Abstract
The package industry is in crisis with millions of holidaymakers exploiting the power of the Internet and low cost air travel to make their own arrangements. No-one is fazed by the prospect of a journey to the Mediterranean anymore - it' s as easy and familiar as a trip to Tesco.
Many package operators and travel agencies are seeking to diversify into products such as long-haul which enable them to add greater value for the customer. Long-haul is a growing market, up by around 28% over the past five years, compared to 19% for all overseas holidays. More consumers are growing familiar with frequent European travel and crave the “hit” of new holiday experiences.
But will long-haul travellers remain loyal to the package industry any more than short haul? What kind of long-haul products are most likely to succeed? Can their ever be a “mass market” in long-haul travel, or is it an elitist pursuit?
This report investigates these issues and analyses the current make-up and dynamics of the UK long-haul holiday market, past, present and future; investigating the core trends in supply, consumer trends and new developments impacting on the marketplace.
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