Bingo - UK - April 2007

Table of Contents

• Issues in the Market
• Main issues
• Definition
• Abbreviations
• Market in Brief
• Smoking ban to hit in 2007
• Clubs feel the burden of legislation
• The social role of bingo
• The threat of the new breed of casinos
• Gala and Mecca still out in front
• Players getting younger
• Internal Market Environment
• Key points
• Smoking ban goes UK-wide in 2007
• Bingo clubs to be hardest-hit
• Coping with the ban
• Legislation and taxation
• Bingo under the new Gambling Act
• Social regulations and responsibility
• The tax burden
• Broader Market Environment
• Key points
• Targeting younger players in an ageing population
  • Figure 1: Trends in the age structure of the UK population, by gender, 2002-12
• Catering for the rise of the ABC1s
  • Figure 2: Forecast adult population trends, by socio-economic group, 2002-12
• Bingo and the working woman
  • Figure 3: Women in the UK workforce, 2002-12
• Competitive Context
• Key points
• Bingo and other gambling: competition or co-existence?
  • Figure 4: Bingo players' participation in other forms of gambling, 2006
• Softly, softly for bingo and the Lottery
• The super-casino cometh
• The online market
• Bingo and other leisure activities
  • Figure 5: Consumer expenditure on selected leisure activities, 2001-06
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points
• Number of UK clubs to decline even further
  • Figure 6: Number of bingo clubs in operation* in the UK, 1996-2007
• Value has compensated for volume...so far
  • Figure 7: The bingo market, 2001-12
• Eyes down for a rocky ride in 2007
• Difficult times ahead
• Factors used in the forecast
• Segment Performance
• Key points
• Playing for bigger money
  • Figure 8: Bingo clubs' gross revenue, by source, 2002-06
• More jackpots but now it' s time for a fag break
  • Figure 9: Number of gaming machines in bingo clubs, by machine category, 2002-06
• Catering -- opportunities in the smoke-free era?
• Market Share
• Key points
• Gala and Mecca out in front
  • Figure 10: Estimated share of bingo market, by number of clubs, 2007
• Seasonal bingo
• Companies and Products
• Gala Coral Group: all angles covered
• Financial performance
• Mecca Bingo: now it' s just gambling at Rank Group
• Financial performance
• Top Ten: one to watch
• Financial performance
• Carlton Clubs: suffering in Scotland
• Financial performance
• Other multiples
• Brand Communication and Promotion
• Key points
• Greater competition on the horizon
• Gala remains the biggest spender
  • Figure 11: Main monitored media expenditure, by leading bingo operators, 2002-06
• Making it personal
• Seasonal promos maintain interest
• Foxy lady
• Promoting the game
• The Consumer: Who Plays Bingo?
• Key points
• Still playing but less often
  • Figure 12: Participation in bingo (admission charged) in the last 12 months, 2002-06
• The changing profile of the bingo player
  • Figure 13: Profile of bingo players, by age and socio-economic group, 1996-2006
• Bingo' s demographics today
  • Figure 14: Participation in bingo (admission charged), by gender, age, socio-economic group, region, presence of children, marital status, working status, household size, lifestage and Mintel' s Special Groups, 2006
• They' re still mad for it up north
• Time on their hands
• Bingo players and the smoking ban
• Regular players
  • Figure 15: Cigarette smoking, by regular bingo players, 2002-06
• Occasional players
  • Figure 16: Cigarette smoking, by occasional bingo players, 2002-06
• The Consumer: Bingo' s Future Potential
• Key points
• A niche pastime, but with significant untapped interest
  • Figure 17: Bingo playing habits, November/December 2006
• Who are the potential players?
  • Figure 18: Bingo playing habits, by gender, age, socio-economic group, region, marital status, lifestage, presence of children, household income, Internet usage, daily newspaper readership, commercial TV viewing, TV reception and supermarket usage, November/December 2006
• Let' s hear it for the boys
• The next generation of bingo players
• Some potential to go upmarket
• CHAID
• What is CHAID analysis?
• The main target groups identified
  • Figure 19: CHAID analysis of bingo playing habits, November/December 2006