Plus Size, Teens and Women - US - February 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Snapshot of the market
• More attention given to overweight Americans
• Number of manufacturers increasing
• Marketing and advertising remains complacent
• Traditional retailers competing with alternate channels
• Almost half of those surveyed have purchased plus size clothing recently
• Future trends for plus size fashions
• Market Drivers
• Teens are accepting of larger sizes, and looking for trendy clothes
  • Figure 1: Prevalence of obesity among children aged 6-19, by age, 1971-2002
• Current female population is overweight
• Plus size e-tailers take a progressive approach to sizing and attitude
• Igigi.com designs based on body shape; not just size
• Vanity sizing attracts smaller plus size women
• Choices and availability improve
• Being overweight becomes more acceptable
  • Figure 2: Prevalence of overweight and obesity among Americans, by gender and age, 1988-94 and 1999-2002
• Avoiding the plus size association
• Designer/retail prejudice
• "Image" zoning
• Hide and seek shopping
• Market Size and Trends
• Market size
  • Figure 3: Sales of plus size clothing, at current and constant prices, 2001-06
  • Figure 4: Graph: Sales of plus size clothing, at current and constant prices, 2001-06
  • Figure 5: U.S. retail sales of women' s clothing, at current and constant prices, 2000-05
• Market trends
• Supply Structure
• Figure 6: Retailers of plus size clothing, by number of stores, 2001-06
• Niche suppliers expand
• Company profiles
• Hanesbrands
• Liz Claiborne Inc.
• Tarrant Apparel Group
• Soho Compagnie
• Advertising and Promotion
• Overview
• Company-specific activity
• Charming Shoppe, Inc.
• The Gap
• Retail Distribution
• Introduction
• Mass merchandisers
• Wal-Mart
• Target
• Department stores
• Kohl' s
• Federated Department stores
• Plus size specialty stores
• Charming Shoppes, Inc.
• Hot Topic Inc.
• Talbots, Inc.
• Urban Brands
• United Retail Group, Inc.
• Gap Inc.
• Direct retailers
• Igigi.com
• Other online retail sites
• The Consumer
• Introduction
• Summary
• Women' s plus size clothing purchase
  • Figure 7: Plus size clothing purchased in the past 12 months, by age, December 2006
  • Figure 8: Plus-sized clothing purchased in the past 12 months, by household income, December 2006
  • Figure 9: Plus size clothing purchased in the past 12 months, by region, December 2006
• Sources of plus size clothing
  • Figure 10: Sources of plus-sized clothing, by age, December 2006
  • Figure 11: Sources of plus size clothing, by household income, December 2006
• Sources of teen purchases
  • Figure 12: Sources of plus size clothing--teen girl respondents, by age, December 2006
• Attitudes towards shopping for plus size clothing
  • Figure 13: Attitudes towards shopping for plus size clothing, by age, December 2006
  • Figure 14: Attitudes towards shopping for plus size clothing, by household Income, December 2006
• Teen attitudes towards shopping for plus size clothing
  • Figure 15: Attitudes towards shopping for plus size clothing--teen girl respondents, by age, December 2006
• Availability of clothing
  • Figure 16: Change in available plus size clothing in the past year, by age, December 2006
  • Figure 17: Change in available plus size clothing in the past year, by household income, December 2006
• The plus size shopping experience
  • Figure 18: Selection of plus size clothing, by age, December 2006
• Ways to improve the plus size landscape
  • Figure 19: Ways to improve plus size shopping, by age, December 2006
• What improvements teens would like to see
  • Figure 20: Ways to improve plus size shopping--teen girl respondents, by age, December 2006
• Discontinued or hard to find?
• Women watching their diets
  • Figure 21: Women watching their diet, by age, May 2005-June 2006
  • Figure 22: Women watching their diets, by household income, May 2005-June 2006
  • Figure 23: Women watching their weight, by ethnicity, May 2005-June 2006
• Reasons for watching diet
  • Figure 24: Reasons for watching diet, by age, May 2005-June 2006
• Future and Forecast
• Future trends
• Baby Boomers--changing shapes, harder to stay thin
  • Figure 25: Female population projections, by age, 2005-15
• Differentiation and choices will continue to grow
• Sizing improvement boosts sales
• Market forecast
• Plus size clothing
  • Figure 26: Forecast of total U.S. sales of plus size clothing, at current and constant prices, 2006-11
  • Figure 27: Previous and forecast of total U.S. sales of plus size clothing, at current prices, 2001-11
• Forecast factors
• Appendix: Trade Associations