Abstract
Mintel' s Leisure Intelligence series is currently divided into three sectors:
- Leisure Pursuits
- Catering
- Travel
These three complementary sectors combine to give you ultimate flexibility, whether you want an industry-focused base of information, or a complete picture covering a wide range of consumer-based markets. Within each sector, every report provides a thorough analysis of the market, looking at:
- Market Factors
- Market Size and Trends
- Market Segmentation
- The Supply Structure
- Advertising and Promotion
- Distribution (when applicable)
- The Consumer
- The Future
- Forecast
Combining exclusive consumer research with key trade interviews, these reports provide an up-to-date overview of the leisure marketplace, looking at changing trends in an industry constantly developing to suit the modern consumer. Backed up by formal desk research from trade and government sources, the Leisure Intelligence series looks at each sector with a fresh impetus, underlining the importance of the entertainment factor in leisure but establishing new trends such as the sporting mix and other special interests.
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