Attitudes to Food: Weight and Diet - US - March 2007

Table of Contents

• Scope and Themes
• What you need to know
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Key ideas
• Market background
• Consumption trends and behavior
• Weight control--a losing battle
• Attitudes and beliefs about diet and health
• Convenience
• Future trends
• Market Background
• Significant change in consumption patterns
  • Figure 1: Average daily per capita calories consumed,* by food group, 1970-2004
• Effects of an aging population
  • Figure 2: U.S. resident population, by age, 2000 and 2005
• Family influence is strong
  • Figure 3: U.S. resident families, by number of own children under age 18, 2005
• Diseases and associated risk factors
  • Figure 4: Diseases and associated risk factors, by race and gender, 2004
• Weight control concerns
  • Figure 5: Age-adjusted percent distributions of Body Mass Index (BMI) among persons 18 years of age and over, by gender and age, 2003/04
  • Figure 6: Prevalence of overweight* among U.S. children and adolescents (aged 2-19), 1974-2004
• Consumption Trends and Behavior
• Overview
• Dietary guideline changes take hold
• Trans fat initiatives
  • Figure 7: Trans fat initiative timeline (selected actions), 2005-07
• Awareness of dietary guidelines
  • Figure 8: Awareness of USDA dietary guidelines, by age, February 2007
• Organic foods gain popularity
  • Figure 9: Total U.S. retail dollar sales of organic food through FDM and natural supermarket
  • Figure 10: Frequency of organic food purchases, 2000 and 2005
• Consumption patterns
  • Figure 11: Consumption frequency of selected food groups, February 2007
  • Figure 12: Consumption frequency of food groups--mean number of times per week, by age,
• Eating influences
  • Figure 13: Influences on eating, by age, February 2007
  • Figure 14: Influences on eating, by presence of children, February 2007
• Behavior modification
  • Figure 15: Food limitations, by gender, February 2007
  • Figure 16: Food limitations, by age, February 2007
  • Figure 17: Food limitations, by educational attainment, February 2007
• Are people eating less fast food?
  • Figure 18: Trend: Average number of times eaten at fast food/drive in restaurant in last 30 days, 2001-06
  • Figure 19: Trend: Incidence of thinking fast food is all junk, 2001-06
  • Figure 20: Selected breakfast menu additions, Menu Insights, 2006-07
• Interest in diet trends
  • Figure 21: Interest in diet trends, by gender, February 2007
  • Figure 22: Interest in diet trends, by age, February 2007
    • Figure 23: Interest in diet trends, by race/ethnicity, February 2007
• GNPD food claims: An opportunity to promote preventive foods
  • Figure 24: Top ten food claims in new product launches in the U.S., by quarter, 2006
• Weight Control
• Overview
• Perceived weight
  • Figure 25: Perceptions of own weight, by gender, February 2007
  • Figure 26: TV ad for Everslim featuring mother/doctor testimonial
  • Figure 27: TV ad for H-57 featuring "Vito" from the Sopranos
  • Figure 28: TV ad for Nutrisystem featuring Dan Marino
  • Figure 29: Perceptions of own weight, by age, February 2007
• Prevalence of dieting or weight control
  • Figure 30: Prevalence of watching or controlling diet, by key demographics, May 2005-June 2006
• Reasons for watching one' s weight
  • Figure 31: Reasons for watching weight, by age, May 2005-June 2006
• Types of foods purchased when watching one' s diet
  • Figure 32: Type of foods purchased when watching diet, by age, May 2005-June 2006
• Attitudes and Beliefs About Diet and Health
• Overview
• Purchase decisions
  • Figure 33: Factors that influence grocery shopper' s purchase decisions "a lot," 2006
  • Figure 34: Food purchase interests and concerns, by gender, February 2007
  • Figure 35: Food purchase interests and concerns, by educational attainment, February 2007
• Health, diet beliefs and actions
  • Figure 36: Attitudes toward health and diet, by gender, May 2005-June 2006
  • Figure 37: Attitudes toward health and diet, by age, May 2005-June 2006
  • Figure 38: Attitudes toward health and diet, by educational attainment, May 2005-June 2006
• Challenges to healthy eating
  • Figure 39: Major reasons for not eating a healthy diet, 2006
• Influence of eating on health and wellbeing
  • Figure 40: Perception of health and looks as they relate to diet, by age, February 2007
• Perceptions of harmfulness of fat, cholesterol, salt and sugar
  • Figure 41: Perceived harmfulness of fat, cholesterol, salt and sugar, by gender, February 2007
  • Figure 42: Perceived harmfulness of fat, cholesterol, salt and sugar, by age, February 2007
• Food safety
  • Figure 43: E. coli O157:H7 outbreaks, 2006
  • Figure 44: Acting on food safety warnings, December 2006
• Convenience: Attitudes, Fast Food and Consumer Anomalies
• Overview
• Time pressures
  • Figure 45: Time pressures on eating and taking care of self, by gender, May 2005-June 2006
  • Figure 46: Time pressures on eating and taking care of self, by age, May 2005-June 2006
• Expenditures on food at home and away from home
  • Figure 47: Average annual expenditures per consumer unit, food at home & food away from home,
  • Figure 48: New menu items with low calorie, low-fat and/or light claim at QSRs or fast casual
• Frequency of eating out versus eating at home
• Figure 49: Frequency of eating out or cooking at home, February 2007
• Fast food
• Fast food restaurant visitation
  • Figure 50: Average visits to fast food restaurants, by key demographics, May 2005-June 2006
• Meals eaten at fast food restaurants
  • Figure 51: Fast food meal preferences, by age, May 2005-June 2006
• Intentions vs. actions: Fast-food as part of your weight loss plan?
  • Figure 52: Incidence of going to/eating/drinking food and drink establishments/products by dieting/exercise status
• Future Trends
• An aging population
  • Figure 53: Projections of U.S. resident population, by age, 2005 and 2015
• Ethnic diversity fuels what attitudes?
  • Figure 54: Population, by race and Hispanic origin, 2002-12
• Organic food interest continues to grow; distribution broadens
  • Figure 55: Forecast of organic food through FDM and natural supermarket channels, at current and constant prices, 2006-11
  • Figure 56: Growth of menu items using natural, naturally raised or organic claims, Menu Insights, Q1 2005-Q2 2006
• Holy grail of diet and health--a continuing quest
• Appendix: Trade Associations
• Appendix: Simmons Cohorts
  • Figure 57: Married couples cohorts
  • Figure 58: Single women cohorts
  • Figure 59: Single men cohorts