Abstract
This report examines the attitudes and behavior of American adults ages 55 and older regarding pharmacies, as well as prescription and over-the-counter drugs. With the oldest of the Baby Boomers turning 60, the U.S. will have greater numbers of adults ages 55 and older than ever, making this group an important one to understand and study. Older Americans are also an especially important audience for companies in the healthcare, pharmacy and prescription markets, as well as OTC drug sectors. This report analyzes demographic data as well as proprietary survey data in order to determine attitudes and behaviors of adults aged 55 and older towards pharmacies and healthcare. It compares their attitudes and behavior to younger age groups and across other demographic characteristics such as income and race. It also examines relevant demographic trends among those ages 55 and older.
Specifically, this report analyzes population growth and demographic makeup of Baby Boomers, including gender distribution, median household income, and healthcare-related spending. It also provides an overview of key market drivers in this section, including rates of health insurance coverage; the impact of the Medicare Part D prescription drug benefit; and competitive factors in the U.S. pharmacy market.
It then analyzes extensive survey data regarding attitudes on health, healthcare providers and medication, as well as ailments suffered, including their severity and whether medications were used to treat them.
Custom research conducted only among those ages 55 and older reveals further attitudes regarding pharmacies, including the extent to which older adults rely on their advice and the features they would like to see in the pharmacies they use.
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