Abstract
This report on the U.S. cracker market gives industry marketers, manufacturers and retailers what they need to know to make informed decisions in tailoring marketing messages to varied consumers, launch new products that are timely and “on trend,” and develop retail strategies to help invigorate sales in this mature market.
Topics covered by this report include:
- How the market is challenged by the increasing number of snack foods that compete with crackers on taste, health, and benefits
- Consumers' priorities and concerns about a number of health issues, including trans fat, whole grains, glycemic index, and gluten-free
- How consumer demand for convenience instigates packaging trends, helping the market to better position itself against competitive snack foods
- Which segments of the cracker market are growing sales and which are not- and more imperatively, why
- Positioning and promotion of various leading brands
- Who the cracker consumers in households are, and when they eat crackers
- How cracker consumers prioritize consumption, cracker choice, meal occasion and customization through toppings and companion foods
- Attitudes and opinions of cracker consumers, including product interest and opinions/beliefs regarding health claims
This report covers the following crackers:
- Saltines
- Graham crackers
- Flavored and unflavored crackers
- Cheese crackers
- Butter crackers
- Sandwich or filled crackers
- Breadsticks
- Matzoh crackers
- A variety of grain-based and water or table crackers
This report contains US IRI InfoScan data.
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