Abstract
Whilst the market has achieved some growth in the past year, it has struggled to maintain volume sales due to changing eating habits in the UK and widespread promotion of a healthier lifestyle.
Suppliers have however, been quick to respond to the changes in consumer habits and have injected value by focussing on the twin messages of health and indulgence. New products, product reformulations and marketing messages have all delivered on this front and these are the sub categories currently enjoying strong growth and prominence on the supermarket shelves.
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