Abstract
This report on the ready-to-drink (RTD) non-carbonated beverages market comprises fruit juice and drinks; bottled water; sports and energy drinks; and RTD tea and coffee. Mintel provides marketers, manufacturers, distributors and retailers with the window they need to understand this varied and dynamic market.
This report:
- Analyzes the shift underway from carbonated soda to RTD non-carbonated beverages
- Assesses how consumer perceptions of beverage healthfulness drive purchasing behavior
- Details premium and functional trends shaping aspects of the RTD non-carbonated beverage market
- Provides per capita consumption and population usage estimates for specific beverages
- Illustrates which RTD segments are connecting with consumer lifestyles and why
- Informs how major players are adapting to market dynamics via acquisitions and distribution agreements
- Analyzes important demographic indicators, such as younger consumers, blacks and Hispanics
- Shows how consumers engage with the market via packaging, product placement, and word-of-mouth marketing
The report also quantifies the market with estimates on market size, market segmentation, supply structure, and retail distribution.
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