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Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Stronger market demand
- New product development is more upmarket
- Furniture landscape is changing
- Internal Market Environment
- The PC is a focus in the home
- Figure 1: Household ownership of PCs, 2002-06
- Growth in peripherals -- where to put them?
- Furnishing inspiration
- Figure 2: Agreement with lifestyle statements, 2002-06
- Broader Market Environment
- Rise in homeworking
- Figure 3: Self-employed and homeworking, 2002-06
- Healthy economic prospects
- Figure 4: Index of PDI and consumer expenditure, at constant 2001
prices, 2001-11
- Favourable inflation rates
- Figure 5: UK inflation rates, all goods and household goods UK, 2001-06
- The housing market
- Figure 6: House prices, transactions and average number of years between
moves, 2001-11
- More house purchases means more furniture
- Figure 7: Household tenure, 2001-11
- More one-person households
- Population trends
- Figure 8: Trends and projections in UK population (000s), by age group,
2001-11
- Competitive Context
- The furniture market
- Figure 9: Retail sales of in-home furniture, 2001-06
- Successful sectors
- Figure 10: Annual percentage change in furniture sales, 2001-06
- Furniture retailing in the doldrums
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points:
- Home office furniture weathers furniture downturn
- Figure 11: UK retail sales of home office furniture, 2001-06
- Future growth prospects
- Figure 12: Forecast of the UK home office furniture market, 2001-11
- Factors incorporated in the forecast
- Segment Performance
- Strong backing for flatpacks
- Figure 13: UK retail sales of home office furniture, by assembly method,
2002-06
- Desks are driving growth
- Figure 14: UK retail sales of home office furniture, by type of product,
2002-06
- Future potential
- Market Share
- Companies and Products
- Furniture suppliers
- Tvilum-Scanbirk
- Bush Europe
- Sharps Home Office
- Retailer Profiles
- IKEA
- Argos
- John Lewis
- MFI
- Office suppliers:
- Staples/Office World
- PC World
- DIY retailers
- B&Q
- Homebase
- Brand Communication
- Advertising spend remains low
- Figure 15: Main monitored media advertising expenditure on home office
furniture, 2001-06
- Staples dominates adspend
- Figure 16: Main monitored media spenders in office furniture and storage
systems, by advertiser, 2002-06
- Channels to Market
- Figure 17: UK retail sales of home office furniture, by value, by type
of outlet, 2002-06
- Internet retailing
- The Consumer -- Ownership
- Working patterns
- Working patterns
- Figure 18: Employment status, October 2006
- PC ownership
- Figure 19: Number of PCs in household, 2006
- Home office furniture owned
- Figure 20: Ownership of home office furniture, October 2006
- Workstations are here to stay?
- Figure 21: Top five pieces of home office furniture owned, October 2006
- Functional home furnishings
- The Consumer -- Purchase Decision
- Price points
- Figure 22: Expenditure on home office furinture, October 2006
- Multifunctional rooms
- Figure 23: Room in which home office furniture is kept, October 2006
- Varied distribution
- Figure 24: Where home office furniture is bought, October 2006
- Choices
- Figure 25: Factors* determining home office furniture choice, October
2006
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal Market Environment
- Figure 28: Household ownership of PCs, by gender, age, socio-economic
group, presence of children, marital status, working status, household size,
region, lifestage and Mintel' s Special Groups, 2006
- Figure 29: UK employment status, 2001-11
- Figure 30: Self-employed and homeworking, by gender, age, socio-economic
group, presence of children, marital status, working status, household size,
region, Mintel' s Special Groups and lifestage, 2006
- Figure 31: UK households and one-person households, 2001-11
- Figure 32: Population trends, by socio-economic group, 2001-11
- Market Value and Forecast
- Figure 33: UK housing market, 1996-2006
- The Consumer -- Ownership of furniture
- Figure 34: Number of PCs in household*, by gender, age, socio-economic
group, presence of children, marital status, working status, household size,
region, Mintel' s Special Groups and lifestage, 2006
- Figure 35: Ownership of home office furniture, by gender, age,
socio-economic group, region, lifestage, working status, household income,
household size, commercial TV viewing, Internet usage, presence of children,
newspaper readership, supermarket usage and homeworking, October 2006
- Figure 36: Number of PCs in household, by gender, age, socio-economic
group, presence of children, marital status, working status, household size,
region, lifestage and Mintel' s Special Groups, 2006
- The Consumer -- Purchase Decision
- Figure 37: Expenditure on home office furinture, by gender, age,
socio-economic group, region, lifestage, working status, household income,
household size, commercial TV viewing, Internet usage, presence of children,
newspaper readership, supermarket usage and homeworking, October 2006
- Figure 38: Room that home office is kept, by gender, age, socio-economic
group, region, lifestage, working status, household income, household size,
commercial TV viewing, Internet usage, presence of children, newspaper
readership, supermarket usage and homeworking, October 2006
- Figure 39: Where home office furniture is bought, by gender, age,
socio-economic group, region, lifestage, working status, household income,
household size, commercial TV viewing, Internet usage, presence of children,
newspaper readership, supermarket usage and homeworking, October 2006
- Figure 40: Cross-analysis of furniture owned, by what bought, October
2006
- The Consumer -- Further Analysis
- Figure 41: Repertoire of furniture owned, by gender, age, socio-economic
group, region, lifestage, working status, household income, household size,
commercial TV viewing, Internet usage, presence of children, newspaper
readership, supermarket usage and homeworking, October 2006
- Figure 42: Consumer typologies, by gender, age, socio-economic group,
region, lifestage, working status, household income, commercial TV viewing,
household size, Internet usage, presence of children, newspaper readership,
supermarket usage and homeworking, October 2006
- Figure 43: Consumer typologies, by factors determining home office
furniture choice, October 2006
- Figure 44: Consumer typologies, by where furniture is purchased, October
2006
- Figure 45: Prices paid for home office furniture, by consumer
typologies, October 2006
- Figure 46: Home office furniture owned, by consumer typologies, October
2006
- Figure 47: Where home office furniture kept, by consumer typologies,
October 2006
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