Marketing to the Over-50s - UK - October 2006

Table of Contents

• Lifestyle Sector in Brief
• Rising numbers of heavy spenders
• Time of their lives?
• On the treadmill or taking it easy?
• Are the seventies the best years of your life?
• Techno-greys?
• Changing lives
• Family assistance -- ABC1s over 50 bear a heavier burden
• One in five people in their fifties belong to the Sandwich Generation
• Gardening rules for people in their sixties
• Culture vultures -- especially keen on theatre and classical music
• The early sixties are a window of opportunity for holidays
• Health is a concern -- especially for C2DEs
• Jeans are the key to fashion for men in their fifties
• Working women over 50 are keen fashion shoppers
• Skincare scepticism -- but still worth spending on
• The over-50s worry more about health, less about money, than the rest of the population
• Looking forward
• Fast Forward
• Trend 1: "Help the Aged?"
• Trend 2: Agelessness
• Trend 3: "Shh-It' s a Party"
• Introduction
• ' The best years of your life' -- myth or reality?
• Research sources
• Quantitative research
• Qualitative research
• Abbreviations
• Sector Environment
• The number of over-50s
  • Figure 1: Number of over-50s, GB, 2001 and 2006
• Forecasting a grey escalation
• By 2011, there will be 21.3 million over-50s -- increasing at twice the rate of all adults
  • Figure 2: Forecast of the over-50s population, GB, 2006-11
• Life-expectancy
  • Figure 3: Projected life-expectancy, by age group -- men and women over 50 in 2006
• Marital status and household size
• Working status and education
  • Figure 4: Those still working -- 50-69-year-olds, by 5-year age bands, 2005
• Income and financial situation
  • Figure 5: Average weekly per capita spending -- over-50s, by age group, 2004-05
• Insights and Opportunities
• Don' t paint all over 50s with the same brush!
• Reassessing financial plans for the empty-nester...
• ' Spur of the moment' -- Older women
• Ready meals on wheels? -- an ' off-line' alternative to home delivery
• Gardening retreat for the 60s ABs
• Catholic tastes
• C2DE women' s incentives for health improvements
• ' It' s in the jeans' !
• Fashion-conscious women...
• ...and the quest for youth
• Innovations
• Financial services
• Skincare
• Work, Home and Family
• Key points summary
• Marketing messages
• Reassessing the Empty Nester
• Family ties
• The Sandwich Generation
• Changing family structures
• Needy families
  • Figure 6: Caring responsibilities of the over-50s, by family situation, June 2006
  • Figure 7: Family structures affecting the over-50s, 2006
• Children living at home for longer
• More families with young children where both partners work
• Divorce and separation
• Who are the Sandwich Generation?
  • Figure 8: Family responsibilities of the Sandwich Generation, June 2006
• The demands of work and home
• Work
  • Figure 9: Time spent working -- over-50s, by age and gender, 2005
  • Figure 10: Time spent working -- 50-69-year-olds, by socio-economic group, 2005
• Still hard at work
• Choosing to work
• Household chores
• Traditional roles
  • Figure 11: Time spent on household chores -- over-50s, by gender and age, 2005
• Doing it themselves
• Time Demands
• Key points summary
• Marketing messages
• Time management
• Spontaneous or planned?
  • Figure 12: ' I often do things on the spur of the moment' -- over-50s, by gender and age, 2005
• Not enough hours in the day
  • Figure 13: Fitting everything in -- over-50s, by gender and by age, 2005
• Are they enjoying life?
  • Figure 14: ' I am enjoying life' -- over-50s, by age group, June 2006
• Happy men?
  • Figure 15: Those with the highest levels of responses to the statement ' I am enjoying life' -- over-50s, 2005
• Busy or bored?
  • Figure 16: ' I have a busy lifestyle' -- over-50s, by age group, June 2006
  • Figure 17: Strongest responses to the statement ' I have a busy lifestyle' -- over-50s, 2005
  • Figure 18: ' I am sometimes bored' -- over-50s, by age group, June 2006
  • Figure 19: Strongest responses to the statement ' I am sometimes bored' -- over-50s, 2005
• The qualitative dimension -- marking time
• Feeling under pressure
• Stressed out?
  • Figure 20: ' My life is stressful' -- over-50s, by age group, June 2006
  • Figure 21: Strongest responses to the statement ' My life is stressful' -- over-50s, June 2006
• Pulled in all directions
  • Figure 22: ' There are too many conflicting demands on my time' -- over-50s, by age group, June 2006
• The effect of being a Sandwich
  • Figure 23: Opinions on life -- Sandwiches versus Non-Sandwiches, June 2006
• Change can be stressful
• How do the over-50s react to stress?
  • Figure 24: Stress typologies -- over-50s, 2006
  • Figure 25: Stress typologies, by mean scores of life outlook and stress statements -- over-50s, 2006
• Stressed Sandwiches
  • Figure 26: Stress typologies -- over-50s, by family situation, June 2006
• Forecasting a stressful future?
• Assumptions: Static
  • Figure 27: Stress typologies forecast -- assuming a static scenario, 2006 and 2011
• Positively stressed?
• Assumption: Positive
  • Figure 28: Stress typologies forecast -- assuming a positive scenario, 2006 and 2011
• Communications and technology -- a double-edged sword?
• Appreciation of computers
• Information at the touch of a button
• Avoiding face-to-face contact
• Leisure time surfers
• But some just can' t do it
• Mobile phones
  • Figure 29: Ownership of mobile phones -- over-50s, by age group, June 2006
• Ownership of new technology
  • Figure 30: Most significant levels of ownership of new technology -- over-50s, June 2006
  • Figure 31: Internet users -- over-50s, by age and socio-economic group, June 2006
• Technophile or technophobe?
• Technophiles
• Technophobes
• How are their lives changing?
  • Figure 32: Comparison of life with five years ago -- all adults versus over-50s, June 2006
  • Figure 33: Comparison of life with five years ago -- over-50s, by age group, June 2006
  • Figure 34: Changes in the pace of life -- over-50s, June 2006
  • Figure 35: Comparison of life with five years ago -- over-50s, by age, gender and socio-economic group, June 2006
  • Figure 36: Life compared to five years ago -- over-50s, by age, gender and socio-economic group, June 2006
• The qualitative dimension: speeding up or slowing down?
• Women want to do everything...
• ...while men just want to keep going
• But those who drive in the slow lane, are often just as satisfied
  • Figure 37: The pace of life -- summary of qualitative findings, 2006
• Free Time In and Out of Home
• Key points summary
• Marketing messages
• Keeping informed
  • Figure 38: Information from newspapers, TV and the Internet -- over-50s versus all adults, 2005
• Info-seekers and demographic variations
• In the picture -- digital photography
• Digital enthusiasts...
• ...and digital ' less-enthusiasts'
• At least one had rejected them altogether
• Photo overload
• Gardening
• Enjoyment of gardening
• Garden ownership and gardening habits
• Keeping up with the garden can be exhausting (but enjoyable!)
• Music and the arts
  • Figure 39: Cultural events that over-50s are more or less likely to go to than all adults, 2005
• Interests for the well heeled?
  • Figure 40: Interest in the arts and other cultures -- over-50s, by income management, 2005
• Tickets online
• Socialising
• Eating out
• Eating out costs less
• Pub visiting
• Holidays
• Key points summary
• Marketing messages
• Holiday habits
• The race against time to fit in holidays
  • Figure 41: Number of holidays in the last 12 months -- over-50s, by age group, 2005
• Holidaying alone
• Destinations
  • Figure 42: Holiday destination (last holiday) -- over-50s, by age group, 2005
• Why more holidays?
• Being free & easy
• Money goes further
• Holiday requirements
• Relaxation v feeling at home
  • Figure 43: Those mentioning ' Being able to relax completely' as an essential element of an enjoyable holiday -- over-50s, September 2005
  • Figure 44: Differences between those aged 50-59 and all aged 50+ in naming essential elements of an enjoyable holiday, September 2005
• Men and women' s ideal holidays do not always coincide
• Holiday typology groups
  • Figure 45: Holiday typology groups, 2005
• Health and the Over-50s
• Key summary points
• Marketing messages
• Attitudes towards health and lifestyle
• Falling to pieces
• Appreciating good fortune
• Scared into behaving
• Health activists
• Worrying about health
  • Figure 46: Those mentioning ' my own health problems' as a current concern -- over-50s, by age, gender and socio-economic group, June 2006
• The obesity issue
  • Figure 47: Weight classifications -- all adults v over-50s, 2005
• Doing something about health
• Those who look after their health
  • Figure 48: Those who look after their health versus those who should do more -- over-50s, 2005
• Health fatalists
• The components of health
• Diet
• Over-50s tend to pay more attention than most to their diet
• Healthy eaters
• Non-healthy eaters
  • Figure 49: Attitudes towards eating -- over-50s, by income management, 2005
• Health issues and diet
• Losing weight
• Health and exercise
• Positive correlation with higher socio-economic group and incidence of regular exercise
  • Figure 50: Those who do regular exercise -- over-50s, by age and socio-economic group, 2005
• Exercise keeps the weight down
• The role of alternative therapies
• Clothes and Appearance
• Key summary points
• Marketing messages
• ' It' s in the jeans' !
• Fashion-conscious women...
• ...and the quest for youth
• Showing their age?
• A women' s preserve
  • Figure 51: Those concerned about the effects of age on appearance -- over-50s, by age and gender, June 2006
• ABC1s are the ones on the quest for the elixir of youth
  • Figure 52: Those concerned about the effects of age on appearance -- over-50s, by gender, age and socio-economic group, June 2006
• Clothing
• Attitude towards what they wear
• Replenishing the wardrobe
  • Figure 53: Those who are most likely to dress in a young style, buy new clothes and/or usually wear jeans -- over-50s, 2005
• The view in the mirror
  • Figure 54: Appearance cluster groups, 2005
• Skincare and cosmetics
• Skincare
  • Figure 55: Use of skincare products and hair colourants -- women aged over 50, 2005
• Wrinkly cynics!
• But they still succumb in the end
• A general consensus
• Make-up -- a quarter of women wear it ' every day without fail'
• The Future
• Key summary points
• Marketing messages
• What do they worry about?
  • Figure 56: Current concerns -- all adults and over-50s, June 2006
  • Figure 57: The top five concerns for over-50s, June 2006
• 50-59s
• 60-69s
• 70-79s
• Over-80s
  • Figure 58: Current concerns -- over-50s, by age group, June 2006
• Effects of socio-economic group
• Work and marriage
• Are they looking forward to the future?
• Happy expectations...
• ...but over-80s more gloomy
  • Figure 59: Agreement/disagreement that ' I' m looking forward to the next few years' -- over-50s, by age group, June 2006
• Men are the greater optimists
  • Figure 60: Those who strongly agree that ' I' m looking forward to the next few years' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
• Would they change anything now?
  • Figure 61: Agreement/disagreement that ' I would not change anything about my life' -- over-50s, by age group, June 2006
  • Figure 62: Those who disagree at all that ' I would not change anything about my life' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
• Appendix
• Sector environment
  • Figure 63: Number of over-50s, by gender, GB, 2001-11
  • Figure 64: Projected life-expectancy, by age group -- men and women over 50 in 2006
  • Figure 65: Marital status -- over-50s, by gender, 2006
  • Figure 66: Marital status -- 50-59-year-olds, by gender, 2006
  • Figure 67: Marital status -- 60-69-year-olds, by gender, 2006
  • Figure 68: Marital status -- 70-79-year-olds, by gender, 2006
  • Figure 69: Marital status -- over-80s, by gender, 2006
  • Figure 70: Household size -- over-50s, by gender, 2006
  • Figure 71: Household size -- over-50s, by age group, 2006
  • Figure 72: Working status -- over-50s, by gender, 2006
  • Figure 73: Working status -- 50-59-year-olds, by gender, 2006
  • Figure 74: Working status -- 60-69-year-olds, by gender, 2006
  • Figure 75: Retirement versus working -- 50-69-year-olds, by gender, by 5-year age bands, 2006
  • Figure 76: Those with university degree (incl. higher degree) -- over-50s, by age, gender and socio-economic group, 2006
• Income and financial situation
  • Figure 77: Personal income -- over-50s, by gender, 2006
  • Figure 78: Personal income -- over-50s, by age group, 2006
  • Figure 79: Personal income -- over-50s, by socio-economic group, 2006
  • Figure 80: Weekly expenditure, by age group, 2004-05
  • Figure 81: Perceived financial situation -- over-50s, by gender, 2006
  • Figure 82: Perceived financial situation -- over-50s, by age group, 2006
  • Figure 83: Perceived financial situation -- over-50s, by socio-economic group, 2006
• Household tenure
  • Figure 84: Household tenure -- over-50s, by age group, 2006
  • Figure 85: Household tenure -- over-50s, by socio-economic group, 2006
• Work, home and family
  • Figure 86: Living relatives -- over-50s, by age group, June 2006
  • Figure 87: Family responsibilities -- over-50s, by age group, June 2006
  • Figure 88: The Sandwich Generation -- over-50s, by age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 89: Family responsibilities -- the Sandwich Generation, by gender, June 2006
  • Figure 90: Family responsibilities -- over-50s with children 18+, by gender and socio-economic group, June 2006
  • Figure 91: Family responsibilities -- over-50s with children 18+ living at home, by gender and socio-economic group, June 2006
  • Figure 92: Family responsibilities -- over-50s with living parents and/or in-laws, by gender and socio-economic group, June 2006
  • Figure 93: Family responsibilities -- over-50s with grandchildren, by gender and socio-economic group, June 2006
  • Figure 94: Time spent working -- over-50s versus all adults, by gender, 2005
  • Figure 95: Time spent working -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 96: Time spent on household chores on an ' average' weekday -- over-50s versus all adults, by gender, 2005
  • Figure 97: Time spent on household chores -- over-50s by gender, age, socio-economic group, working status and marital status, 2005
• Time demands
  • Figure 98: Agreement/disagreement that ' I often do things on the spur of the moment' -- over-50s versus all adults, by gender, 2005
  • Figure 99: Agreement/disagreement that ' I often do things on the spur of the moment' -- over-50s, by gender, age, socio-economic group, working statusand marital status, 2005
  • Figure 100: Agreement/disagreement that ' I like to follow a well-organised routine' -- over-50s versus all adults, by gender, 2005
  • Figure 101: Agreement/disagreement that ' I like to follow a well-organised routine' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 102: Those agreeing that ' In this day and age it is important to juggle various tasks at the same time' -- over-50s versus all adults, by gender, 2005
  • Figure 103: Those agreeing that ' In this day and age it is important to juggle various tasks at the same time' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 104: Those agreeing that ' There are not enough hours in the day to do everything I would like to do' -- over-50s versus all adults, by gender, 2005
  • Figure 105: Those agreeing that ' There are not enough hours in the day to do everything I would like to do' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 106: Those who strongly agree that ' I am enjoying life' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 107: Those who strongly agree that ' I have a busy lifestyle' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 108: Those who agree at all that ' I am sometimes bored' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 109: Those who agree at all that ' My life is stressful' -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 110: Those who agree at all that ' there are too many conflicting demands on my time -- over-50s, by gender, age, socio-economic group, marital status, working status and presence of children/grandchildren, June 2006
  • Figure 111: Opinions of life -- Sandwiches versus Non-Sandwiches, June 2006
  • Figure 112: Stress typologies -- over-50s, by age, socio-economic group and working status, June 2006
  • Figure 113: Technology usage -- over-50s, by gender, June 2006
  • Figure 114: Agreement/disagreement that ' I try to keep up with developments in technology' -- over-50s versus all adults, by gender, 2005
  • Figure 115: Agreement/disagreement that ' I try to keep up with developments in technology' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 116: Agreement/disagreement that ' Computers confuse me, I' ll never get used to them' -- over-50s versus all adults, by gender, 2005
  • Figure 117: Agreement/disagreement that ' Computers confuse me, I' ll never get used to them' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 118: Stress typologies -- over-50s, by technology usage, June 2006
  • Figure 119: Comparison of life with five years ago -- 50-59-year-olds, by gender and socio-economic group, June 2006
  • Figure 120: Comparison of life with five years ago -- 60-69-year-olds, by gender and socio-economic group, June 2006
  • Figure 121: Comparison of life with five years ago -- 70-79-year-olds, by gender and socio-economic group, June 2006
• Free Time In and Out of Home
  • Figure 122: Information from newspapers, TV and the Internet -- over-50s versus all adults, by gender, 2005
  • Figure 123: Information from newspapers, TV and the Internet -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 124: Ownership of entertainment and other technology -- all adults versus over-50s, 2005
  • Figure 125: Thos who own a digital camera -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 126: Gardening habits -- over-50s versus all adults, by gender, 2005
  • Figure 127: Enjoyment of gardening -- over-50s versus all adults, by gender, 2005
  • Figure 128: Enjoyment of gardening -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 129: Gardening habits -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 130: Attitudes towards gardening and shopping for garden products -- all adults and over-50s, February 2006
  • Figure 131: Attitudes towards gardening and buying plants -- over-50s, by age, gender, socio-economic group, marital status and technology usage, February 2006
  • Figure 132: Attendance at cultural events -- over-50s versus all adults, by gender, 2005
  • Figure 133: Visitors to the theatre -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 134: Visitors to classical and rock music concerts -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 135: Visitors to art galleries/exhibitions -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 136: Interest in music and the arts -- over-50s versus all adults, by gender, 2005
  • Figure 137: Interest in music and the arts -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 138: Evening entertainment -- going out versus staying in -- over-50s versus all adults, by gender, 2005
  • Figure 139: Evening entertainment -- going out versus staying in -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 140: Those who eat in restaurants at least once a month -- over-50s versus all adults, by gender, 2005
  • Figure 141: Those who eat in restaurants at least once a month -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
• Holidays
  • Figure 142: Number of holidays in the last 12 months -- over-50s versus all adults, by gender, 2005
  • Figure 143: Number of holidays in the last 12 months -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 144: Holiday destination (last holiday) -- over-50s versus all adults, by gender, 2005
  • Figure 145: Holiday destination (last holiday) -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 146: Essential elements for an enjoyable holiday -- all adults versus over-50s, September 2005
  • Figure 147: Essential elements for an enjoyable holiday -- over-50s, by age group, September 2005
  • Figure 148: Essential elements for an enjoyable holiday --over-50s, by gender and socio-economic group, September 2005
  • Figure 149: Cluster groups, by agreement with the lifestyle statements, 2006
  • Figure 150: Cluster groups, by number of holidays taken in the last 12 months, 2006
  • Figure 151: Cluster groups, by gender, age, socio-economic group, working status and marital status, 2006
  • Figure 152: Those concerned about beginning to show their age in their appearance -- over-50s, by gender, age, socio-economic group, marital status and working status, June 2006
• Health and the over-50s
  • Figure 153: Those concerned about their own health -- over-50s, by gender, age, socio-economic group, marital status and working status, June 2006
  • Figure 154: Weight classifications, by gender, age and socio-economic group, 2005
  • Figure 155: Those who could be healthier -- over-50s versus all adults, by gender, 2005
  • Figure 156: Those who could be healthier -- over-50s, by age, gender, socio-economic group, working status, marital status, financial comfort and weight classification, 2005
  • Figure 157: Those who look after their health -- over-50s versus all adults, by gender, 2005
  • Figure 158: Those who look after their health -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 159: Agreement/disagreement that ' Health is generally a question of luck' -- over-50s versus all adults, by gender, 2005
  • Figure 160: Agreement/disagreement that ' Health is generally a question of luck' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 161: Attitudes towards own diet -- over-50s versus all adults, by gender, 2005
  • Figure 162: Attitudes towards own diet -- over-50s, by age, gender, socio-economic group, working status, marital status, financial comfort and weight classification, 2005
  • Figure 163: Those agreeing that ' Most of the time I am trying to lose weight' -- over-50s versus all adults, by gender, 2005
  • Figure 164: Those agreeing that ' most of the time I am trying to lose weight' -- over-50s, by age, gender, socio-economic group, working status, marital status, financial comfort and weight classification, 2005
  • Figure 165: Those who exercise/try to keep in shape -- over-50s versus all adults, by gender, 2005
  • Figure 166: Those who exercise/try to keep in shape -- over-50s, by age, gender, socio-economic group, working status, marital status, financial comfort and weight classification, 2005
  • Figure 167: Attitudes to homeopathy/alternative medicine -- over-50s versus all adults, by gender, 2005
  • Figure 168: Attitudes to homeopathy/alternative medicine -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
• Clothes and Appearance
  • Figure 169: Those concerned about beginning to show their age in their appearance -- over-50s, by gender, age, socio-economic group, marital status and working status, June 2006
  • Figure 170: Clothing habits and attitudes -- over-50s versus all adults, by gender, 2005
  • Figure 171: Clothing habits and attitudes -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 172: Cluster groups, by agreement with the lifestyle statements, 2006
  • Figure 173: Cluster groups, by gender, age, socio-economic group, working status and marital status, 2006
  • Figure 174: Use of skincare products -- over-50s versus all adults, by gender, 2005
  • Figure 175: Use of skincare products -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 176: Use of skincare products/hair colourants -- women over 50 versus all women, 2005
  • Figure 177: Use of anti-wrinkle and anti-ageing skin creams, and permanent hair colourants -- women over 50, by age, socio-economic group, working status and marital status, 2005
  • Figure 178: Expenditure on skincare, cosmetics and hairdressing -- over-50s versus all women, 2005
  • Figure 179: Expenditure on skincare, cosmetics and hairdressing -- women over 50, by age, socio-economic group, working status and marital status, 2005
  • Figure 180: Attitudes towards buying skincare products -- all women versus over-50s, February 2006
  • Figure 181: Attitudes towards buying skincare products -- women aged 50 and over, by age group, February 2006
  • Figure 182: Women' s make-up wearing habits -- over-50s, by age group, February 2006
  • Figure 183: Women' s attitudes towards wearing make-up -- over-50s, by age group,, February 2006
• The Future
  • Figure 184: Agreement/disagreement that ' I am very happy with my life as it is' -- over-50s versus all adults, by gender, 2005
  • Figure 185: Agreement/disagreement that ' I am very happy with my life as it is' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 186: Agreement/disagreement that ' I am perfectly happy with my standard of living' -- over-50s versus all adults, by gender, 2005
  • Figure 187: Agreement/disagreement that ' I am perfectly happy with my standard of living' -- over-50s, by gender, age, socio-economic group, working status and marital status, 2005
  • Figure 188: Agreement/disagreement that ' I like to enjoy life and don' t worry about the future -- over-50s versus all adults, by gender, 2005
  • Figure 189: Current concerns -- 50-59-year-olds, by gender and socio-economic group, June 2006
  • Figure 190: Current concerns -- 60-69-year-olds, by gender and socio-economic group, June 2006
  • Figure 191: Current concerns -- 70-79-year-olds, by gender and socio-economic group, June 2006
  • Figure 192: Current concerns -- over-50s, by marital status, June 2006
  • Figure 193: Current concerns -- over-50s, by working status, June 2006