Abstract
Low cost carriers have revolutionized the way in which we travel, and flying has moved from being a luxury to a commodity. As a result, consumers are a fickle bunch who will choose price over service time and time again.In response scheduled airlines have tried to compete by offering their own low-cost models, and have had varying degrees of success.
Once upon a time, business travelers would expect nothing less than fully serviced air travel, regardless of the length of journey, but squeezing of budgets means that many now choose low cost carriers over the traditional scheduled airline.
The question remains, is the service offered by a traditional scheduled carrier relevant to today' s well-traveled society, or should scheduled airlines accept that they are nothing more than buses with wings?
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