Abstract
This report provides a detailed and dimensional view of women' s intimate apparel consumer, using proprietary consumer research supported with analysis of the Simmons National Consumer Survey (women and teenage girls). Also included is cutting edge advertising analysis with viewable advertising clips. The report analyzes purchase of underwear, type of underwear purchased, and types of bras and panties used. Attitudes towards brand, style, and fit are examined in detail.
In so doing, Mintel identifies major trends that impact the market both negatively and positively, from the preponderance of mass merchants to fashion trends. Mintel also presents consumer groups that either contribute disproportionately to the market, or that will impact sales in years to come. In particular, Mintel examines aging baby boomers, 18-24 year olds, blacks, Hispanics and women from high-income households in this light.
Mintel also presents profiles of companies involved in the industry- in terms of corporate information, product offerings, and brand positioning- to create a fuller picture of the market. In addition, Mintel examines these manufacturers' marketing efforts. Mintel also presents insight into the retail landscape of the women' s underwear market.
Finally, Mintel presents a forecast for the next five years of the industry, including trends that will shape sales and projected sales.
This report groups underwear into the following segments:
- Bras (including sports bras)
- Panties
- Daywear (camisoles and slips)
- Shapewear (girdles and control panties)
- Other (thermal underwear, garter belts)
Hosiery, swimwear and sleepwear are excluded.
View Cart
