Abstract
Although the prognosis remains far from outstanding, the market recovered somewhat in 2006 after successive downturns, and developing demand for premium products such as hand cooked crisps and certain snacks give some cause for optimism. Manufacturers have reacted well to widespread criticism of the industry' s contribution to the obesity crisis, with a host of product reformulations resulting in healthier products continuing less saturated fat and salt. However, further challenges lie ahead, not least in the form of demographic change and government control over advertising to children.
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