Impact of the Environment (The) - UK - April 2007

Table of Contents

• Issues in the Market
• Key issues
• 4 key themes
• Market in Brief
• Stern warnings on climate change
• Urgent reductions in UK carbon emissions
• The role of green grocery
• Organics and Fairtrade show the way
• Universal labelling essential
• Step-by-step involvement
• Staying green in the future
• Internal Market Environment
• Key Points
• Stern report
• Apathy vs activism
• The ' I can' generation -- decline of deference and the rise of individualism
• Is shopping the new politics?
• Think global, act local
• The media
• Newspapers
• TV channels
• An Inconvenient Truth
• Corporate social responsibility
• The green advantage
• Mainstreaming of green politics
• Green signposts
• Packaging
• Want not waste (not)
• Broader Market Environment
• Key Points
• UK vs. the rest of the world -- carbon footprint
  • Figure 1: Annual average carbon footprints, per person by selected countries, 2006
• One-person households
  • Figure 2: Changes in UK household size, 2002-12
• Customisation
• Single units make large impact
• AB socio-economic status growing
  • Figure 3: Changes in socio-economic status, 2002-12
• ABs drive change
• Ageing population
  • Figure 4: Changes in the UK demographic profile, by age, 2001-06
• Young choices
• Future
• The grey greens
• Future
  • Figure 5: Carbon footprint of the over-50s by age (UK), year2006
• Competitive Context
• Food leaves big prints
  • Figure 6: Average annual personal carbon scores per household appliance/service (kg)
• Other ethical food models
  • Figure 7: UK growth rate of ethical food and drinks products by sector 2002-06
• Organic growth
• Fairtrade
• Farmer' s markets
• Food politics -- competing for the green pound
• Carbon offsetting
• Strengths and Weaknesses in the Market
• Strengths
• Weaknesses
• Dilemmas in the market -- Ethical vs. Environmental Consumerism
• Key Points
• Food miles vs. carbon footprint
• Distance travelled vs means of transport
• Helping consumers to chose
• Fairtrade vs. low carbon footprint
• Fairtrade air-trade
• Long distance organics
• The Future
• Key Points
• Sustaining sustainability
• Green dictators
• The green consumer -- an oxymoron?
• Carbon offsetting
• Companies and Products
• Key Points
• Retailer profiles
• Poachers turned gamekeeper?
  • Figure 8: Summary of grocery retailer corporate responsibility policies, April 2007
• Company profiles
• Walkers
  • Figure 9: Make-up of carbon footprint of Walkers cheese & onion crisps pack 2006
• Innocent
• Nestlé
• Belu Mineral Water
• Brand Communication and Promotion
• Key Points
• Green is the new black
• Greenwash
• Advertising corporate commitment
• Environmental branding
• Consumer 1 -- Defining the Consumer -- TGI
• Key Points
• Ethical living on the rise
  • Figure 10: Agreement with selected lifestyle statements, 2002-06
• Ethical interest grows
• Eating greens
• ...is a dilemma for the consumer...
• .... and for the multiple grocers
• Older consumers take up environmental causes...
• ...but some feel excluded
• The cost of being green
• Recycling on the up
• Young consumers are the future
  • Figure 11: Agreement with lifestyle statements on environmental issues, 7-14-year-olds, 2002-06
• Green pester power
• Under 10s' black and white view of green
• Parental influence...
• ...or children influencing parents
• Young environmental concerns
  • Figure 12: Level of concern about environmental issues, 7-14-year-olds, 2002-06
• Children' s environmental angst deepens
• From worried to very concerned
• Consumer 2 -- The Consumer Journey
• Key Points
  • Figure 13: Actions now undertaken more often to help the environment, February 2007
• Consumers turning greener
• Saving the planet -- and money
• Less action on sourcing
• Age determines action
• The expense factor
• Special circumstances
• Repertoire analysis of environmental actions undertaken
  • Figure 14: Repertoire of actions of environmental help undertaken to reduce their carbon footprint February 2007 (row %)
• Ethical enthusiasts Es score highly as they are the most likely to be retired.
  • Figure 15: propensity to undertake seven or more actions to reduce carbon foot print, February 2007
• Younger consumers and those with families are the least concerned
• Repertoire of actions taken by the activity undertaken
  • Figure 16: Repertoire of Environmental activities to reduce carbon footprint by the type of environmental activity engaged in, February 2007 (column %)
• Easy steps first
• Hierarchy of actions
• Appendix
• Introduction
• Consumer research
• ACORN
• Abbreviations
• Consumer 1 -- Defining the consumer -- Detailed Demographics
  • Figure 21: Agreement with selected lifestyle statements, by demographic sub-group, 2006
  • Figure 22: Agreement with selected lifestyle statements, by demographic sub-group, 2006
  • Figure 23: Agreement with lifestyle statements on environmental issues, 7-14-year-olds, by demographic sub-group, 2006
• Consumer 2 -- The Consumer Journey -- Detailed demographics
  • Figure 24: Actions now undertaken more often to help the environment, February 2007
  • Figure 25: Actions now undertaken more often to help the environment, February 2007
  • Figure 26: Actions now undertaken more often to help the environment, February 2007
  • Figure 27: Actions now undertaken more often to help the environment, February 2007
• Repertoire Analysis -- Further Analysis -- Detailed Demographics
  • Figure 29: Repertoire of Environmental activities to reduce carbon footprint by the type of environmental activity engaged in, February 2007 (col %)
• Consumer 3 -- Changing Food Purchasing Habits -- Detailed Demographics
• Consumer 4 -- Reasons for not changing behaviour -- Detailed Demographics
• Consumer 5 -- Motivations for changing behaviour -- Detailed Demographics
  • Figure 34: Motivations for changing behaviour, February 2007
• Other analysis not included in the main body of the report