Slimming Foods - UK - October 2006

Table of Contents

• Issues in the Market
• Definition
• Market in Brief
• The market is stalling
• Growth shifts
• Competition
• A perception gap exists
• Health industry scepticism hinders acceptance
• New legislation impacting future growth
• Internal Market Environment
• Lost sales to slimmers
  • Figure 1: Agreement with selected lifestyle statements, 2002-06
• Slimming needs to be on the political agenda
  • Figure 2: Membership of slimming clubs, 2002-06
• Clubs have 33% penetration
• The ' fat club' fear
• A perception gap or delusion?
  • Figure 3: Adults who have felt overweight in the last year, 2004 and 2006
• Is there a doctor in the house?
• Laissez faire
  • Figure 4: How often diet, 2004 and 2006
• How to lose weight
• Scepticism needs to be tackled
• Making it more acceptable
• Broader Market Environment
• UK weight profiles
  • Figure 5: Incidence of being overweight, obese or normal weight among men, by age group, 2003
• Overweight a bigger issue than obesity
• Men in denial
  • Figure 6: Incidence of being overweight, obese or normal weight among women, by age group, 2003
• Women more prone to continue gaining weight
• An older, fatter future?
  • Figure 7: UK population by age, 2001-11
• Resources stretched to breaking point?
• More affluent but time pressures prevail
  • Figure 8: Population by socio-economic status, 2001-06
• Influence of media
• Body beautiful
  • Figure 9: Estimated UK market for lower abdominal cosmetic surgery*, by number of procedures and value, 2001-05
• Because I' m worth it
• Competitive Context
• The slimming stigma
• Body image
• Getting active
• Personal service
• Strengths and Weaknesses in the Market
• Market Value and Forecast
  • Figure 13: UK retail sales of slimming foods, 2001-06
• Overall lacklustre picture
  • Figure 14: UK Retail sales of slimming foods, 2001-06
• Mixed fortunes
• Forecast
  • Figure 15: Forecast of UK retail sales of slimming foods, by type, at current and constant prices 2006-11
• Factors used in the forecast
• Segment Performance
• Meal replacements
• A brand shakeout
  • Figure 16: UK retail sales of meal replacements, 2001-06
• Appetite suppressants/controllers
• Competitive advantage for some
  • Figure 17: UK retail sales of appetite suppressants/controllers*, 2001-06
• Very-low-calorie diets
• Increasing acceptance
  • Figure 18: UK consumer sales of VLCDs, 2001-06
• Companies and Brands
• Meal replacements
• Unilever plc
• Other brands
• Own-label
• Appetite controllers/suppressants
• DDD Ltd
• Nature' s Remedies Ltd
• Other brands
• Very-low-calorie diets
• Obesity Lifeline Ltd (trading as LighterLife)
• Cambridge Nutritional Foods Ltd
• Howard Foundation Research Limited
• Vitaline Weight Control Limited
• Other slimming options
• Brand Communication and Promotion
  • Figure 19: Main monitored media spend on slimming aids and foods, 2001-06
• Punching above its weight?
  • Figure 20: Main monitored media spend, by period, 2005
• Pre-bikini peak
• New resolutions
  • Figure 21: Main monitored media spend, 2003-05
• Brand leaders invest
• Channels to Market
  • Figure 22: UK retail sales of meal replacements and appetite controllers/suppressants, by outlet type share of value, 2001-05
• The pharmacist role
• Multiple grocers focus on healthy eating
• Self-help expands
• Consumer 1 -- Usage
• Market of size
  • Figure 23: Usage of slimming aids, July 2006
• The slimming mindset
• Core groups not being targeted
• A credibility issue with core targets -- especially men
• Can money buy you a figure?
• Baby fat
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 27: Adults who are trying to slim, 2002-06
  • Figure 28: Amount felt overweight, 2004 & 2006
• Broader market environment
  • Figure 29: Incidence of being overweight and obese among men and women, by age group, 1994 and 2003
  • Figure 30: Age population changes, by age, 2001-06
• The Consumer -- Usage: Detailed demographics
  • Figure 31: usage of slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
• The Consumer -- Attitudes: Detailed Demographics
  • Figure 32: Attitudes towards slimming foods amongst those consumers who would never use/consider using slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
  • Figure 33: Attitudes towards slimming foods amongst those consumers who would never use/consider using slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN categories, technology users, daily newspapers, commercial TV viewing, supermarket used and household size, July 2006
• The Consumer -- Further Analysis -- Detailed Demographics
  • Figure 34: Weight perception by attitudes to slimming aids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, tenure, region, ACORN categories, newspaper readership, commercial TV viewing, supermarket used and household size, July 2006