution
• Service opportunities persist
• Environmental issues endure
• Hose pipe threat
• Leisure alternatives
• Pension poverty
• Boost from Plant for Life campaign
• Forecast
  • Figure 113: Forecast of the UK market for garden products, by value, 2006-11
  • Figure 114: Indexed development of garden products, 2006-11
• Factors incorporated in the forecast