Women's Underwear - US - December 2006

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The $15 billion women' s underwear market
• Population trends
• Differences among ethnic populations
• Full-figure marketing
• Brand identification
• The basics
• Mass merchandisers and specialty shops
• Men and underwear
• The underwear consumer
• Industry forecast
• Market Drivers
• Disposable income
  • Figure 1: Per capita disposable personal income, 2000-05
• Population characteristics
• Women aged 35+
  • Figure 2: Female population, by age, 2001-11
• Differences among ethnic populations
  • Figure 3: Projected Hispanic buying power in the U.S., by state, 2008
• A plus-size population
  • Figure 4: Sources of plus-size clothing, by age, December 2005
• Mass merchants
• Shopping as "a hobby"
  • Figure 5: Whether enjoy clothes shopping for self, by age, September 2005
• Valentine' s Day
• The importance of being fashionable
• Celebrity tie-ins
• Market Size and Trends
• Introduction
  • Figure 6: Total U.S. retail sales of women' s underwear, at current and constant prices, 2001-06
  • Figure 7: Graph: Total U.S. retail sales of women' s underwear, at current and constant prices, 2001-06
• Market trends
• Market Segmentation
• Introduction
• Sales of women' s underwear, by segment
  • Figure 8: Sales of women' s underwear, segmented by type, 2004 and 2006
  • Figure 9: Graph: Market share of sales of women' s underwear, segmented by type, 2006
• Bras
  • Figure 10: Sales of bras, at current and constant prices, 2001-06
• Panties
  • Figure 11: Sales of panties, at current and constant prices, 2001-06
• Daywear
  • Figure 12: Sales of daywear, at current and constant prices, 2001-06
• Shapewear
  • Figure 13: Sales of shapewear, at current and constant prices, 2001-06
• Other underwear
• Figure 14: Sales of other underwear, at current and constant prices, 2001-06
• Supply Structure
• Foreign trade
  • Figure 15: U.S. imports of women' s underwear--top source countries, 2003 and 2005
• Companies and major brands
• Brands of bras and panties purchased
  • Figure 16: Brand of bra purchased, May 2005-June 2006
  • Figure 17: Brand of panties purchased, May 2005-June 2006
• Fruit of the Loom
• Overview
• Selections
• Hanesbrands (Sara Lee Corporation)
• Overview
• Selections
• VF Corporation
• Overview
• Selections
• Victoria' s Secret (Limited Brands)
• Overview
• Selections
• Maidenform
• Overview
• Selections
• Jockey International, Inc.
• Overview
• Selections
• Gap
• Overview
• Selections
• Other Companies
• Overview
• Advertising and Promotion
• Summary
• Victoria' s Secret (Limited Brands)
• Victoria' s Secret IPEX
  • Figure 18: Victoria' s Secret IPEX, 2006
• Victoria' s Secret Smooth Push Up Bra
  • Figure 19: Victoria' s Secret Smooth Push up Bra, 2006
• Fruit of the Loom
• Fruit of the Loom Cotton Stretch and Hi-Cuts #1
  • Figure 20: Fruit of the Loom' s Cotton Stretch and Hi-Cuts #1, 2006
• Fruit of the Loom Cotton Stretch and Hi-Cuts #2
  • Figure 21: Fruit of the Loom' s Cotton Stretch and Hi-Cuts #2, 2006
• Hanesbrands
• Hanes ComfortSoft Bras and Panties
  • Figure 22: Hanes ComfortSoft Bras and Panties, 2006
• Playtex
• Playtex 18 Hour Bra
  • Figure 23: Playtex 18 Hour Bra, 2006
• Sara Lee Intimates
• Bali
• Curvations (VF Corporation)
• Lily of France
• Maidenform
• Jockey International, Inc.
• GapBody
• Retail Distribution
• Introduction
  • Figure 24: U.S. retail sales of ladies' underwear, by channel, 2004 and 2006
• Clothing stores
• Department stores
• Discount/mass merchandisers/warehouse clubs
• Other retailers
• The Consumer
• Introduction
• Summary
• Recent purchase of bras and panties
  • Figure 25: Types of underwear purchased in the last 12 months, by age, May 2005-June 2006
• Results by single cohort groups
  • Figure 26: Types of underwear purchased in the last 12 months, by single cohort, May 2005-June 2006
• Results by married cohort groups
  • Figure 27: Types of underwear purchased in the last 12 months, by married cohort, May 2005-June 2006
• Number of bras purchased
  • Figure 28: Number of bras purchased in the last 12 months, by age, May 2005-June 2006
  • Figure 29: Number of bras purchased in the last 12 months, by income, May 2005-June 2006
• Results by single cohort groups
  • Figure 30: Number of bras purchased in the last 12 months, by single cohort, May 2005-June 2006
• Results by married cohort groups
  • Figure 31: Number of bras purchased in the last 12 months, by married cohort, May 2005-June 2006
• Bra styles purchased
  • Figure 32: Style of bra purchased, by age, October 2006
  • Figure 33: Style of bra purchased, by income, October 2006
• Bra padding or coverage of recent purchase
  • Figure 34: Coverage or padding of bra bought, by age, October 2006
• Bra closure purchased
  • Figure 35: Closure of bra bought, by age, October 2006
• Attitudes towards bra fit
  • Figure 36: Opinions regarding bra fit, by age, October 2006
  • Figure 37: Opinions regarding bra fit, by income, October 2006
• Number of panties purchased
  • Figure 38: Number of panties purchased in the last 12 months, by age, May 2005-June 2006
  • Figure 39: Number of panties purchased in the last 12 months, by income, May 2005-June 2006
• Results by single cohort groups
  • Figure 40: Number of panties purchased in the last 12 months, by single cohort, May 2005-June 2006
• Results by married cohort groups
  • Figure 41: Number of panties purchased in the last 12 months, by married cohort, May 2005-June 2006
• Style of panty purchased
  • Figure 42: Type of underwear bought in the last 12 months, by age, October 2006
  • Figure 43: Type of underwear bought in the last 12 months, by income, October 2006
• Panty materials purchased in the last year
  • Figure 44: Material of underwear bought in the last 12 months, by age, October 2006
  • Figure 45: Material of underwear bought in the last 12 months, by income, October 2006
• Recent purchase of men' s underwear by women
  • Figure 46: Purchase of men' s underwear in the last 12 months, by age, October 2006
• Reason for purchase of men' s underwear
  • Figure 47: Reasons for men' s underwear purchase in the last 12 months, by age, October 2006
  • Figure 48: Reasons for men' s underwear purchase in the last 12 months, by income, October 2006
• Teens' purchase of bras and panties
  • Figure 49: Types of underwear purchased in the last 12 months--teens, by age, May 2005-June 2006
• Type of innerwear purchased by teens
  • Figure 50: Types of underwear purchased in the last 12 months--teens, by age, October 2006
• Number of bras purchased by teens
  • Figure 51: Number of bras purchased in the last 12 months--teens, by age, May 2005-June 2006
• Styles of bras purchased by teens
  • Figure 52: Types of bras purchased in the last 12 months--teens, by age, October 2006
• Bra closure among teens
  • Figure 53: Types of bra closure purchased in the last 12 months--teens, by age, October 2006
• Attitudes toward bra fit among teens
  • Figure 54: Attitudes toward bra fit--teens, by age, October 2006
• Attitudes towards bra styles and brands among teens
  • Figure 55: Attitudes toward bra purchasing--teens, by age, October 2006
• How teens choose bras
  • Figure 56: Attitudes toward bra purchasing--teens, by age, October 2006
• Number of panties purchased by teens
  • Figure 57: Number of panties purchased in the last 12 months--teens, by age, May 2005-June 2006
• Style of panties bought by teens
  • Figure 58: Types of panties purchased in the last 12 months--teens, by age, October 2006
• Panty material purchased by teens
  • Figure 59: Material of panties purchased in the last 12 months--teens, by age, October 2006
• Women' s Underwear Consumer by Race and Ethnicity
• Summary
• Bra and panty purchase
  • Figure 60: Types of underwear purchased in the last 12 months, by race, May 2005-June 2006
• Bra and panty purchase among teens
  • Figure 61: Types of underwear purchased in the last 12 months--teens, by race, May 2005-June 2006
• Number of bras purchased
  • Figure 62: Number of bras purchased in the last 12 months, by race, May 2005-June 2006
• Number of bras purchased among teens
  • Figure 63: Number of bras purchased in the last 12 months--teens, by race, May 2005-June 2006
• Style of bra purchased
  • Figure 64: Style of bra bought in the last 12 months, by race, October 2006
• Bra coverage and padding
  • Figure 65: Padding or coverage purchased in the last 12 months, by race, October 2006
• Bra closure
  • Figure 66: Closure of bra bought in the last 12 months, by race, October 2006
• Attitudes towards bra fit
  • Figure 67: Opinions regarding bra fit, by race, October 2006
• Number of panties purchased
  • Figure 68: Number of panties purchased in the last 12 months, by race, May 2005-June 2006
• Style of panties bought
  • Figure 69: Type of underwear bought in the last 12 months, by race, October 2006
• Material of panties bought
  • Figure 70: Material of underwear bought in the last 12 months, by race, October 2006
• Purchase of men' s underwear by women
  • Figure 71: Purchase of men' s underwear in the last 12 months, by race, October 2006
• Future and Forecast
• Future trends
• An aging population to affect sales
• Americans gaining weight
• Increase in Hispanic population
• The Oprah factor
• Breast augmentation and full-busted women
• Market Forecast
• Women' s underwear
  • Figure 72: Forecast of total U.S. sales of women' s underwear, at current and constant prices, 2006-11
  • Figure 73: Graph: Former and forecasted total U.S. sales of women' s underwear, at current prices, 2001-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: Simmons cohorts
  • Figure 74: Married couples cohorts
  • Figure 75: Single women cohorts
  • Figure 76: Single men cohorts