Abstract
Whilst a wider product offering, notably financial products and insurance services, remains a key focus for the major operators in the vehicle breakdown industry, it is clear that their core product has suffered. Since 2004, growth in membership and value of the overall market has slowed and strategies to boost growth have been lacklustre in scope.
Hypothesis: Simply offering everyone the same options and prices ignores motorists' differing needs. Mintel's consumer research findings highlight possible avenues for development against the backdrop of an anticipated increase in the UK's car park.
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