Abstract
In RoI, total sales increased for most sectors of toys, yet console sales fell by 23% and action figure sales fell by 9%. Computer software constitutes the largest proportion of total sales with £29.2 million in NI and €83.7 million in RoI in 2006. Plush and Action figures accounts for the lowest sales volume between 2001-2005 in All-Ireland.
The future looks bright for the toy and game industry in the future as 2006/2007 is set to be a bumper year. The infant sector will continue to prosper as population of children in RoI continues to grow significantly. Another factor indicating a positive future for toys and games is that several major movie releases including Transformers and Teenage Mutant Ninja Turtles will encourage sales of merchandised toys.
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