Abstract
The market for sugar and artificial sweeteners in the UK is in long-term decline in volume terms, due to the growth in consumers avoiding sugar - the mainstay sector in this market. However, tonnage is declining significantly as a result of the greater concern among consumers about their eating habits as well as a decline in the consumption of hot drinks and cold breakfast cereals. In the artificial sweeteners sector, volume sales have remained static since 2003 and in 2006 market value collapsed due to stringent cuts in RSPs.
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