Abstract
This report provides stakeholders-marketers, manufacturers, distributors and retailers-in the cheese industry with analysis and insights that can help them make informed decisions in positioning marketing messages, new product launches, and retail strategies that can help invigorate sales in the market. Such insights include:
- Why cheese sales are growing at alternate channels such as convenience and drug stores
- Why only one segment is growing and the other three are declining
- Understanding the influence of population shifts in the U.S. on the cheese industry
- Influence of per capita cheese consumption trends on the market
- Relevance of innovation to market growth
- How pricing strategy influences manufacturers' market share
- How race and ethnicity of consumers influences the cheese industry
Using proprietary consumer research, statistical analysis, and other information tools such as Mintel Global New Products Database, Mintel provides actionable insights for the cheese market on the issues listed above, and on many other industry matters.
This report covers the main categories of cheese, including whole and shredded natural cheese, American and other processed cheese, cream cheese, ricotta cheese, cottage cheese, aerosol or squeezeable cheese, and refrigerated and shelf-stable grated cheese. The topics covered are mostly dairy cheese, but include, where possible, other types such as goat cheese. Imitation cheese is included as part of processed cheese.
Excluded from this report are yogurt cheese, cheese sauces and cheese dips. Sales to the foodservice, restaurants and fast food establishments or to food manufacturers are also excluded.
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