Seasonal Chocolate Confectionery - UK - November 2006

Table of Contents

• Issues in the Market
• Definition
• Abbreviations
• Market in Brief
• The workhorse is also an underdog
• Shifting boundaries make measurement difficult
• Easter easily dominates
• Consumers opt for quality over quantity
• Seasonal works hard in-store
• Gift solutions ahead
• Internal Market Environment
• Health has many faces
• Character short-cuts
• Government eases off
• Balancing act
• Distinguishing ethics
• Lateral thinking for gifts
• Broader Market Environment
• Gift expectations
• Population ups and downs
• Big waists a big problem
• A different type of conscience?
• Other issues
• Climate effects
• Internet purchasing
• Timing is important
• Strengths and Weaknesses
• Competitive Context
• Confectionery giant
• Chocolate close-up
  • Figure 1: Estimated value sales by sector, 2005
• Competition from non-foods
• Market Value and Forecast
• Chocolate meltdown?
  • Figure 4: Forecast of UK retail value sales of seasonal chocolate confectionery*, 2004-11
• Conflicting messages
• Interpreting the trends
• A new order
• Seasonal forecast
• Treatwise thinking
• Elusive trade channels emerge
• Segment Performance
• Easter gluttony
  • Figure 5: UK retail value sales of seasonal chocolates, by sector, 2004-06
• Caution surrounding new events
• Offsetting promotions with greater push on premium
  • Figure 6: UK retail value sales of Easter chocolates, by type, 2004-06
• Lacking in novelty
• Christmas parcels
  • Figure 7: UK retail value sales of Christmas chocolates, by type, 2004-06
• Seasonal working hard
• Love in the dark
• Companies and Brands
• Cadbury Trebor Bassett (CTB)
• Brand offering/product portfolio
• Brand support
• New product development
• Masterfoods (Mars UK Limited)
• Brand offering/product portfolio
• Brand support
• New product development
• Nestl
• Brand offering/product portfolio
• Brand support
• New product development
• Others
• Kraft Jacob Suchard
• Ferrero UK Limited
• Kinnerton (Zetar plc)
• Lindt (Chocoladefabriken Lindt & Sprüngli (Schweiz) AG)
• Thorntons
• Brand Communication and Promotion
• Above the line
  • Figure 8: Main monitored media advertising expenditure on seasonal chocolates, 2002-06*
• Below-the-line
• Channels to Market
• Shelf space defines the market
• Supply chain issues are costly
  • Figure 9: Distribution of seasonal chocolate by, retail channel*, 2005 and 2006
• Risk for the underdog
• The black hole
• The Consumer -- Changing Attitudes
• Changing attitudes
  • Figure 10: Attitudes towards eating chocolate, August 2006
• Justify my love
• In chocolate denial
• 'A bit of what you fancy does you good'
  • Figure 11: Attitudes towards eating chocolate, according to +/- % point above average, August 2006
• Higher quality expectations
  • Figure 12: Attitudes towards eating chocolate, according to +/- % point above average, August 2006
• Divided on cash over chocolate
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Broader market environment
  • Figure 17: PDI and consumer expenditure, at current and constant prices, 2001-11
  • Figure 18: Trends and projections in UK population, by age group, 2000-10
  • Figure 19: Trends in body mass index (BMI) of adults in England, by gender, 1997-2003
  • Figure 20: Trends in UK summer temperatures, 1992-2005
  • Figure 21: Penetration of Internet purchasing, 2002-06
• Market value and forecast
  • Figure 22: UK retail value and volume sales of seasonal chocolate confectionery, 1999-2004
  • Figure 23: UK retail value sales of chocolate confectionery, by sector, 2001-06
• Factors incorporated in the forecast
• Consumer 1 -- Detailed Demographics
• TGI consumption data
• Steady boxes
• Bars boom
• Bars of chocolate
  • Figure 24: Consumption of bars of chocolate in the last 12 months, 2002-06
  • Figure 25: Consumption of bars of chocolate in the last 12 months, by demographic sub-group, 2006
  • Figure 26: Consumption of other chocolate items in the last 12 months, 2002-06
  • Figure 27: Consumption of other chocolate items in the last 12 months, by demographic sub-group, 2006
• Chocolate assortments & other boxed chocolates
  • Figure 28: Purchasing of chocolate assortments & other boxed chocolates, 2002-06
  • Figure 29: Purchasing of chocolate assortments & other boxed chocolates, by demographic sub-group, 2006
• Attitudes towards eating chocolate
  • Figure 30: Attitudes towards eating chocolate, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used, household size, car usage and detailed lifestage, August 2006
  • Figure 31: Attitudes towards eating chocolate, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, newspapers, commercial TV viewing, supermarket used, household size, car usage and detailed lifestage, August 2006
• Consumer 2 -- Detailed Demographics
  • Figure 32: Motivations to buy novelty chocolates, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used, household size, car usage and detailed lifestage, August 2006
  • Figure 33: Motivations to buy novelty chocolates, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used, household size, car usage and detailed lifestage, August 2006
• Cross-analyses
  • Figure 34: Cross-analysis of attitudes towards chocolate, August 2006
  • Figure 35: Cross-analysis of attitudes towards chocolate and words to describe indulgent chocolates, August 2006
  • Figure 36: Cross-analysis of attitudes towards chocolate and words to describe indulgent chocolates, August 2006
  • Figure 37: Cross-analysis of attitudes towards chocolate and motivations to buy seasonal or novelty chocolates, August 2006
• Nets of occasions for which novelty chocolates are bought
  • Figure 38: Nets of occasions for which novelty chocolates are bought, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, tenure, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used and household size, August 2006
  • Figure 39: Nets of occasions for which novelty chocolates are bought, by consumer typology, August 2006
  • Figure 40: Cross-analysis of nets of occasions for which novelty chocolates are bought, August 2006
• Consumer 3 -- Detailed Demographics
• Consumer typologies
  • Figure 41: Consumer typologies, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used and household size, August 2006
  • Figure 42: Consumer typologies, by attitudes towards chocolates, August 2006
• Adult novelty chocolate occasions
  • Figure 43: Consumer typologies, according to occasions consumers buy adult novelty chocolates, August 2006
• Novelty chocolate occasions for kids
  • Figure 44: Consumer typologies, according to occasions consumers buy children's novelty chocolates, August 2006
• Novelty chocolate occasions for kids and adults
  • Figure 45: Consumer typologies, according to occasions buy children's and adults novelty chocolates, August 2006
• Repertoires of occasions for buying seasonal chocolates
• Gifts for adults -- repertoire
  • Figure 46: Repertoire of number of occasions consumers buy novelty chocolates for adults, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used and household size, August 2006
  • Figure 47: Repertoire of number of occasions consumers buy novelty chocolates for adults, by attitudes towards chocolate, August 2006
  • Figure 48: Repertoire of number of occasions consumers buy novelty chocolates for adults, by individual occasions, August 2006
• Gifts for kids -- repertoire
  • Figure 49: Repertoire of number of occasions consumers buy novelty chocolates for kids, by gender, age, social grade, marital status, lifestage, age of own children, Mintel's Special Groups, working status, ITV region, ACORN group, technology usage, commercial TV viewing, supermarket used and household size, August 2006
  • Figure 50: Repertoire of number of occasions consumers buy novelty chocolates for kids, by attitudes towards chocolate, August 2006
  • Figure 51: Repertoire of number of occasions consumers buy novelty chocolates for kids, by consumer typologies, August 2006
  • Figure 52: Repertoire of number of occasions consumers buy novelty chocolates for kids, by individual occasions, August 2006