Abstract
Slimming is different to dieting. Put simply, dieting is based on choosing foods for optimum gradual weight loss, whereas slimming is centered on radically reducing calorie intake for rapid weight loss. As obesity rates soar in the UK, the slimming market has experienced mixed fortunes partly because of a lack of support from the health and medical community. Some commentators believe the market is out of step with contemporary attitudes towards healthy lifestyles, as many slimming products are based on restrictive eating regimes. Consequently, manufacturers in the growing £2 billion low fat low calorie market; prefer to position their products as healthy options to avoid the slimming stigma.
In this report Mintel considers the hypothesis that gthe slimming market could have a role to play in tackling obesity by kick-starting weight loss for the individual moving towards weight management and healthy eating. However, it is essential to engage health and medical organisations so that support for the market is evident.
View Cart
