Abstract
This report gives industry marketers, manufacturers, retailers, and investment professionals what they need to know to broaden their understanding of the dynamic slimming meals market. It also shares insights to help grow sales to both existing and new customers. For example, the report:
- Analyzes consumer category trends and how they help shape attitudes toward slimming
- Details consumers' attitudes toward weight management and tracks corresponding product introductions
- Studies female consumers and how their eating patterns affect the market
- Provides actionable analysis of competitive products, such as cereal, nuts, and dairy foods
- Explores new marketing opportunities centered on consumer lifestyles and wellness trends.
To do so, Mintel relies on its own proprietary consumer research and product database information, as well as statistical analysis and thorough primary and secondary research. These give industry participants a competitive edge in formulating, positioning, and marketing frozen snacks.
The report breaks the market down into its parts-frozen slimming meals, meal replacement drinks and sports and energy bars-to provide segment-specific brand and sales analysis.
Slimming foods include food products marketed to promote weight loss or weight maintenance. The primary category in this market is made up of frozen meals under the brand names Weight Watchers, Lean Cuisine, Lean Gourmet and Healthy Choice. The brand Lean Pockets is also included.
Other products touched upon in this report include meal replacement bars, sports and energy bars and weight control drinks. While sports and energy bars are not positioned as weight loss products, Mintel has included them in this report because some consumers use them as meal replacements.
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