Abstract
This report examines quick service (or fast food) commercial chain dining in the United States. Quick service restaurants (QSR), sometimes referred to as limited-service restaurants or fast-food restaurants, provide inexpensive food and quick service, defined by the absence of table service. Food is typically ordered and paid for at the counter or drive-through window.
This report tells the whole, balanced story about this complex industry and where it is headed, including:
- Mintel' s unique market size of the 26 leading QSR chains (more than 95% of all QSR sales), using franchise-wide sales and accounting for both franchise and company-owned units
- Analysis that digs into why such a large market is growing so quickly-it has been adding stores and growing same-store sales, while beating out other foodservice channels
- A look at the various types of leading QSRs, which ones are leading growth, and how they are all likely to evolve (specializing in just one thing is the way of the past)
- In-depth analysis of QSR marketing and promotion-some of the best in the business at reaching the core audience of young men, but occasionally succeeding in reaching out to others
- Consumer analysis from every angle-who, what, where, why, how much spent, with whom, excitement (or not) over new offerings, and comparison with other types of dining out
- Forecast of where the QSR market is heading
This report does not analyze pizza, coffee, fast casual restaurants, donut and ice cream/yogurt shops, and other specialty restaurants, except as the topic relates directly to QSRs.
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