Sweet Biscuits - UK - May 2007

Table of Contents

• Issues in the MarketKey themes in the report
• Definition
• Abbreviations
• Market in Brief
• Some small gains
• Premiumisation drives market
• It' s not what we eat, but how we eat
• New challenges for a mature market
• Internal Market Environment
• Key Points
• Changing the way we eat
• Health ' conscious'
• The diet debate
• Healthy developments
  • Figure 1: Examples of product reformulations by selected biscuit manufacturers
• Labelling
• Legislation
• Indulgence -- a balancing act
• Broader Market Environment
• Key Points
• Rising ABs boost premium sales
  • Figure 2: Changes in socio-economic status, 2002-12
• A new and important custard cream generation
  • Figure 3: Changes in population age, 2002-12
• Environmental Issues
• Strengths and Weaknesses
• Strengths
• Weaknesses
• Competitive Context
  • Figure 4: Summary of market strategies in other food markets, 2005-06
• Market Value and Forecast
• Key Points
  • Figure 6: Market size and forecast of sweet biscuits, by value and volume*, 2002-12
• Steady growth maintained
• Health and indulgence drive sales
• Future trends
• Defining healthy in a biscuit context
• Natural growth
• Indulgent occasions
• Out of home market remains a challenge
• Segment Performance
• Key Points
  • Figure 7: UK retail value sales of sweet biscuits, by sector, 2001-06
• Varying fortunes for cookies
• Chocolate biscuit countlines
  • Figure 8: UK retail value sales of chocolate biscuit countlines, at current and constant prices, 2002-06
• Chocolate biscuits in meltdown
• Competing with confectionery
• Healthier biscuits
  • Figure 9: UK retail value sales of healthier biscuits*, at current and constant prices, 2002-06
• What' s in...
• What' s out...
• Healthy gains for ' free-from' niche
  • Figure 10: UK retail value sales of free-from biscuits, 2003-06
• Everyday biscuits lose ground
  • Figure 11: UK retail value sales of everyday biscuits, at current and constant prices, 2002-06
• Everyday habits die hard
• Steady treats everyday
  • Figure 12: UK retail value sales of everyday treat biscuits, at current and constant prices, 2002-06
• Children' s biscuits crumble
  • Figure 13: UK retail value sales of children' s biscuits, at current and constant prices, 2002-06
• Special treat biscuits booming
  • Figure 14: UK retail value sales of special treat biscuits, at current and constant prices, 2002-06
• Festive relief for seasonal biscuits
  • Figure 15: UK retail value sales of seasonal biscuits, at current and constant prices, 2002-06
• Market Share
• Key Points
• UB dominates
  • Figure 16: Manufacturers' shares of the UK retail sweet biscuit market, 2001-06
• Company brand shares remain stable
• Top sellers
  • Figure 17: Estimated brand share of UK retail sales of sweet biscuits, 2005-06
• Companies and Brands
• Bahlsen
• Burton' s Foods
• Masterfoods
• Nestlé
• Northern Foods (Fox' s Biscuits)Tunnock' s
• United Biscuits (UBUK)
• Brand Communication and Promotion
• Key Points
• Expenditure stabilises
  • Figure 18: Main monitored media advertising expenditure on sweet biscuits*, 2002-06
• McVitie' s stays on top of adspend
  • Figure 19: Main monitored media spend, by top brands 2004-06
• Burtons hits the big screen
• Fox' s invests in brand name
• Channels to Market
• Key Points
  • Figure 30: UK retail value sales of sweet biscuits, by outlet type, 2005-06
• Multiples take the biscuit
• Still a role for smaller shops
• The Consumer
• Key Points
• Trend to lighter consumption
  • Figure 31: Consumption of sweet biscuits in the last 12 months, 2002-06
• Decline of the daily biscuit
• Snacks for the kids
  • Figure 32: Where selected products are eaten most by those aged 11-16, 2006
• Biscuits stay at home
• Children' s confectionery consumption
• Cereal bars take off
• Adults' steady snacking
• The Consumer -- Habits and Occasions
• Key Points
  • Figure 33: Sweet biscuit consumption, January 2007
• Never ever
• Cutting down
• Personal indulgence is quite low on the list
  • Figure 34: Sweet biscuit consumption, January 2007
• The biscuit barrel rolls over
• ABs keep biscuits for guests
• C2DEs buy for children
• Appendix
• Introduction
• Consumer research
• ACORN
• Advertising data
• Internal market environment
• Health and lifestyle
  • Figure 37: Agreement with selected lifestyle statements, 2002-06
  • Figure 38: Adults who are trying to slim, 2002-06
  • Figure 39: Adults who are trying to slim, by agreement with selected statements, 2006
  • Figure 40: Frequency of dieting, 2004 & 2006
  • Figure 41: Adults who are trying to slim, by demographic sub-group, 2006
  • Figure 42: Body mass index segments, by demographic sub-group, 2006
  • Figure 43: Agreement with selected lifestyle statements/adults who are trying to slim, 2002-06
• Attitudes to chocolate
  • Figure 44: Attitudes to eating chocolate, August 2006
  • Figure 45: Agreement with selected lifestyle statements, 11-14-year-olds, by demographic sub-group, 2006
  • Figure 46: Agreement with selected lifestyle statements, 11-14-year-olds, by demographic sub-group, 2006
• Adults
  • Figure 47: Agreement with selected lifestyle statements, 2002-06
• Broader market environment
  • Figure 48: Trends in UK population by age, 2002-12
  • Figure 49: Trends in PDI and consumer expenditure, 2002-12
  • Figure 50: Working women by age of own children, 1998-2006
• Consumer 1 -- Detailed demographics
  • Figure 51: Consumption of selected confectionery items, 7-14-year-olds, 2002-06
  • Figure 52: Consumption of other confectionery items in the last 12 months, 2002-06
  • Figure 53: Consumption of sweet biscuits in the last 12 months, by demographic sub-group, 2006
  • Figure 54: Where selected products are eaten most by those aged 11-16, 2006
  • Figure 55: Consumption of confectionery items, 7-14-year-olds, 2002-06
  • Figure 56: Consumption of other confectionery items in the last 12 months, 2002-06
• Consumer 2
  • Figure 57: Nets of sweet biscuits consumption, January 2007
  • Figure 58: Sweet biscuit consumption, January 2007
• Cross-tabs
  • Figure 59: Sweet biscuit consumption, January 2007
  • Figure 60: Q4 nets by behaviour towards sweet biscuits
  • Figure 61: Q4 nets by attitudes towards sweet biscuits and typologies of attitudes towards sweet biscuits
  • Figure 62: Sweet biscuit consumption by attitudes to sweet biscuits, January 2007
  • Figure 63: Attitudes to sweet biscuits by consumption habits, January 2007
• The Consumer 3
  • Figure 64: Attitudes towards eating chocolate, August 2006
  • Figure 65: Attitudes to sweet biscuits, January 2007
  • Figure 66: Attitudes to sweet biscuits, January 2007
• Consumer typologies/target groups
  • Figure 67: Q5 Typologies of attitudes towards sweet biscuits by demographics
  • Figure 68: Typologies of attitudes towards sweet biscuits by behaviour towards sweet biscuits, January 2007
  • Figure 69: Typologies of attitudes towards sweet biscuits by behaviour towards sweet biscuits, January 2007