Outdoor Barbecue - US - May 2007

Table of Contents

• Scope and ThemesWhat you need to know
• Definition
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• Key points
• State of the market
• Larger trends in lifestyle grow spending on barbecue
• Innovation is key
• Age, income and household size impact grill ownership
• Gas remains king, but charcoal interest grows
• Fractured manufacturing environment
• Big chains grow influence
• Patterns of ownership and use
• Man' s domain no more
• More exotic foods and tastes create opportunity
• Future opportunities
• Market Drivers
• Outdoor living spaces increase
• Year round grilling boosts the market
• Innovation grows convenience and price point
• Grillers become more adventurous and health conscious
• Some age groups benefit market while ethic influences negatively affect sales
• Increase in peak age demographic for grill ownership
  • Figure 1: Population aged 18 or older, by age, 2002-12
• Hispanic Americans
• Household income affects patterns of grill ownership
  • Figure 2: Distribution of households, by income, 1999 and 2005
• Housing and interest rate trends
• Housing sales and homeownership growth slows
• Seasonality and weather
• Market Size and Trends
• Market size
  • Figure 3: Total U.S. retail sales of outdoor grills, barbecues and accessories, at current and constant prices, 2001-06
• Market trends
• More burners, different burners
• Innovative accessories
• Renaissance in charcoal
• Portability continues to increase
• The rise of outdoor kitchens
• Market Segmentation
• Overview
  • Figure 4: Sales of outdoor barbecues and accessories, by segment, 2004 and 2006
• Gas grills
  • Figure 5: Total U.S. retail sales of outdoor gas grills, barbecues and accessories, at current and constant prices, 2001-06
• Barbecue accessories
  • Figure 6: Total U.S. retail sales of barbecue accessories, at current and constant prices, 2001-06
• Charcoal grills
  • Figure 7: Total U.S. retail sales of outdoor charcoal grills, at current and constant prices, 2001-06
• Electric grills
  • Figure 8: Total U.S. retail sales of outdoor electric grills, at current and constant prices, 2001-06
• Supply Structure
  • Figure 9: Manufacturer sales* of outdoor barbecue products, 2004 and 2006
• Companies and brands
• W.C. Bradley (Char-Broil)
• Weber-Stephen Products Co.
• The Coleman Co. (subsidiary of Jarden)
• Private label manufacturers
• High-end and niche manufacturers
• Advertising and Promotion
• W.C. Bradley
• Weber-Stephen Products Co.
• Coleman Co.
• Retail Distribution
• Introduction
  • Figure 10: U.S. retail sales of outdoor barbecue products, by channel, 2004 and 2006
• Home centers
• Home Depot
• Lowe' s
• Mass merchandisers and department stores
• Wal-Mart
• Target
• Sears
• Drug stores and supermarkets
• The Consumer -- Grill Ownership and Usage
• Introduction
• Summary of grill ownership and usage
• Grill ownership
• Where grills are purchased
• Most frequent grillers
• Foods cooked on the grill
• Ownership of outdoor grills
  • Figure 11: Grill ownership, by region of residence, January-October 2006
  • Figure 12: Grill ownership, by race/ethnicity, January-October 2006
  • Figure 13: Ownership of grills, by highest level of ownership cohorts, January-October 2006
  • Figure 14: Grill ownership and type of grill owned, by marital status, March 2007
  • Figure 15: Grill ownership and type of grill owned, March 2007
  • Figure 16: Grill ownership and type of grill owned, by age, March 2007
  • Figure 17: Grill ownership and type of grill owned, by household income, March 2007
• Retail channel of most recent grill purchase
  • Figure 18: Retail channel of most recent grill purchase, March 2007
  • Figure 19: Retail channel of most recent grill purchase, by household income, March 2007
• When grill was last used and propensity to grill year round
  • Figure 20: Grill last used and propensity to grill year round, March 2007
  • Figure 21: Grill last used and propensity to grill year round, by household income, March 2007
  • Figure 22: Grill last used and propensity to grill year round, by race/ethnicity, March 2007
  • Figure 23: Grill last used and propensity to grill year round, by number of people in household, March 2007
• Uses for grill
  • Figure 24: Uses for grill, March 2007
  • Figure 25: Uses for grill, by age, March 2007
  • Figure 26: Uses for grill, by household income, March 2007
  • Figure 27: Uses for grill, by race/ethnicity, March 2007
  • Figure 28: Uses for grill, by presence of children under age 18 in household, March 2007
• Foods grilled
  • Figure 29: Foods grilled, July 2005 and March 2007
  • Figure 30: Foods grilled, by household income, March 2007
• The Consumer -- Grilling Attitudes and Opinions
• Summary of consumer grilling attitudes and opinions
• Reasons for not owning a grill
• Attitudes/opinions regarding outdoor grilling
  • Figure 31: Attitudes/opinions regarding outdoor grilling, by gender, March 2007
  • Figure 32: Attitudes/opinions regarding outdoor grilling, by marital status, March 2007
• Experimentation with grill foods
  • Figure 33: Experimentation with grill foods, March 2007
  • Figure 34: Experimentation with grill foods, by age, March 2007
• Reasons for not owning a grill
  • Figure 35: Reasons for not owning a grill, March 2007
  • Figure 36: Reasons for not owning a grill, by region of residence, March 2007
• Future and Forecast
• Future trends
• Use of cheaper 400 series stainless steel will result in shorter replacement cycles
• Continued innovation ahead
• Patterns of grill ownership and usage offer challenges and opportunity
• Rising interest rates: income through re-financing slows
• Market forecast
• Outdoor grills, barbecues, and accessories
  • Figure 37: Forecast of total U.S. sales of outdoor grills, barbecues, and accessories, at current and constant prices, 2006-11
• Outdoor gas grills
  • Figure 38: Forecast of U.S. sales of outdoor gas grills, at current and constant prices, 2006-11
• Barbecue accessories
  • Figure 39: Forecast of U.S. sales of barbecue accessories, at current and constant prices, 2006-11
• Outdoor charcoal grills
  • Figure 40: Forecast of U.S. sales of outdoor charcoal grills, at current and constant prices, 2006-11
• Outdoor electric grills
  • Figure 41: Forecast of U.S. sales of outdoor electric grills, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations