[Report] US Seasonal Chocolate Confectionery Market Research, Trends, Analysis TOC

Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Abbreviations and terms
Abbreviations
Terms
Executive Summary
Seasonal sales top $3.3 billion in 2005
Participation in holidays drives sales
Gourmet/premium chocolate presents seasonal opportunities
Religious and secular holidays both contribute to overall sales
Timing is everything
Profiles of holiday celebrants
Households with children
Market segmentation
Hershey controls 40% of tracked channel sales
Advertising and promotion difficult to track
Products sold through many channels
Just under eight in ten consumers purchase seasonal chocolate
Children and spouses prime recipients of seasonal chocolate
Christmas is a major chocolate occasion
Almost half of respondents buy seasonal chocolate at specialty stores
Potential to increase sales in the future
All segments will continue to decline
Market Drivers
Holiday participation
- Figure 1: Holiday participation, by incidence of participation and spending, January 2005
Premium chocolate as holiday gifts
- Figure 2: Occasions/holidays given gourmet chocolates, December 2004
Secular and religious holidays
- Figure 3: Religious preference, church membership and attendance, 1980-2002
Fixed and floating holiday dates
- Figure 4: Number of days between Valentine' s Day and Easter and impact on chocolate confectionery sales, 1999-2005
Profile of holiday celebrants
Christmas
- Figure 5: Christmas participation, by celebration type, January 2005
Valentine' s Day
- Figure 6: Valentine' s Day participation, by celebration type, January 2005
Easter
- Figure 7: Easter participation, by celebration type, January 2005
Halloween
- Figure 8: Halloween participation, by celebration type, January 2005
Households with children
- Figure 9: Households with children under age 18 present, by age of householder, 1994-2004
- Figure 10: Presence of children in households, by age of householder, 2003
Market Size and Trends
- Figure 11: Total U.S. retail sales of seasonal chocolate confectionery, at current and constant prices, 1999-2005
- Figure 12: Graph: Total U.S. retail sales of seasonal chocolate confectionery, at current and constant prices, 1999-2005
- Figure 13: Total U.S. retail sales of seasonal chocolate confectionery, at current and constant prices, 1999-2004
- Figure 14: Total U.S. retail sales of chocolate confectionery, at current and constant prices, 1999-2004
- Figure 15: Total U.S. retail sales of chocolate confectionery vs total U.S. retail sales of seasonal chocolate confectionery, 1999-2004
Creating occasions for chocolate giving
Primary gift augmented by chocolate
Children and obesity
Self-gifting cuts into seasonal sales
Packaging encourages seasonal success
- Figure 16: Reasons for buying gourmet chocolate, December 2004
Market Segmentation
- Figure 17: FDM sales of seasonal chocolate market, segmented by holiday, 2002 and 2004*
- Figure 18: Graph: FDM sales of seasonal chocolate market, segmented by holiday, 2004*
Easter chocolate
- Figure 19: FDM sales of Easter chocolate, at current and constant prices, 1999-2005
Christmas chocolate
- Figure 20: FDM sales of Christmas chocolate, at current and constant prices, 1999-2004
Valentine' s Day chocolate
- Figure 21: FDM sales of Valentine' s Day chocolate, at current and constant prices, 1999-2005
Halloween chocolate
- Figure 22: FDM sales of Halloween chocolate, at current and constant prices, 1999-2004
Other seasonal chocolate
- Figure 23: FDM sales of other seasonal chocolate confectionery, at current and constant prices, 1999-2005
- Figure 24: U.S. sales of seasonal greetings cards, by occasion, 2002 and 2004
Supply Structure
Companies and brands
- Figure 25: Manufacturer FDM sales of seasonal chocolate confectionery in the U.S., 2002 and 2004
Brand sales by segment
Easter chocolate
- Figure 26: Manufacturer brand FDM sales of Easter chocolate in the U.S., 2003 and 2005
Christmas chocolate
- Figure 27: Manufacturer brand FDM sales of Christmas chocolate in the U.S., 2002 and 2004
Valentine' s Day chocolate
- Figure 28: Manufacturer brand FDM sales of Valentine' s Day chocolate in the U.S., 2003 and 2005
Halloween chocolate
- Figure 29: Manufacturer brand FDM sales of Halloween chocolate in the U.S., 2002 and 2004
- Figure 30: Seasonal chocolate confectionery market, by type of confectionery product (chocolate vs. non-chocolate), FDM only, 1999-2004
Other seasonal chocolate
- Figure 31: Manufacturer brand FDM sales of other seasonal chocolate confectionery in the U.S., 2003 and 2005
Major manufacturers
Hershey Foods Corporation
Masterfoods (Mars, Incorporated)
Nestlé USA, Inc.
Russell Stover Candies, Inc.
Advertising and Promotion
Hershey Foods Corporation
Masterfoods (Mars, Incorporated)
Other companies
Retail Distribution
Introduction
- Figure 32: Total sales of seasonal chocolate confectionery, by channel, 2002 and 2004
Drug stores
Convenience stores
Mass merchandisers
Natural food stores
Other channels
Supermarkets
- Figure 33: Supermarket sales of seasonal chocolate confectionery, at current and constant prices, 1999-2005
Drug stores
- Figure 34: Drug store sales of seasonal chocolate confectionery, at current and constant prices, 1999-2005
Mass merchandisers
- Figure 35: Mass merchandiser sales of seasonal chocolate confectionery, at current and constant prices, 1999-2005
Three-channel analysis of seasonal chocolate purchases
- Figure 36: Share of FDM sales, by channel, for Easter, Christmas, Valentine' s Day, Halloween, and other seasonal chocolate confectionery sales, 2002 and 2004
- Figure 37: Distribution of Easter, Christmas, Valentine' s Day, Halloween, and other seasonal chocolate confectionery sales, across FDM channels, 2002 and 2004
The Consumer
Introduction
Purchase of seasonal chocolate by occasion
- Figure 38: Purchase of seasonal chocolate confectionery, by occasion, June 2005
- Figure 39: Purchase of seasonal chocolate confectionery, by occasion, by gender, June 2005
- Figure 40: Purchase of seasonal chocolate confectionery, by occasion, by age, June 2005
- Figure 41: Purchase of seasonal chocolate confectionery, by occasion, by household income, June 2005
- Figure 42: Purchase of seasonal chocolate confectionery, by occasion, by presence of children in household, June 2005
Recipients of seasonal chocolate
- Figure 43: Persons for whom seasonal chocolate is purchased, June 2005
- Figure 44: Persons for whom seasonal chocolate is purchased, by gender, June 2005
- Figure 45: Persons for whom seasonal chocolate is purchased, by age, June 2005
- Figure 46: Persons for whom seasonal chocolate is purchased, by household income, June 2005
- Figure 47: Persons for whom seasonal chocolate is purchased, by presence of children in household, June 2005
- Figure 48: Persons for whom seasonal chocolate is purchased, by marital status, June 2005
Attitudes and opinions about purchasing/giving seasonal chocolate
- Figure 49: Attitudes and opinions about purchasing/giving seasonal chocolate, June 2005
- Figure 50: Attitudes and opinions about purchasing/giving seasonal chocolate, by gender, June 2005
- Figure 51: Attitudes and opinions about purchasing/giving seasonal chocolate, by age, June 2005
- Figure 52: Attitudes and opinions about purchasing/giving seasonal chocolate, by household income, June 2005
- Figure 53: Attitudes and opinions about purchasing/giving seasonal chocolate, by presence of children in household, June 2005
Purchase venues for seasonal chocolate
- Figure 54: Purchase venues for seasonal chocolate, June 2005
- Figure 55: Purchase venues for seasonal chocolate, by age, June 2005
- Figure 56: Purchase venues for seasonal chocolate, by household income, June 2005
Summary
Future and Forecast
Future trends
Increasing "chocolate" holiday occasions
Emphasizing premium seasonal chocolate
Growing number of products at different price points
Opportunities for natural and organic manufacturers
Market forecast
Seasonal chocolate confectionery
- Figure 57: Forecast of total U.S. retail sales of seasonal chocolate confectionery, at current and constant prices, 2004-2009
- Figure 58: Graph: Trends in sales of seasonal chocolate confectionery 1999-2009
Easter chocolate
- Figure 59: Forecast of U.S. FDM sales of Easter chocolate, at current and constant prices, 2004-2009
Christmas chocolate
- Figure 60: Forecast of U.S. FDM sales of Christmas chocolate, at current and constant prices, 2004-2009
Valentine' s Day chocolate
- Figure 61: Forecast of U.S. FDM sales of Valentine' s Day chocolate, at current and constant prices, 2004-2009
Halloween chocolate
- Figure 62: Forecast of U.S. FDM sales of Halloween chocolate, at current and constant prices, 2004-2009
Forecast factors
Market Size and Trends--Update
- Figure 63: Sales of seasonal chocolate confectionery, at current and constant prices, 2001-06
Market Segmentation--Update
Overview
- Figure 64: FDM sales of seasonal chocolate confectionery, segmented by type, 2004 and 2006
Easter chocolate confectionery
- Figure 65: FDM sales of Easter chocolate confectionery, at current and constant prices, 2001-06
Christmas chocolate confectionery
- Figure 66: FDM sales of Christmas chocolate confectionery, at current and constant prices, 2001-06
Valentine' s Day chocolate confectionery
- Figure 67: FDM sales of Valentine' s Day chocolate confectionery, at current and constant prices, 2004-06
Halloween chocolate confectionery
- Figure 68: FDM sales of Halloween chocolate confectionery, at current and constant prices, 2001-06
Other seasonal chocolate confectionery
- Figure 69: FDM sales of other seasonal chocolate confectionery, at current and constant prices, 2001-06
Future and Forecast--Update
Future trends
Increasing "chocolate" holiday occasions
Emphasizing premium seasonal chocolate
Growing number of products at different price points
Opportunities for natural and organic manufacturers
Market forecast--Updated
Seasonal chocolate confectionery
- Figure 70: Forecast of total U.S. sales of seasonal chocolate confectionery, at current and constant prices, 2006-11
Easter chocolate confectionery
- Figure 71: Forecast of U.S. FDM sales of Easter chocolate confectionery, at current and constant prices, 2006-11
Christmas chocolate confectionery
- Figure 72: Forecast of U.S. FDM sales of Christmas chocolate confectionery, at current and constant prices, 2006-11
Valentine' s Day chocolate confectionery
- Figure 73: Forecast of U.S. FDM sales of Valentine' s Day chocolate confectionery, at current and constant prices, 2006-11
Halloween chocolate confectionery
- Figure 74: Forecast of U.S. FDM sales of Halloween chocolate confectionery, at current and constant prices, 2006-11
Appendix: Trade Associations
Appendix: New Product Briefs
Hershey Foods: Milk Chocolate Easter Bunny Pop
Nestlé USA: Grand Celeggbrations Hollow Chocolate Egg
Joseph Schmidt Confections: Deco Easter Egg
Russell Stover Candies: Net Carb Marshmallow Rabbit
Hershey Chocolate USA: Special Valentine Design Chocolate Bar
Marshall Field' s Frango: Caramel Hearts
Lindt & Sprungli: Lindor Truffles (Christmas Packaging)
Appendix: Research Methodology
Consumer Research
Sampling & Weighting
Technometrica TechnoExpresssm
ICR Surveys EXCEL
Simmons National Consumer Surveys
Greenfield Online
Presentation & Definition
Further Analysis
Trade Research
Informal trade research
Formal trade research
Desk & Internet Research
Sources
Definitions
Forecasts

Seasonal Chocolate Confectionery - US - August 2006