Abstract
The deodorants and bodysprays market is a mainstream toiletries sector with elements of mass fragrances. The principal issues, given high penetration levels, are building market value and encouraging greater frequency of usage
The route to success in this respect is through added-skincare benefits and by retaining young consumers. Bodysprays, in particular, are used by teenagers who move onto fragrances as they become young adults - these consumers might be retained if bodysprays were one element of a complete fragrance range
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