Chilled Desserts - UK - March 2007

Table of Contents

• Issues in the Market
• Key themes
• Definitions
• Market in Brief
• Rising sales
• Cream cakes are still an important sub-sector
• ' Sharing desserts' are the key to growth
• Marks & Spencer driving the market
• Healthy eating is not for everybody
• Internal Market Environment
• Key points:
• Attitudes towards eating
  • Figure 1: Agreement with selected attitudinal statements, 2002-06
  • Figure 2: Agreement with ' I consider my diet to be very healthy' and ' I like to treat myself' , by socio-economic group, 2006
• ABs most likely to be healthy eaters
• Younger consumers eat what they want
• Gourmet accountancy
• Fresh vs. frozen
• Home baking
  • Figure 3: UK market for home baking products, 2001-06
• Making desserts for themselves
• Home entertaining
  • Figure 4: Agreement with the statement ' I enjoy entertaining people at home' , 2002-06
• Quality and decadence needed
• Weather and seasons
• Christmas temptations
• The influence of temperature
  • Figure 5: Mean summer and winter temperatures in the UK, 2002-06
• Broader Market Environment
• Key points:
• More people to eat desserts
  • Figure 6: Trends in population, by age, 2001-11
• Households get smaller
• More working women
  • Figure 7: Women in employment, 2002, 2006 and 2011
• Spending under tighter control
• Competitive Context
• Key points:
• What' s for pudding?
• Other types of dessert
  • Figure 8: UK retail sales of desserts directly competing with the chlled dessert market, 2001-06
  • Figure 9: UK retail sales of ice cream, yogurt and chilled pot desserts, 2001-06
• Choices abound in desserts
  • Figure 10: UK retail sales of cakes and cake bars, 2001-06
• Healthy desserts
  • Figure 11: UK retail sales of fresh fruit, by type and value, 2002-06
• A leopard can change its spots
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Value and Forecast
• Key points:
• Impressive growth
  • Figure 15: UK retail sales of chilled desserts, by volume and value, 2001-06
• Desserts are for sharing
  • Figure 16: UK retail sales of chilled desserts, by leading sector, by volume and value, 2004-06
• Decline in ' in-store' bakeries (ISB)
• Future growth potential
  • Figure 17: UK forecast sales of the chilled desserts market, by value, 2006-11
• Factors incorporated in the forecast
• Segment Performance
• Key points:
  • Figure 18: UK retail value sales of chilled desserts, by product, 2004-06
• Cream cakes are becoming less popular
  • Figure 19: UK retail value sales of cream cakes, by product, 2004-06
• Trifle -- staid, but still being eaten
• Cheesecakes booming
  • Figure 20: UK retail value sales of cheesecake, by product size, 2004-06
• Mixed fortunes for pastry products
• The rise of sponge puddings
• Crumble replacing pies
• The search for new products will go on
• Market Share
• Key points:
• An own-label market
• Companies and Products
• Key points:
• Dairies
• Large chilled food companies
• Uniq leads the way
• The emergence of Bakkavör
• Greencore
• Kerry Food Group -- a key supplier of desserts
• Northern Foods is in the process of exiting this market
• Companies with more varied interests
• The Real Good Food Company PLC
• Premier Foods
• Smaller specialists
• Rapid expansion for Farmhouse Fare
• Elisabeth the Chef
• Samworth Brothers
• G
• Brand Communication
• Key points:
• Very little above-the-line advertising...
  • Figure 21: Main monitored media advertising expenditure on chilled desserts, 2002-06
• ...but there is some press coverage
  • Figure 22: Main monitored media advertising expenditure, by leading manufacturer, 2002-06
• Driving sales
• Channels to Market
• Key Points
  • Figure 23: UK retailer share of chilled desserts*, by value, 2002-06
• Tesco takes the largest bite
  • Figure 24: Tesco: Sales of chilled desserts*, by product sector, 2004 and 2006
• Marks & Spencer -- ' the' place for desserts
  • Figure 25: Marks & Spencer: Sales of chilled desserts*, by product sector, 2004 and 2006
• Sainsbury' s flagging?
  • Figure 26: Sainsbury' s: Sales of chilled desserts, by product sector, 2004 and 2006
• The Consumer -- Usage
• Dessert eaters
  • Figure 27: Agreement with the statement ' I eat a lot of desserts' , 2002-06
• Ready-to-eat desserts
  • Figure 28: Frequency of consumption of ready-to-eat desserts, 2002-06
• Some cutbacks
  • Figure 29: Proportion of total users, by weight of usage, 2002-06
• Frequent buyers
• Consumer -- Attitudes and Motivations
• Products bought
  • Figure 30: Chilled desserts bought in the last 12 months, November 2006
• Dessert anyone?
  • Figure 31: Consumer chilled dessert preferences, November 2006
• Trendy puddings buck the trend
• A woman' s choice
• The North is a different world
• Demand or supply?
• Eating occasions
  • Figure 32: Consumption occasions of chilled desserts bought in the last 12 months, November 2006
• Reserving it for a special occasion
• Sunday is special
• Anyone for tea?
• Tempted by savings
• Products for different occasions
  • Figure 33: Chilled dessert preferences and consumption occasion, November 2006
  • Figure 34: Attitudes towards chilled desserts, November 2006
• ABs have strong reservations
• Trying to be good
• Satisfying consumer wants
• The importance of special offers
• Appendix
• Consumer research
• ACORN
• Advertising data
• Abbreviations
• Internal market environment
  • Figure 38: Agreement with selected attitudinal statements, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel' s Special Groups and BMI, 2006
  • Figure 39: Agreement with selected attitudinal statements, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
  • Figure 40: Agreement with the statement ' I enjoy entertaining people at home' , by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage, Mintel' s Special Groups and BMI, 2006
  • Figure 41: Those who have purchased chilled or frozen desserts for home entertaining in the last 12 months, by gender, age, socio-economic group, region, marital status, working status, presence of children and lifestage, November 2005
  • Figure 42: Attitudes towards Christmas cooking/eating, by gender, age and socio-economic status, November 2005
• Broader market environment
  • Figure 43: UK households and one-person households, 2001-11
  • Figure 44: Working population, by gender, 2001-11
  • Figure 45: PDI and consumer expenditure, at constant 2001 prices, 2001-11
• Age profiles
  • Figure 46: Trends in population, by age, 2001-11
• The Consumer -- Usage
  • Figure 47: Agreement with the statement ' I eat a lot of desserts' , by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
• Ready-to-eat desserts (not cakes and gateaux) eaten in the last 12 months
  • Figure 48: Consumption of ready-to-eat desserts (not cakes and gateaux) in the last 12 months, by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
• The Consumer -- Attitudes and Motivations
  • Figure 49: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 50: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 51: Chilled desserts bought in the last 12 months, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 52: Consumption occasion of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 53: Consumption occasion of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 54: Agreement with lifestyle statement ' We rarely sit down to a meal toegther at home' , by gender, age, socio-economic group, presence of children, marital status, working status, household size, region, lifestage and Mintel' s Special Groups, 2006
  • Figure 55: Attitudes towards chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 56: Attitudes towards chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage, household size, car usage, detailed lifestage groups and terminal education age, November 2006
  • Figure 57: Cross-analysis of type of chilled dessert bought and consumption occasion, November 2006
  • Figure 58: Cross-analysis of type of chilled dessert bought and attitudes towards chilled desserts, November 2006
  • Figure 59: Cross-analysis of consumption occasion of chilled desserts and attitudes towards chilled desserts, November 2006
• The Consumer -- Further Analysis
  • Figure 60: Repertoire of types of chilled desserts, by occasions to eat chilled desserts, November 2006
  • Figure 61: Repertoire of types of chilled desserts, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, November 2006
  • Figure 62: Clusters, by gender, age, socio-economic group, marital status, lifestage, presence of children, Mintel' s Special Groups, working status, tenure, region, ACORN category, media usage, supermarket usage and household size, November 2006
  • Figure 63: Clusters, by types of chilled dessert bought and repertoire of chilled desserts, November 2006
  • Figure 64: Clusters, by occasions to eat/buy chilled desserts, November 2006
  • Figure 65: Cluster groups, by attitudes towards chilled desserts, November 2006