OTC Pediatrics - US - November 2006

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Executive Summary
• Snapshot of the market
• A challenging mix of market drivers
• Child population and incidence levels
• Lack of medical and prescription coverage
• Improved delivery systems and flavors
• Solid overall growth
• Gains for all segments but cold remedies
• Six leading manufacturers
• Print and TV still top media; Internet begins to impact
• Drug stores leading retailer; mass grows its business
• The consumer
• Population, self-care, and in-store clinics aid future sales
• Future market sales
• Market Drivers
• Incidence of pediatric ailments
• Influenza
  • Figure 1: Influenza seasonal severity, in the U.S., 2000/01-2005/06
• Hay fever
  • Figure 2: Average incidence of hay fever among children, by age, 2000-04
• Gastrointestinal ailments
• Pediatric obesity contributes to disorders
  • Figure 3: Prevalence of overweight children in the U.S., by age, 1976-2002
• Child population
  • Figure 4: U.S. child population projections, by age, 2001-11
• Lack of insurance fuels self-diagnosis and self-care
• Hispanic buying power
  • Figure 5: U.S. Hispanic population projections, by age, 2001-11
• Ease of compliance
• Pediatricians commonly advise against OTC remedies
• Usage appears to decline despite sales increases
  • Figure 6: Household use of OTC children' s medications, 2001-05
• Market Size and Trends
• Market size
  • Figure 7: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
  • Figure 8: Graph: Total U.S. retail FDM sales of OTC pediatrics, at current and constant prices, 2001-06
• Market trends
  • Figure 9: U.S. pediatric healthcare product launches, 2003-06 (Jan-Sept)
  • Figure 10: U.S. pediatric healthcare product introductions, by launch type, 2003-06 (Jan-Sept)
• Product trends
• Market Segmentation
• Overview
  • Figure 11: FDM sales of OTC pediatrics, segmented by type, 2004 and 2006
  • Figure 12: FDM share of sales of OTC pediatrics, segmented by type, 2006
• Internal analgesics
  • Figure 13: FDM sales of pediatric internal analgesics, at current and constant prices, 2001-06
• Cold/allergy/sinus remedies
  • Figure 14: FDM sales of pediatric cold/allergy/sinus remedies, at current and constant prices, 2001-06
• Vitamins
  • Figure 15: FDM sales of pediatric vitamins, at current and constant prices, 2001-06
• Cough remedies
  • Figure 16: FDM sales of pediatric cough remedies, at current and constant prices, 2001-06
• Gastrointestinal remedies
  • Figure 17: FDM sales of pediatric gastrointestinal remedies, at current and constant prices, 2001-06
• Other health remedies
  • Figure 18: FDM sales of other pediatric health remedies, at current and constant prices, 2001-06
• Supply Structure
• Company and brand sales of OTC pediatric medicine
  • Figure 19: Manufacturer FDM sales of OTC pediatrics in the U.S., 2004 and 2006
  • Figure 20: Graph: Manufacturer FDM sales of OTC pediatrics in the U.S., 2006
• Internal analgesics
  • Figure 21: Manufacturer brand FDM sales of OTC pediatric internal analgesics in the U.S., 2004 and 2006
• Cold/allergy/sinus remedies
  • Figure 22: Manufacturer brand FDM sales of OTC pediatric cold/allergy/sinus remedies in the U.S., 2004 and 2006
• Vitamins
  • Figure 23: Manufacturer brand FDM sales of OTC pediatric vitamins in the U.S., 2004 and 2006
• Cough remedies
  • Figure 24: Manufacturer brand FDM sales of OTC pediatric cough remedies in the U.S., 2004 and 2006
• Gastrointestinal remedies
  • Figure 25: Manufacturer brand FDM sales of OTC pediatric gastrointestinal remedies in the U.S., 2004 and 2006
• Other health remedies
  • Figure 26: Manufacturer brand sales of OTC pediatric other health remedies in the U.S., 2004 and 2006
• Profiles of major manufacturers
• Johnson & Johnson
• Novartis Consumer Health
• Wyeth Labs, Inc.
• Pfizer, Inc.
• Bayer Consumer Health Division
• Adams Respiratory Therapeutics, Inc.
• Other companies
• Advertising and Promotion
• Overview
  • Figure 27: Estimated online streaming media expenditures, 2004-10
• McNeil
  • Figure 28: Motrin advertisement
  • Figure 29: Tylenol Meltaway advertisement
• Novartis
  • Figure 30: Triaminic thin strips advertisement
  • Figure 31: Triaminic cold relief advertisement
• Wyeth
• Pfizer
• Bayer
• Retail Distribution
• Introduction
  • Figure 32: U.S. retail FDM sales of OTC pediatrics, by channel, 2004 and 2006
• Drug stores
  • Figure 33: U.S. drug store sales of OTC pediatrics, at current and constant prices, 2001-06
• Mass merchandisers and clubs
  • Figure 34: U.S. mass merchandiser sales of OTC pediatrics, at current and constant prices, 2001-06
• Wal-Mart launches low-cost prescriptions
• Supermarkets
  • Figure 35: U.S. supermarket sales of OTC pediatrics, at current and constant prices, 2001-06
• The Consumer
• Introduction
• Summary
• Household usage of OTC pediatric cough/cold remedies
  • Figure 36: Household usage of OTC children' s cough/cold remedies, by age of respondent, January-September 2005
  • Figure 37: Household usage of OTC children' s cough/cold remedies, by household size, January-September 2005
• Types of OTC cough/cold remedies preferred
  • Figure 38: Types of OTC children' s cough/cold remedies preferred, by household size, January-September 2005
• Brands of OTC children' s cough/cold remedies preferred
  • Figure 39: Brands of OTC children' s cough/cold remedies preferred, by household size, January-September 2005
• Household usage of OTC pediatric fever/pain relievers
  • Figure 40: Household usage of OTC children' s fever/pain relievers, by age of respondent, January-September 2005
  • Figure 41: Household usage of OTC children' s fever/pain relievers, by household size, January-September 2005
• Types of OTC pediatric fever and pain relievers preferred
  • Figure 42: Types of children' s fever/pain relievers preferred, by household size, January-September 2005
• Brands of OTC children' s fever and pain relievers preferred
  • Figure 43: Brands of children' s fever/pain relievers preferred, by household size, January-September 2005
• Usage frequency of OTC children' s fever and pain relievers
  • Figure 44: Frequency of usage of OTC children' s fever/pain relievers, by household size, January-September 2005
• Purchases of OTC children' s remedies
  • Figure 45: Purchases of OTC children' s medicines, by marital status and number of children, September 2006
  • Figure 46: Purchases of OTC children' s medicines, by household income, September 2006
• Parents' attitudes towards choosing OTC children' s remedies
  • Figure 47: Attitudes towards choosing OTC children' s medicines, by gender and number of children in household, September 2006
• Preferred delivery systems
  • Figure 48: Preferred delivery systems for OTC children' s medicines, by number of children in household, September 2006
• Parents' attitudes towards OTC children' s remedies
  • Figure 49: Attitudes towards OTC children' s medicines, by gender, September 2006
• Cohort analysis
• Household usage of OTC pediatric cough/cold remedies and fever/pain relievers among cohorts
  • Figure 50: Household usage of OTC children' s cough/cold remedies or fever/pain relievers, by cohort, January-September 2005
• Hispanic analysis
• Hispanic household usage of OTC pediatric cough/cold remedies
  • Figure 51: Hispanic household usage of OTC children' s cough/cold remedies, by gender and marital status, January-September 2005
  • Figure 52: Hispanic household usage of OTC children' s cough/cold remedies, by age, January-September 2005
  • Figure 53: Hispanic household usage of OTC children' s cough/cold remedies, by number of children in the household, January-September 2005
• Types of OTC cough/cold remedies preferred among Hispanic households
  • Figure 54: Types of OTC children' s cough/cold remedies preferred among Hispanic households, by household size, January-September 2005
• Brands of OTC children' s cough/cold remedies preferred among Hispanic households
  • Figure 55: Brands of OTC children' s cough/cold remedies preferred among Hispanic households, January-September 2005
• Hispanic household usage of OTC pediatric fever/pain relievers
  • Figure 56: Hispanic household usage of OTC children' s fever/pain relievers, by marital status and number of children in household, January-September 2005
• Types of OTC pediatric fever and pain relievers preferred among Hispanic households
  • Figure 57: Types of children' s fever/pain relievers preferred among Hispanic households, January-September 2005
• Brands of OTC children' s fever and pain relievers preferred among Hispanic households
  • Figure 58: Brands of children' s fever/pain relievers preferred among Hispanic households, by household size, January-September 2005
• Usage frequency of OTC children' s fever and pain relievers among Hispanic households
  • Figure 59: Frequency of usage of OTC children' s fever/pain relievers among Hispanic households, by household size, January-September 2005
• Future and Forecast
• Future trends
• Child population forecast to increase by 2011
• Self-diagnosis and self-care expected to continue
• Further opportunities in Hispanic market
  • Figure 60: U.S. Hispanic population, by age, 2001-11
• In-store clinics continue to expand retail healthcare role
• Market Forecast
• OTC pediatric medicine
  • Figure 61: Forecast of total U.S. FDM sales of OTC pediatric medicine, at current and constant prices, 2006-11
  • Figure 62: Trends in U.S. retail sales of OTC pediatric medication at current prices, 2001-11
• OTC pediatric internal analgesics
  • Figure 63: Forecast of U.S. FDM sales of OTC pediatric internal analgesics, at current and constant prices, 2006-11
• OTC pediatric cold, allergy, and sinus remedies
  • Figure 64: Forecast of U.S. FDM sales of OTC pediatric cold, allergy, and sinus remedies, at current and constant prices, 2006-11
• OTC pediatric vitamins
  • Figure 65: Forecast of U.S. FDM sales of OTC pediatric vitamins, at current and constant prices, 2006-11
• OTC pediatric cough remedies
  • Figure 66: Forecast of U.S. FDM sales of OTC pediatric cough remedies, at current and constant prices, 2006-11
• OTC pediatric gastrointestinal remedies
  • Figure 67: Forecast of U.S. FDM sales of OTC pediatric gastrointestinal remedies, at current and constant prices, 2006-11
• Other OTC pediatric health remedies
  • Figure 68: Forecast of U.S. FDM sales of other OTC pediatric health remedies, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Wyeth Consumer Healthcare: Robitussin Pediatric Cough & Cold
• Gerber: Vitamin Drops
• Sundown Vitamins: Spider-Man Complete
• McKesson: Sunmark Children' s Loratadine Syrup
• Walgreens: Children' s Wal-itin Allergy Relief
• CVS Pharmacy: Infant' s Ibuprofin
• Vital Basics: Focus Factor Chewables
• Improvita: Gassy Gator Tummy Chews
• Topco Associates: Top Care Children' s Quick Melts
• McNeil Consumer Products: Children' s Tylenol with Flavor Creator
• McNeil Consumer Products: Children' s Motrin
• Appendix: Simmons Cohorts
  • Figure 69: Married couples cohorts
  • Figure 70: Single women cohorts
  • Figure 71: Single men cohorts