Maternitywear Retailing - UK - May 2007

Table of Contents

• Issues in the MarketKey issues
• Definitions
• Abbreviations
• Market in Brief
• The birth-rate is increasing
  • Figure 1: All live births, 1970-2005
• Who is giving birth?
  • Figure 2: Age of mothers at live birth of first child, 1970-2000
• Women born outside of the UK
  • Figure 3: All live births, by country of origin of mother, 1995 and 2005
• Where do they buy?
• Consumers have more money
• Growing number of young women
  • Figure 4: UK female population, by age group, 2002-12
• Celebrities and fashion
• Challenges for the market
• The future
• Drivers of future retail success in maternitywear
• Industry Insight
• Key points:
• The market
• Celebrities and maternitywear
• Regular fashion -- a threat?
• Catering for a wide spectrum of ages
• The larger size issue -- little demand for over 20
• The product
• Do maternity and special occasion mix?
• The lingerie issue
• Channels of distribution
• Entrants and exits
• Multichannelling maternitywear
• Online shopping is key
• Maternitywear for hire?
• Store environment and service
• Marketing activities
• Marketing to women
• The future
• Key drivers for retail success
• Internal Market Environment
• Key points:
• Female population
  • Figure 5: UK female population, by age group, 2002-12
• Women in employment
• Birth-rate
  • Figure 6: All live births and all live births within marriage, 1995-2005
  • Figure 7: All live births, 1970-2005
• Births within marriage
  • Figure 8: Numbers of UK marriages, 1950-2005
• Fertility
  • Figure 9: Birth-rates (all births), 2001-06
  • Figure 10: Total fertility rate -- UK, 1960-2006
• Age of women giving birth
  • Figure 11: Mean age of mothers at live birth, 1995-2005
  • Figure 12: Age of mothers at live birth of first child, 1970-2000
• Make-up of live births, by mother' s country of birth
  • Figure 13: All live births, by country of origin of mother, 1995 and 2005
• Fashion/celebrity trends
• Broader Market Environment
• Key points:
• Personal disposable income
  • Figure 14: UK personal disposable income (PDI), at current and constant prices, 2002-11
  • Figure 15: UK adult population aged 15+, by socio-economic group, 2001-11
• Consumer spending on garments/womenswear
  • Figure 16: Consumer expenditure on womenswear, at current and constant 2000 prices, 2001-06
• Clothing retail distribution
  • Figure 17: Sales through clothing retailers, at current and constant 2000 prices, 2001-06
  • Figure 18: Clothing channels of distribution (incl maternitywear), 2006
• Inflation
• Market in Context
  • Figure 19: UK retail sales of all womenswear and maternitywear, 2001-07
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Market Size and Forecast
• Key points:
• Market boosters
  • Figure 20: UK retail sales of maternitywear, at current and constant 2002 prices, 2002-07
• Forecast
  • Figure 21: Market size and forecast of maternity wear, at current and 2007 prices, 2002-12
• Factors incorporated in the forecast
• The Consumer -- Who Buys?
• Key findings
• Who buys?
  • Figure 22: Who buys maternitywear, by age and socio-economic group, January 2007
• Who Buys? -- Detailed Consumer Demographics
  • Figure 23: Who buys maternitywear and when did they buy it, by marital status, lifestage, socio-economic group, working status, tenure, region, ACORN categories, media usage, commercial TV viewing and supermarket used, January 2007
• The Consumer -- Where They Buy
• Key findings
  • Figure 24: Where shoppers bought maternitywear recently, by age and socio-economic group, January 2007
• Where They Buy -- Detailed Consumer Demographics
  • Figure 25: Where shoppers buy maternitywear, by marital status, lifestage, working status, tenure, region, ACORN categories, media usage, commercial TV viewing and supermarket used, January 2007
• Retail Competitor Analysis
• Key points:
  • Figure 42: Market share, by maternitywear retailer, january2007
• Outlets strategy
  • Figure 43: Summary of maternitywear retailers' market position and outlet strategies, 2006/07
• Retailers' performances
  • Figure 44: Main maternity retailers' sales and maternity market shares, 2006
• Future prospects -- winners and losers
  • Figure 45: Maternity retailers, winners and losers, 2006/07
• The Retailers
• Specialists -- Major retailers
  • Figure 46: Major retailers' (specialists) maternity product offer data, 2006/07
• Mothercare
  • Figure 47: Mothercare Plc, outlet numbers, 2002-07
  • Figure 48: Mothercare, financial performance, 2002-06
• Home shopping
• Mamas & Papas
• Blooming Marvellous
  • Figure 49: The Marvellous Group, financial performance, 2001-05
• Formes
  • Figure 50: Formes (UK) Ltd, financial performance, 2002-06
• JoJo Maman Bébé
  • Figure 51: JoJo Maman Bébé financial performance, 2002-06Specialists -- smaller companies, multichannel
  • Figure 52: Smaller maternity (multichannel) specialists product data, 2006/07
• Blossom Mother and Child
• Crave Maternity
• Definitely Baby
• Does My Tum Look Big in This/Bridesnbumps.com
• Home Mummy
• Isabella Oliver
• Nearly9
• Pumpkin Patch
• Push Maternity
• SéraphineCarla C Designer Maternity
• Pea in the Pod
• Polarn O. Pyret
• Internet retailers
  • Figure 53: Overview of Internet retailers' maternity product offer data, 2006/07
• Figleaves
• Net-a-Porter
• Amoralia
• Bras4mums
• FunMum
• Melba Maternity
• Tiffany Rose Maternity
• Wondermummy
• YummyMummy
• Mail order (traditional catalogues)
  • Figure 54: Mail order retailers' maternity product offer, 2006/07
• Redcats -- La Redoute and Vertbaudet
• N Brown Group plc -- Simply Be
• Other catalogues
• Non-specialist retailers
  • Figure 55: Non-specialist retailers' maternity product offer, 2006/07
• Babies R Us
• Arcadia
• Dorothy Perkins
• Topshop
• Gap
• H&M
• Marks & Spencer
• New Look
• Next
• Peacocks
• Warehouse
• Department stores
• Debenhams