Quick Service Restaurants - US - May 2007

Table of Contents

• Scope and ThemesWhat you need to know
• Definition
  • Figure 1: Largest U.S. QSR chains, by segment
• Abbreviations and terms
• Abbreviations
• Terms
• Executive Summary
• The bottom line--strong 2000-06; strong 2006-11
• Driving forces led by healthier fare balancing (not replacing) core offerings
• QSR remains dominated by burgers
• Industry leaders
• The core consumer gets lots of attention, but most of the big changes are aimed at broadening the consumer base
• Future trends
• Sales per square foot: Is QSR worth it?
• How many more QSRs can fit into America?
• Rigid market segmentation will continue to erode
• Mass customization
• Market Drivers
• Fitness and fatness--a delicate balance
• Affinity products and branding
• Bold advertising, marketing tie-ins
• Winning share by breaking down barriers
• Breakfast and value wars
• Demographics: Who is actually eating fast food?
• QSRs are for kids...but there are fewer kids
  • Figure 2: Population, by age, 2002-12
• Future trend
• QSRs and kids
• The differing impact of race/ethnicity on fast food
  • Figure 3: Population by race and Hispanic origin, 2002-12
  • Figure 4: Graph: Black, Hispanic, and Asian shares of U.S. population, 2002-12
• Income and gender
• Market Size and Trends
• Market size
  • Figure 5: Total U.S. retail sales at QSRs, at current and constant prices, 2000-06
• Market trends
• Market Segmentation
• Introduction
  • Figure 6: U.S. QSR sales, by restaurant type, 2004 and 2006
• Burgers and beef
  • Figure 7: U.S. sales of QSR burger restaurants, at current and constant prices, 2004-06
• Chicken
  • Figure 8: U.S. sales of QSR chicken restaurants, at current and constant prices, 2004-06
• Sandwich
  • Figure 9: U.S. sales of QSR sandwich restaurants, at current and constant prices, 2004-06
• Mexican
  • Figure 10: U.S. sales of QSR Mexican restaurants, at current and constant prices, 2004-06
• Other
  • Figure 11: U.S. sales of QSR "other" restaurants, at current and constant prices, 2004-06
• Supply Structure
• Overview
• Companies and brands
  • Figure 12: U.S. sales of leading QSR chains, 2004 and 2006
  • Figure 13: Franchise and company units of leading QSR chains, 2004 and 2006
  • Figure 14: Sales per unit at leading QSR chains, 2004-06
• Advertising and Promotion
• Introduction
• McDonald' s
  • Figure 15: McDonald' s Monopoly, 2006
  • Figure 16: McDonald' s Snack Wrap, 2006
  • Figure 17: McDonald' s American Idol Happy Meal, 2007
• Burger King
  • Figure 18: Burger King Chicken Fries, 2006
  • Figure 19: Burger King, Earl the Burger King Broiler, 2006
  • Figure 20: Burger King, Sponge Bob Square Pants, 2007
• Wendy' s
  • Figure 21: Wendy' s Kids' Meals, 2006
• Subway
  • Figure 22: Subway Champions, 2006
• Taco Bell
  • Figure 23: Taco Bell' s Steak Grilled Taquitos, 2007
• KFC
  • Figure 24: KFC Boneless Variety Bucket, 2007
• Arby' s
  • Figure 25: Arby' s Pick 5 for $5.95, 2007
• The QSR Consumer--Who Eats and How Often
• Introduction
• Summary
• How many visit QSRS
  • Figure 26: Whether fast food/drive in restaurants are visited, by age, 2000-06
  • Figure 27: Frequency of eating out at fast food restaurants in past 30 days, 2000-01 vs. 2006
  • Figure 28: General attitudes and opinions, QSR visitors vs. non-visitors, January-September 2006
• Incidence and frequency of QSR dining
  • Figure 29: Incidence and frequency of QSR dining in the past week, by gender, April 2007
  • Figure 30: Incidence and frequency of QSR dining in the past week, by age, April 2007
  • Figure 31: Incidence and frequency of QSR dining in the past week, by income, April 2007
  • Figure 32: Incidence and frequency of QSR dining in the past week, by race/ethnicity, April 2007
  • Figure 33: Incidence and frequency of QSR dining in the past week, by number of children in the household, April 2007
  • Figure 34: Incidence and frequency of QSR dining in the past week, by region, April 2007
  • Figure 35: Incidence and frequency of QSR dining in the past week, by QSR brand, April 2007
• The Consumer--Favorite QSR and the Appeal of Special Offerings
• Favorite fast food restaurant
  • Figure 36: Favorite fast food restaurant compared to share of sales, April 2007
  • Figure 37: Favorite fast food restaurant compared to share of sales, April 2007
  • Figure 38: Favorite fast food restaurant, by gender, April 2007
  • Figure 39: Favorite fast food restaurant, by age, April 2007
  • Figure 40: Favorite fast food restaurant, by number of children in the household, April 2007
• Attitudes towards fast food restaurants
  • Figure 41: Attitudes towards fast food restaurants, by age, April 2007
• Special offerings at QSRs
  • Figure 42: Special offerings at QSRs, April 2007
  • Figure 43: Special offerings at QSRs--on-site Internet access, by demographic groups, April 2007
  • Figure 44: Special offerings at QSRs--music and entertainment products, by demographic groups, April 2007
  • Figure 45: Special offerings at QSRs--burgers made with Angus beef, by demographic groups, April 2007
  • Figure 46: Special offerings at QSRs--gourmet coffee, by demographic groups, April 2007
  • Figure 47: Special offerings at QSRs--all-day breakfast options, by demographic groups, April 2007
• How consumers choose which QSR to visit
  • Figure 48: Selection criteria for which QSR to visit, April 2007
• The QSR Consumer--What They Eat and Why
• Most frequently ordered items
  • Figure 49: Most frequently ordered items, April 2007
  • Figure 50: Most frequently ordered items by frequency of visits to QSRs, by age and gender, April 2007
  • Figure 51: Most frequently ordered items by frequency of visits to qsrs, April 2007
• Most frequently ordered side dishes
  • Figure 52: Most frequently ordered side dishes, April 2007
  • Figure 53: Most frequently ordered side dishes, by age and gender, April 2007
  • Figure 54: Most frequently ordered side dishes, by income, April 2007
• What ingredients or food options would you like to see added at QSRs
  • Figure 55: Most desired food options to add at QSRs, April 2007
  • Figure 56: Most desired food options to add at QSRs, b y age and gender, April 2007
• Most frequently eaten QSR meal
  • Figure 57: Most frequently eaten QSR meal, April 2007
  • Figure 58: Time of day of QSR meals, January-September 2006
• Attitudes towards the QSR experience
  • Figure 59: Attitudes towards the QSR experience, by gender of parents, April 2007
  • Figure 60: Attitudes towards the QSR experience, by age of parents, April 2007
  • Figure 61: Attitudes towards the QSR experience, by numebr of children in household, April 2007
• How fast food compares to other types of dining out
  • Figure 62: QSR versus other restaurant channels, by number of people in party during last visit, April 2007
  • Figure 63: QSR versus other restaurant channels, by visitation frequency, April 2007
  • Figure 64: QSR versus other restaurant channels, by amount spent, April 2007
  • Figure 65: QSRs versus other restaurant channels, by dining behavior, April 2007
• Future and Forecast
• Future trends
• Sales per square foot: Is QSR worth it?
• How many more QSRs can fit in America?
• Rigid market segmentation will continue to erode
• The threat of regulation of marketing activities towards youth
• Mass customization
• Market forecast
• Quick service restaurants
  • Figure 66: Forecast of total U.S. sales at quick service restaurants, at current and constant prices, 2006-11
• Forecast factors
• Appendix: Trade Associations