Men's Underwear - US - December 2006

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Little real term growth
• The men' s underwear consumer
• Older consumers form stable base, but future of market is in youth
• Younger respondents more likely to buy and more likely to buy more
• Notable differences in purchase by race/ethnicity
• Younger and older consumers look for different things in underwear
• Underwear goes upscale
• Women help drive the market
• Foreign trade matters figure prominently in men' s underwear
• The future
• Market Drivers
• Demographic shifts
• Young male population grows, increases sales
  • Figure 1: Adult male population, by age, 2001-11
• Minority populations grow
  • Figure 2: Population, by race and Hispanic origin, 2001-11
  • Figure 3: Age distribution of the population, by race/ethnicity, 2006
• Blacks
• Hispanics
• "Premiumization" seen in the overall men' s clothing market
• Underwear gets an upgrade
• Retailer consolidation means greater competition
• Increased price competition
• Women are active market participants
  • Figure 4: Enjoyment of clothes shopping, by gender, May 2004-May 2005
• Market Size and Trends
• Market size
  • Figure 5: Retail sales of men' s underwear, at current and constant prices, 2001-06
  • Figure 6: Graph: Retail sales of men' s underwear, at current and constant prices, 2001-06
• Market Segmentation
• Overview
  • Figure 7: Sales of men' s underwear, by garment type, 2004 and 2006
  • Figure 8: Graph: Sales of men' s underwear, by garment type, 2004 and 2006
• Undershirts
  • Figure 9: Sales of men' s undershirts, at current and constant prices, 2001-06
  • Figure 10: Under Armour ad featuring young, tough black athletes
• Briefs
  • Figure 11: Sales of men' s briefs, at current and constant prices, 2001-06
• Boxers
  • Figure 12: Sales of men' s boxers, at current and constant prices, 2001-06
• Boxer-briefs
  • Figure 13: Sales of men' s boxer-briefs, at current and constant prices, 2001-06
• Thermal
  • Figure 14: Sales of men' s thermal underwear, at current and constant prices, 2001-06
• Supply Structure
• Foreign trade
• Overview
• Imports
  • Figure 15: Total U.S. imports of men' s underwear*, by country/region, 2004 and 2006
• Exports
  • Figure 16: Total U.S. exports of men' s underwear*, by country/region, 2004 and 2006
• Selected company and brand profiles
• Fruit of the Loom
• Hanesbrands Inc
• Jockey International
• Joe Boxer
• Calvin Klein/Warnaco
• Smaller/growing brands
• Advertising and Promotion
• Newcomers go directly to the consumer
• Company and brand activity
• Hanesbrands
  • Figure 17: Hanes ad featuring the ComfortSoft Waistband
• Fruit of the Loom
  • Figure 18: Fruit of the Loom ad featuring "Blues Collection"
• Jockey
• Calvin Klein
• Retail Distribution
• Introduction
  • Figure 19: Retail sales of men' s underwear, by channel, 2006
  • Figure 20: Where men' s underwear is bought, October 2006
  • Figure 21: Average price of men' s underwear, by channel, 2004
• Mass merchandisers
• Specialty/apparel stores
• Department stores
• Consolidation impacts number of channels selling men' s underwear
• National discount chains
• The Consumer
• Introduction and Summary
• Introduction
• Summary
• Men' s underwear
• Incidence of purchasing men' s underwear
  • Figure 22: Men' s incidence of buying men' s underwear in last 12 months, October 2006
  • Figure 23: Men' s incidence of buying men' s underwear in last 12 months, by age, October 2006
• Frequency of buying men' s underwear
  • Figure 24: Frequency of buying men' s underwear, mean summary, October 2006
• Quantity bought
  • Figure 25: Mean number of men' s underwear purchased, by type, by age, October 2006
  • Figure 26: Mean number of men' s underwear purchased, by type, by race/ethnicity, October 2006
• Brands purchased
  • Figure 27: Men' s underwear brands purchased in past 12 months, October 2006
  • Figure 28: Men' s underwear brands purchased in past 12 months, by age, October 2006
  • Figure 29: Men' s underwear brands purchased in past 12 months, by race/ethnicity, October 2006
• Where men' s underwear are purchased
  • Figure 30: Where men' s underwear is bought, October 2006
  • Figure 31: Where men' s underwear is bought, by age, October 2006
• Reasons for buying men' s underwear
  • Figure 32: Reasons for purchasing men' s underwear, October 2006
  • Figure 33: Reasons for purchasing men' s underwear, by race/ethnicity, October 2006
• Attitudes towards buying men' s underwear
  • Figure 34: Attitudes towards buying men' s underwear, agree summary, October 2006
  • Figure 35: Attitudes towards buying men' s underwear, agree summary, by age, October 2006
  • Figure 36: Attitudes towards buying men' s underwear, agree summary, by race/ethnicity, October 2006
• Teens and underwear
• Incidence of purchase
  • Figure 37: Teens' incidence of buying men' s underwear in last 12 months, October 2006
• Number of underwear purchased
  • Figure 38: Number of pairs of underwear bought by/for teens, by type, October 2006
• Reasons for purchase
  • Figure 39: Teens' reasons for buying men' s underwear, October 2006
• Where underwear are bought
  • Figure 40: Where teens bought underwear, October 2006
• Brands of underwear purchased
  • Figure 41: Brands of men' s underwear bought by teens, October 2006
• Teens' attitudes towards buying underwear
  • Figure 42: Teens' attitudes towards buying men' s underwear, agree summary, October 2006
• Women' s purchase of men' s underwear
• Incidence of buying men' s underwear
  • Figure 43: Women' s incidence of buying men' s underwear in last 12 months, by age, October 2006
• Reasons for buying men' s underwear
  • Figure 44: Women' s reasons for buying men' s underwear, by age, October 2006
• Future and Forecast
• Future trends
• Product innovation drives prices higher
• New hope for briefs
• Regulation
• Market forecast
• Men' s underwear
  • Figure 45: Forecast of total U.S. sales of men' s underwear, at current and constant prices, 2006-11
  • Figure 46: Forecast of total U.S. sales of men' s underwear, at current and constant prices, 2006-11
• Men' s undershirts
  • Figure 47: Forecast of U.S. sales of men' s undershirts, at current and constant prices, 2006-11
• Men' s briefs
  • Figure 48: Forecast of U.S. sales of men' s briefs, at current and constant prices, 2006-11
• Men' s boxers
  • Figure 49: Forecast of U.S. sales of men' s boxers, at current and constant prices, 2006-11
• Men' s boxer-briefs
  • Figure 50: Forecast of U.S. sales of men' s boxer-briefs, at current and constant prices, 2006-11
• Men' s thermal underwear
  • Figure 51: Forecast of U.S. sales of men' s thermal underwear, at current and constant prices, 2006-11
• Forecast Factors
• Appendix: Trade Associations
• Appendix: Additional Consumer Tables
  • Figure 52: Brands of men' s underwear purchased, October 2006
  • Figure 53: Brands of men' s underwear bought by teens, October 2006