Foot Care - US - December 2006

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line
• Wal-Mart estimation: accounts for 24% of category sales
• Dual-action products more common
• Market evenly split between two segments
• The current supply structure and possible future players
• Drug stores are the leading channel in the category
• Men more apt to suffer from athlete' s foot and activity-caused foot fatigue
• Opportunity to reach affluent consumers through gyms and clubs
• Opportunity to ease cleanliness concerns regarding professional pedicures
• Market forecast to decline in constant terms
• Market Drivers
• Reluctance to treat foot problems
  • Figure 1: Current usage of specific foot care products, September 2006
  • Figure 2: Causes of foot pain, September 2006
• Growth among private label sales
• Demographics
• Aging of the population
  • Figure 3: Population by age, 2002-12
• Women
• Foot pain more prevalent in women
• The high heel connection
• Spa-like treatments at home
• Health issues and the foot connection
• Diabetes
• Overweight/obesity
• Market Size and Trends
• Market size
  • Figure 4: FDM sales of foot care products, at current and constant prices, 2001-06
• Wal-Mart estimate
• Natural food channels
  • Figure 5: Sales of foot care products through natural food stores, at current and constant prices, 2003-06
• Market trends
  • Figure 6: Number of new foot care product releases by year, 2001-06
• Products with natural ingredients and/or natural scents
• Products with a "for women" focus
• Interesting delivery systems
• Multi-purpose/dual action products
  • Figure 7: television spot for Kerasal Foot Cream, 2006
• Market Segmentation
• Introduction
• Foot care market by segment
  • Figure 8: FDM sales of foot care, segmented by type, 2004 and 2006
• Foot care products and medications
  • Figure 9: FDM sales of foot care products and medications, at current and constant prices, 2001-06
• Foot devices
  • Figure 10: FDM sales of foot devices, at current and constant prices, 2001-06
• Supply Structure
• Companies and brands
  • Figure 11: Manufacturer FDM sales of foot care in the U.S., 2004 and 2006
• Foot care products and medications
  • Figure 12: Manufacturer brand FDM sales of foot care products and medications in the U.S., 2004 and 2006
• Foot devices
  • Figure 13: Manufacturer brand FDM sales of foot devices in the U.S., 2004 and 2006
• Company profiles
• Schering-Plough
• Novartis
• ProFoot Inc.
• Advertising and Promotion
• From serious to fun
  • Figure 14: Television spot for Flexitol Heel Balm, 2006
  • Figure 15: Television spot for Gold Bond Foot Cream, 2006
  • Figure 16: Television spot for Odor-Eaters foot deodorant products, 2006
  • Figure 17: Xtreme spot: Television spot for Dr. Scholl' s Insoles, 2006
• Wooing women
  • Figure 18: Television spot for Dr. Scholl' s For Her Insoles, 2006
• The fight among anti-fungals
  • Figure 19: Television spot for Lotrimin Anti-Fungal, 2006
  • Figure 20: Television spot for Tinactin Anti-Fungal, 2006
• Retail Distribution
• Introduction
  • Figure 21: FDM sales of foot care products, by channel, 2004 and 2006
• Drug stores
  • Figure 22: U.S. drug store sales of foot care, at current and constant prices, 2001-06
  • Figure 23: Television sport for Zeasorb-AF Anti-fungal powder
• Supermarkets
  • Figure 24: U.S. supermarket sales of foot care, at current and constant prices, 2001-06
• Mass merchandisers
  • Figure 25: U.S. mass merchandiser sales of foot care, at current and constant prices, 2001-06
• The Consumer
• Introduction
• Summary
• Presence of foot pain
  • Figure 26: Presence of foot pain, September 2006
  • Figure 27: Presence of foot pain, by gender, September 2006
  • Figure 28: Presence of foot pain, by age, September 2006
• Causes of foot pain
  • Figure 29: Causes of foot pain, by gender, September 2006
  • Figure 30: Causes of foot pain, by age, September 2006
  • Figure 31: Causes of foot pain, by household income, September 2006
• Methods of alleviating foot pain or irritation
  • Figure 32: Methods of alleviating foot pain/irritation, September 2006
  • Figure 33: Methods of alleviating foot pain/irritation, by gender, September 2006
  • Figure 34: Methods of alleviating foot pain/irritation, by age, September 2006
  • Figure 35: Methods of alleviating foot pain/irritation, by household income, September 2006
• Specific product usage
  • Figure 36: Behaviors and attitudes regarding the usage of specific foot care products, September 2006
• Usage of pedicures
  • Figure 37: Usage of "at home" pedicure products and professional pedicures, September 2006
  • Figure 38: Usage of pedicures, by gender, September 2006
  • Figure 39: Usage of pedicures, by age, September 2006
• Attitudes towards pedicures
  • Figure 40: Attitudes towards pedicures, September 2006
• Future and Forecast
• Future trends
• Reflexology: The next big thing in foot care?
• Product placement on reality TV shows?
• Foot care through footwear
• Making foot care more fashionable
• Outreach to primary care physicians
• More "avid athletes" means more sports-related foot products needed
  • Figure 41: Participation in select distance events, 2004 vs. 2005
  • Figure 42: Membership of USA Triathlon, 1993-2005
• Moms and foot care
• Market forecast
• Foot care products
  • Figure 43: Forecast of total U.S. FDM sales of foot care products, at current and constant prices, 2006-11
• Foot care products and medications
  • Figure 44: Forecast of U.S. FDM sales of foot care products and medications, at current and constant prices, 2006-11
• Foot devices
  • Figure 45: Forecast of U.S. FDM sales of foot devices, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Tri-Coastal Design: Crème Brulée Foot Care Gift Set
• Noah' s Naturals: Honest To Goodness Foot Cream
• SLG Beauty: Girl 2 Go Sole Diva Foot Revival Wipes
• Implus Footcare: Airplus For Her Spa-La-La Foot Crème
• Avon Products: Avon Foot Works Foot Cream for Diabetics
• Kobayashi Health Care: Cracked Heel Repair Patch
• Microplane: Orange Blossom Foot Care Products
• Personal Products: K-Y Touch Foot Massage
• Carol' s Daughter: Rose Petal Pedicure Soak
• Bath & Body Works: True Blue Spa Shea Butter Foot Cream
• Novartis Consumer Health: Lamisil AF Defense