Automobile Aftermarket: The Consumer - US - September 2006

Table of Contents

• Introduction and Abbreviations
• Introduction
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Overview of automobile aftermarket consumer
• Nine out of ten households own vehicle
• Automotive chains most used; Wal-Mart--popular among females--second
• Most likely modifications: "other" accessories & entertainment/navigation
  • Figure 1: Vehicle aftermarket modifications made in past two years, by general category, July 2006
• Ethnic groups comprise market lifeblood
• Hispanics
• Asians
• Blacks
  • Figure 2: U.S. population, by race and Hispanic origin, 2001-11
• Younger consumers also drive market
• Women underrepresented; provide market opportunity
• Safety and security top reasons for modifying vehicle
• Car comfort and family function trump personality and looks
• Motorsports sponsorship prevalent
• Success with product placement/direct-to-consumer interaction
• Advertising and Promotion
• Overview
• Manufacturers and Suppliers
• Tire manufacturers
• Bridgestone Corp.
  • Figure 3: Bridgestone Tires TV ad, 2006
• Goodyear Tires
  • Figure 4: Goodyear Tires TV ad, 2006
• Michelin Group
  • Figure 5: Michelin Tires TV ad, 2006
• Cooper Tire & Rubber
• Mobile electronics manufacturers
• Garmin International
  • Figure 6: Garmin Nuvi GPS TV ad, 2006
• Pioneer
  • Figure 7: Pioneer navigation system TV ad, 2006
• JVC
• Kenwood
• Panasonic
• Other manufacturers
• Dupont Car Care Products
  • Figure 8: Dupont car care products TV ad, 2006
• Federal-Mogul
• Honeywell
• Mr. Clean Autodry
  • Figure 9: Mr. Clean Autodry TV ad, 2006
• Purolator
  • Figure 10: Purolator oil filter TV ad, 2006
• Turtle Wax
  • Figure 11: Turtle Wax Ice car polish TV ad, 2006
• Sponsorship programs
• Affinia Group
• Bridgestone
• Continental AG
• Cooper Tire & Rubber
• Delphi
• Federal-Mogul
• Goodyear
• Honeywell
• Mr. Clean
• Pioneer
• Purolator
• Turtle Wax
• Television and movie product placements and sponsorships
• Retailers and Distributors
• Advance Auto Parts Inc.
• AutoZone Inc.
• CSK Auto Inc.
• Discount Tire Co.
• Sponsorship programs
• Advance Auto Parts
• AutoZone
• CARQUEST
• CSK Auto
• Discount Tire
• O' Reilly Automotive
• Television and movie product placements and sponsorships
• Vehicle Ownership and Usage
• Introduction
• Summary
• Types of vehicle owned
  • Figure 12: Type of vehicle owned, July 2006
  • Figure 13: Type of vehicle owned, by age, July 2006
  • Figure 14: Type of vehicle owned, by household income, July 2006
  • Figure 15: Type of vehicle owned, by race and Hispanic origin, July 2006
  • Figure 16: Type of vehicle owned, by presence of children, July 2006
• Model year of primary vehicle
  • Figure 17: Model year of primary vehicle, July 2006
• Number of vehicles owned or leased
  • Figure 18: Number of vehicles owned or leased by members of household, January-September 2005
  • Figure 19: Number of vehicles owned or leased by members of household, by age, January-September 2005
  • Figure 20: Number of vehicles owned or leased by members of household, by household income, January-September 2005
  • Figure 21: Number of vehicles owned or leased by members of household, by race/ethnicity, January-September 2005
• Features of owned and leased vehicles
  • Figure 22: Features on vehicles owned or leased by members of household, January-September 2005
• Vehicle Modification Types and Rationales
• Introduction
• Summary
• Entertainment, navigation or security-type modifications
• Tire and wheel modifications
• Lighting, body, and painting modifications
• Towing, storage, liners, and racks
• Reasons for modifying vehicle
• Vehicle modifications by type
  • Figure 23: Vehicle aftermarket modifications made in past two years, by general category, July 2006
• Entertainment, navigation or security-type modifications
  • Figure 24: Entertainment, navigation or security-type modifications made in past two years, by gender, July 2006
  • Figure 25: Entertainment, navigation or security-type modifications made in past two years, by age, July 2006
  • Figure 26: Entertainment, navigation or security-type modifications made in past two years, by household income, July 2006
  • Figure 27: Entertainment, navigation or security-type modifications made in past two years, by race and Hispanic origin, July 2006
  • Figure 28: Entertainment, navigation or security-type modifications made in past two years, by presence of children, July 2006
• Tire and wheel modifications
  • Figure 29: Tire and wheel modifications in past two years, by age, July 2006
  • Figure 30: Tire and wheel modifications in past two years, by household income, July 2006
  • Figure 31: Tire and wheel modifications in past two years, by race and Hispanic origin, July 2006
  • Figure 32: Tire and wheel modifications in past two years, by presence of children, July 2006
• Lighting, body, and painting modifications
  • Figure 33: Lighting, body, painting modifications, additions, and/or personalizations in past two years, by gender, July 2006
  • Figure 34: Lighting, body, painting modifications, additions, and/or personalizations in past two years, by age, July 2006
  • Figure 35: Lighting, body, painting modifications, additions, and/or personalizations in past two years, by household income, July 2006
  • Figure 36: Lighting, body, painting modifications, additions, and/or personalizations in past two years, by race and Hispanic origin, July 2006
  • Figure 37: Lighting, body, painting modifications, additions, and/or personalizations in past two years, by presence of children, July 2006
• Towing, storage, liners, and racks
  • Figure 38: Towing, storage, liner, and rack modifications in past two years, by gender, July 2006
  • Figure 39: Towing, storage, liner, and rack modifications in past two years, by age, July 2006
  • Figure 40: Towing, storage, liner, and rack modifications in past two years, by household income, July 2006
  • Figure 41: Towing, storage, liner, and rack modifications in past two years, by race and Hispanic origin, July 2006
  • Figure 42: Towing, storage, liner, and rack modifications in past two years, by presence of children, July 2006
• Other interior or exterior accessories
  • Figure 43: Other interior or exterior accessory modifications in past two years, by gender, July 2006
  • Figure 44: Other interior or exterior accessory modifications in past two years, by age, July 2006
  • Figure 45: Other interior or exterior accessory modifications in past two years, by household income, July 2006
  • Figure 46: Other interior or exterior accessory modifications in past two years, by race and Hispanic origin, July 2006
  • Figure 47: Other interior or exterior accessory modifications in past two years, by presence of children, July 2006
• Modifications by type of vehicle owned
  • Figure 48: Vehicle aftermarket modifications in past two years, by type of vehicle owned, July 2006
• 18-34 year-olds versus 45-64 year-olds
  • Figure 49: 18-34 year-olds vehicle aftermarket modifications in past two years, by type of vehicle owned, July 2006
  • Figure 50: 45-64 year-olds vehicle aftermarket modifications in past two years, by type of vehicle, July 2006
• Reasons for modifying vehicle
  • Figure 51: Reasons for making modifications to vehicle, by gender, July 2006
  • Figure 52: Reasons for making modifications to vehicle, by age, July 2006
  • Figure 53: Reasons for making modifications to vehicle, by household income, July 2006
  • Figure 54: Reasons for making modifications to vehicle, by race and Hispanic origin, July 2006
  • Figure 55: Reasons for making modifications to vehicle, by presence of children, July 2006
  • Figure 56: Reasons for making modifications to vehicle, by region, July 2006
  • Figure 57: Reasons for modifying vehicle, by type of vehicle owned, July 2006
  • Figure 58: Reasons for modifying vehicle, by DIY/DIFM, July 2006
• 18-34 year-olds versus 45-64 year-olds
  • Figure 59: 18-34 year-olds reasons for modifying vehicle, by type of vehicle owned, July 2006
  • Figure 60: 45-64 year-olds reasons for modifying vehicle, by type of vehicle owned, July 2006
  • Figure 61: 18-34 year-olds reasons for modifying vehicle, by DIY/DIFM, July 2006
  • Figure 62: 45-64 year-olds reasons for modifying vehicle, by DIY/DIFM, July 2006
• Purchasing and Installation Preferences
• Introduction
• Summary
• Purchasing preferences
  • Figure 63: Automobile aftermarket retail purchasing choices, by gender, July 2006
  • Figure 64: Automobile aftermarket retail purchasing choices, by age, July 2006
  • Figure 65: Automobile aftermarket retail purchasing choices, by household income, July 2006
  • Figure 66: Automobile aftermarket retail purchasing choices, by race and Hispanic origin, July 2006
  • Figure 67: Automobile aftermarket retail purchasing choices, by presence of children, July 2006
  • Figure 68: Automobile aftermarket retail purchasing choices, by region, July 2006
• Installation preferences
  • Figure 69: I normally install the aftermarket product myself, July 2006
• Attitudes and Opinions of Car Owners
• Introduction
• Summary
• Attitudes toward car options
• Attitudes toward driving style
• Attitudes toward vehicle appearance and functionality
• Attitudes toward car options
  • Figure 70: Attitudes toward car options, January-September 2005
  • Figure 71: Attitudes toward car options, by gender, January-September 2005
  • Figure 72: Attitudes toward car options, by age, January-September 2005
  • Figure 73: Attitudes toward car options, by household income, January-September 2005
  • Figure 74: Attitudes toward car options, by race and Hispanic origin, January-September 2005
• Attitudes toward driving style
  • Figure 75: Driving style attitudes, January-September 2005
  • Figure 76: Driving style attitudes, by gender, January-September 2005
  • Figure 77: Driving style attitudes, by age, January-September 2005
  • Figure 78: Driving style attitudes, by household income, January-September 2005
  • Figure 79: Driving style attitudes, by race and Hispanic origin, January-September 2005
  • Figure 80: Driving style attitudes, by presence of children, January-September 2005
• Attitudes toward vehicle appearance and functionality
  • Figure 81: Attitudes toward vehicle appearance and functionality, January-September 2005
  • Figure 82: Attitudes toward vehicle appearance and functionality, by gender, January-September 2005
  • Figure 83: Attitudes toward vehicle appearance and functionality, by age, January-September 2005
  • Figure 84: Attitudes toward vehicle appearance and functionality, by household income, January-September 2005
  • Figure 85: Attitudes toward vehicle appearance and functionality, by race and Hispanic origin, January-September 2005