[Report] UK In-car Technology Market Research, Trends, Analysis TOC

Issues in the Market
Main themes
Definition
Market in Brief
A market of size
ICT versus OE
A driven market
Global manufacturers in the driving seat
Outlook
Internal Market Environment
Key Points
Changing pace of technology
- Figure 1: Stereo/cassette/CD player ownership, 2002-06
Shifting up a gear -- satellite navigation
OE equipment set to drive overall sales
- Figure 2: Household ownership of satellite navigation for cars, 2003-06
R&D to fuel ICT
Multiple car ownership hints at portability
Ageing cars might stimulate aftermarket
- Figure 3: Trends in the UK car parc and new registrations, 2001-06
Second hand cars drive new technology purchases
- Figure 4: UK new and used car market size, 2001-11
It' s a steal!
Gadget mad
- Figure 5: Agreement with selected lifestyle statements about cars and driving, 2002-06
Key points
Rising motoring costs putting on the breaks
Environmental issues
Car parc
- Figure 6: Trends in UK population and car parc, 2001-11
Changing legislation
Market dynamics
It' s a man' s market
Ageing population -- mixed blessings
- Figure 7: Total UK population, by age group, 2001-11
Competitive Context
Key Points
Other means of transport
- Figure 8: Agreement with selected attitudinal statements, 2002-06
Competition from other technology
Mobile phones
Portable media devices
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Value and Forecast
Key Points
ICT drives value
- Figure 9: UK sales of In-car technology, 2001-07
Aftermarket and OE sales
- Figure 10: UK sales of in-car technology, by after sales and OE, 2001-07
Technology convergence is the future
Forecast
- Figure 11: Market size and forecast of In-car technology, by value, 2001-11
A standardised norm
Sector development: OE/Aftermarket
Factors incorporated in the forecast
Key Points
Aftermarket increasing
Satellite navigation overtakes CDs
- Figure 12: UK estimated sales of ICT aftermarket products, by type, 2002-07
Satellite navigation
Camera detectors
CD head units
iPod/MP3 and WMA
DVD/TV and games consoles
DAB radio head units
Cassette head units
Market Share
Key points
Blurring intensifies
Manufacturer market shares -- aftermarket
Tom Tom is Top
- Figure 13: Satellite navigation/safety camera units: Manufacturer market share (aftermarket), 2005-06
Safety camera/radar
Audio head units
- Figure 14: Audio head units: Manufacturer market share (aftermarket), 2006
DVD/TV and games units
Manufacturer market shares -- OE market
Audio head units (radio/CD/cassette/MP3/iPod)
Companies and Products
Alpine
Road Angel Group
Blaupunkt
Clarion
Garmin
Matsushita
JVC
Navman
Pioneer
Sony
TomTom
Brand Communication and Promotion
Key Points
- Figure 15: Main monitored media advertising expenditure on ICT, 2002-06
Sat nav dominates support
- Figure 16: Total spend on ICT, 2002-06
Top gear spender
- Figure 17: Main montored media spend on radio and in-car entertainment (not including Sat Nav), by top advertisers, 2002-06
...while manufacturers are more significant in the sat nav market
- Figure 18: Main montored media spend on Sat Nav, by top advertisers, 2002-06
Channels to Market
Key points
Multiples dominate
- Figure 19: Estimated ICT aftermarket sales, by outlet type, 2002-06
Halfords
Motor World
The Internet
The Consumer -- Ownership
Key Points
Who' s driving the market
- Figure 20: Consumer driving habits, November 2006
Technology owned
- Figure 21: Consumer ownership of in-car technology, by technology, November 2006
CD killed the radio star
Men and motors
- Figure 22: Consumer ownership of in-car technology, by gender, November 2006
Women drivers
Get them young
Who can afford it
Back seat drivers
Relieving traffic frustrations
Ownership levels
- Figure 23: Number of in car technology items owned,
The Consumer -- Aspirations
Key Points
Desire is strong
- Figure 24: In-car technology, consumer would like to own, by technology, November 2006
Potential market?
Sat nav the new star
- Figure 25: What technology consumers own by what they would like to buy, November 2006
Battle of the sexes
Where desire lies
Work on the kids
Needs are satisfied
- Figure 26: Items of in car technology consumers would like to buy, November 2006
- Figure 27: Items of in car technology consumers would like to buy, by technology type, November 2006
I would like...
Consumer Attitudes
Key Points
Consumer concerns
- Figure 28: Consumer attitudes towards in-car technology, November 2006
Concerns
Satisfaction all round
Pester power
Encouraging purchase
Love it or hate it
- Figure 29: Consumer attitudes to driving, November 2006
Women and children first
Appendix
Consumer research
ACORN
Advertising data
Abbreviations
Internal Market Environment -- detail
- Figure 31: Household ownership of cars, 2002-06
Broader Market Environment -- detail
- Figure 32: Full driving licence holders, by age and gender, 1992/1994-2004
Ownership -- Detailed consumer demographics
- Figure 33: Consumers who do/not drive, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, Household size and car ownership, November 2006
- Figure 34: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
- Figure 35: Consumer ownership of in-car technologies, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
Consumer Aspirations -- detailed consumer demographics
- Figure 36: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
- Figure 37: in-car technologies consumer would buy if they had the money, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
Consumer Attitudes -- Detailed consumer demographics
- Figure 38: Consumer attitudes towards driving, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
- Figure 39: Consumer attitudes towards buying in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
- Figure 40: Consumer attitudes towards in-car technology, by gender, age, social grade, martial status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing habits, supermarket used, household size and car ownership, November 2006
- Figure 41: Consumer typology by gender, age, social grade, marital status, lifestage, age of own children, Mintel' s Special Groups, working status, region, ACORN category, newspaper readership, commercial TV viewing and supermarket used, November 2006
- Figure 42: Typologies by number of items owned, November 2006
- Figure 43: Typologies by number of items they would like to buy, November 2006
- Figure 44: Consumer typology by items owned, November 2006
- Figure 45: Consumer typology by in car technology they would like to buy, October 2006

In-car Technology - UK - March 2007

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